Internet Marketing

Home BlogArchive by Category "Internet Marketing"

Digital Marketing to Attract New Policyholders for Specialty Insurance Agencies

16 Nov 2020

It’s a Game of David Vs. Goliath(s) How do you compete with the corporate goliaths? State Farm, Geico, Farmers, Progressive, Allstate; these guys all have a [...]

Video SEO Tips & Best Practices for Video Search Engine Optimization

17 Jun 2011

Utilizing videos online to increase conversation rates, traffic and interest in goods or services is becoming more common practice today. But if you don’t believe [...]

Quality Scores – What It Is, How It Works & Why It's Important

11 May 2011

For those new to PPC or thinking about starting a PPC campaign, you may be asking yourself “what is this Quality Score everyone keeps talking about?”. [...]

PPC Account Management – Don't Cooking with Ron Ponpeil

3 May 2011

Pay Per Click Account Management isn’t like the cooking infomercial with Ron Ponpeil. His Ronco Showtime Rotisserie’s selling point may be that you can “Set [...]

PPC Keyword Research: Uncovering Those Hidden Gems – Part 1

12 Apr 2011

We’ve all heard the term Keyword Research when it comes to PPC Account Management, and we all know what it means, but what about how to perform it? Keyword Research [...]

Keyword Search Engine Traffic can be a SEO KPI

1 Apr 2011

Keyword Search Engine Traffic falls into two main buckets; paid search traffic and organic search traffic. In this blog we will be focusing on organic search [...]

Google's Display Network: Hide & Seek and The Games We Play

17 Mar 2011

Unless you’ve been woefully out of touch, if you’re in the PPC Management game you probably know all about the Google Display Network (formerly known as the Content [...]

On-Site SEO Tip: Using Keywords in URLs

14 Mar 2011

The EverEffect Search Engine Optimization Approach is holistic when it comes to On-Site SEO. This means it’s our job to optimize your entire website for SEO. [...]

3D Ads…Sort of: The Beauty of Google Sitelinks

16 Feb 2011

Has anyone else noticed the exploding popularity of 3-D entertainment lately? I suppose it’s not really ‘lately,’ since 3-D filmmaking has been popular for quite [...]

Snow Day Online Optimization

1 Feb 2011

Sitting on my comfortable couch in my warm living room, looking out over our quiet ice-coated neighborhood, it’s easy to assume that everyone else in town is [...]