Blog

Over the years, we’ve encountered a great deal of skepticism regarding our claim of being founded in the sixth century B.C. Or, people are interested in our earliest digital marketing endeavors, and wish to learn more. In the spirit of transparency, we’d like to point to the following. Seven Wonders of the Ancient Marketing World […]

What you pay for a click is what you pay. Right? Well, to quote Carnac the Magnificent, “El Wrongo, Moose Breath!” Most Digital Marketers are ignoring the impact of Return Visitors in the evaluation of their bottom lines. Let’s look at one of EverEffect’s Ecommerce clients: Paid Search garnered 24,777 Clicks in the First Quarter […]

“This is really terrific! All the feedback we received has been positive. You did a great job of capturing the human element, and for that I cannot thank you enough.” -Annie Martinez, Vice President of Communications & Development, Children’s Bureau With over 165 years of experience, Children’s Bureau, Inc. advocates for children and their families […]

Can doing “a solid” for a former colleague turn into a rich and satisfying business partnership? You bet it can. Earlier this year, EverEffect introduced website design as one of our core digital services. Headed by 20-year tech vet John Nichols and 15-year design wiz Andrew Sherman, this service combines user-friendly architecture, brand-defining content and […]

Micro-Moments Can Happen Anywhere Anytime – Is Your Business Ready? EverEffect is hosting an exclusive evening with Google. We would like to invite you to join us for this rare appearance in Indianapolis. Google will be presenting strategies, insights and customer examples for mastering micro-moments. Don’t miss your chance to hear what the world’s search leader has […]

Perhaps you’ve heard that YouTube might be experiencing a decline in viewership and subscribers. To an extent, this is true. Upon seeing only that, and not investigating further, many people are taking this story at face value: “less and less people are using YouTube.” Many of our clients and prospects are now questioning the value […]

Standing in the rain With his head hung low He couldn’t get a ticket It was a sold out show Heard the roar of the crowd He could picture the scene Put his head to the wall And like a distant scream He heard one guitar It just blew him away… Lou Gramm and Mick […]

My six-year-old looks at me today and says, “Mom, I know why the Christmas decorations are still up. It’s because you work too much.” #truth It is true that I am ever-proud and honored to be part of the EverEffect team. This career I fell into has become one that stretches me and pushes me […]

When I wore a (much) younger man’s clothes, one of the jobs I took to keep a roof over my head was bartending at a Phoenix eatery. Every month, a gentleman would come into the bar carrying boxes, jars, terrariums and other containers filled with natural predators, which he pitted one against the other.  He […]

Since the dawn of time, storytelling has been a part of the fabric of our society. From man’s earliest cave drawings to today’s graphic novels, we communicate through stories. Scientists believe the brain processes and retains information more readily when it’s presented in a story format. Some might think there isn’t a need for storytelling. […]

Don’t take our word for it. Take Google’s. As a Premier Google Partner, EverEffect has exclusive access to Google expertise – given to only a select number of Google Partners worldwide. Now, we can help our clients and potential customers learn the latest industry trends and how to best leverage them through exclusive webinars with […]

TA·BU·let Ra·sa – (ˈtäbyo͝olet ˈräsəˈ) noun A mind not yet affected by (tablet) experiences or impressions; an absence of preconceived ideas or predetermined goals; a clean (tablet) slate. In the good ol’ days of AdWords it was possible to bid separately by device: Desktop, Phone and Tablet. With AdWords’ introduction of Enhanced Campaigns some three […]