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YouTube in Decline? Not Exactly.

2 May 2017

Perhaps you’ve heard that YouTube might be experiencing a decline in viewership and subscribers. To an extent, this is true. Upon seeing only that, and not [...]

Realize the Impending Impact of “Mobile-First”

29 Nov 2016

TA·BU·let Ra·sa – (ˈtäbyo͝olet ˈräsəˈ) noun A mind not yet affected by (tablet) experiences or impressions; an absence of preconceived ideas or predetermined goals; [...]

3 Steps for Improved PPC Performance

28 Jun 2016

Extraordinary PPC Account Management is as Easy as 1-2-3 I began working with EverEffect in March, 2015; first as an Intern, then as a Part-time Employee and now [...]

Information Harvesting Policy Change: Think You're Immune? Think Again

9 Jun 2011

I hadn’t intended to post about AdWords Policy again today. Nope, my full intention was to move along to a different topic entirely. This was before I’d done my due [...]

Google AdWords Policy: Online Pharmacy

5 May 2011

As part of our efforts to help folks understand a little bit more about AdWords Policy and how to plan for changes, troubleshoot policy issues, and understand some [...]

PPC Account Management: The 7 Deadly Sins – Sin #3 – Gluttony

1 May 2011

“The greatest wastes are unused talents and untried ideas.” — Anonymous In reality, commit a PPC Management sin and it leads to waste (gluttony). For proof, [...]

AdWords Trademark Policy: Unraveling the Complexities

27 Apr 2011

It seems like just about everything is trademarked these days, doesn’t it? From the obvious big brands such as ‘Sony,’ to seemingly random common words such as [...]

Display Network Best Practices

26 Apr 2011

The Display Network can be somewhat confusing and a little scary when debating whether or not to turn it on. Below are some tips to ease the confusion and help you [...]

Of Toilets & Text Ads: Effectively Planning For PPC Policy Issues

21 Apr 2011

Well, it looks like spring might finally be here. And if you’re anything like me, along with the warmer weather comes lots and lots of house work: spring cleaning; [...]

PPC Keyword Research: Uncovering Those Hidden Gems -Part 2

19 Apr 2011

If you have taken the necessary step 1, understanding your audience, and understand how they are looking for you and why. Then, you are ready to start taking the [...]