SEM
Google Ads and the PPC Keyword Match Game
28 Apr 2021
Years ago, I used to watch The Match Game, a game show featuring contestants trying to match answers given by celebrity panelists to fill-in-the-blank questions with [...]
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How Earned Attention Influences Your Paid YouTube Ad Strategy?
17 Mar 2020
When consumer attention is earned, not forced – you will see a positive effect on your creative digital marketing strategy? Chances are, you’ve watched a little [...]
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YouTube in Decline? Not Exactly.
2 May 2017
Perhaps you’ve heard that YouTube might be experiencing a decline in viewership and subscribers. To an extent, this is true. Upon seeing only that, and not [...]
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Realize the Impending Impact of “Mobile-First”
29 Nov 2016
TA·BU·let Ra·sa – (ˈtäbyo͝olet ˈräsəˈ) noun A mind not yet affected by (tablet) experiences or impressions; an absence of preconceived ideas or predetermined goals; [...]
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3 Steps for Improved PPC Performance
28 Jun 2016
Extraordinary PPC Account Management is as Easy as 1-2-3 I began working with EverEffect in March, 2015; first as an Intern, then as a Part-time Employee and now [...]
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Information Harvesting Policy Change: Think You're Immune? Think Again
9 Jun 2011
I hadn’t intended to post about AdWords Policy again today. Nope, my full intention was to move along to a different topic entirely. This was before I’d done my due [...]
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Google AdWords Policy: Online Pharmacy
5 May 2011
As part of our efforts to help folks understand a little bit more about AdWords Policy and how to plan for changes, troubleshoot policy issues, and understand some [...]
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PPC Account Management: The 7 Deadly Sins – Sin #3 – Gluttony
1 May 2011
“The greatest wastes are unused talents and untried ideas.” — Anonymous In reality, commit a PPC Management sin and it leads to waste (gluttony). For proof, [...]
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AdWords Trademark Policy: Unraveling the Complexities
27 Apr 2011
It seems like just about everything is trademarked these days, doesn’t it? From the obvious big brands such as ‘Sony,’ to seemingly random common words such as [...]
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Display Network Best Practices
26 Apr 2011
The Display Network can be somewhat confusing and a little scary when debating whether or not to turn it on. Below are some tips to ease the confusion and help you [...]
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