EverEffect Blog - What are we thinking?

Google Ads and the PPC Keyword Match Game

28 Apr 2021

Years ago, I used to watch The Match Game, a game show featuring contestants trying to match answers given by celebrity panelists to fill-in-the-blank questions with [...]

Do You Know Who Owns Your PPC Account Data?

19 Apr 2021

By mine we of course mean data mine. PPC success depends on the capturing, measurement, and analysis of data. We use data to discover actionable [...]

4 Questions About Digital Marketing Agency Pricing

9 Apr 2021

Deciding how much to spend on digital marketing is a vital but overwhelming task that depends on your specific goals, marketing budgets, and timelines. It is [...]

The Automation Song – Song Parody

2 Apr 2021

With apologies to John Mellen-Cougar-Camp … The Automation Song Hey, they like to improve their competitive positionThey say, “we don’t need [...]

Avoid These Digital Marketing Scams

1 Apr 2021

As a growing business, you have a lot on your plate. You’re taking care of internal business processes, such as payroll, client communications, and team management, [...]

Google Partner Oddity – Song Parody

26 Mar 2021

The EverEffect team is a little frustrated with the Google Partner Program. So, we decided to create another parody song to help us relieve some of the stress. With [...]

43 Questions to Ask a Prospective Digital Marketing Agency

27 Jan 2021

Partnering with a new digital marketing agency is a big decision, regardless of why you’re making the switch. Companies often choose a new marketing agency when they [...]

SEO in 2021 and Beyond

14 Jan 2021

We’ve all heard about the necessity of having an SEO (Search Engine Optimization) strategy, regardless of what industry we find ourselves in. But does SEO really [...]

Digital Marketing to Attract New Policyholders for Specialty Insurance Agencies

16 Nov 2020

It’s a Game of David Vs. Goliath(s) How do you compete with the corporate goliaths? State Farm, Geico, Farmers, Progressive, Allstate; these guys all have a [...]

Digital Marketing Planning for Sports Physical Therapy Clinics

9 Nov 2020

A digital marketing plan is a report that outlines your marketing strategy for the coming year, quarter or month. You create a marketing plan because, as a business [...]