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1 comment on “PPC Services: Managing Expectations

Sarah Wallace

Great post! It’s so important to set proper expectations with clients, since many times you see folks missing out on reaping the really good benefits that come later. I do think it might be good to point out some of the ‘quick wins’ that some may see with PPC, though. For example, if a business owner was not ranking well in organic, they may see a nice up-front bump in visitors and phone calls, since their message is able to actually reach people using PPC. Someone who is running a relatively small local business may also get new traffic, since PPC can help expand their reach to audiences who hadn’t known about them before, too. This can be really exciting, and can occur in those first few months. Although you’re definitely right that the lasting results come later for those willing to stick with it!

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