Agency-Client Relationship

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Skip the “Best Digital Marketing Agency Near Me” Search. How to Find the Right Digital Marketing Agency.

29 Jun 2022

Most brands are aware they need digital marketing if they want to stay ahead and remain relevant in today’s digital world with its tech-savvy consumers. However, [...]

4 Questions About Digital Marketing Agency Pricing

19 Mar 2022

Deciding how much to spend on digital marketing is a vital but overwhelming task that depends on your specific goals, marketing budgets, and timelines. It is [...]

Google Partner Oddity – Song Parody

10 Mar 2022

The EverEffect team is a little frustrated with the Google Partner Program. So, we decided to create another parody song to help us relieve some of the stress. With [...]

43 Questions to Ask a Prospective Digital Marketing Agency

27 Feb 2022

Partnering with a new digital marketing agency is a big decision, regardless of why you’re making the switch. Companies often choose a new marketing agency when they [...]

Do You Know Who Owns Your PPC Account Data?

19 Apr 2021

By mine we of course mean data mine. PPC success depends on the capturing, measurement, and analysis of data. We use data to discover actionable [...]

Agency-Client Relationship

The Happy Company Rule Book

31 Jan 2017

My six-year-old looks at me today and says, “Mom, I know why the Christmas decorations are still up. It’s because you work too much.” #truth It is true that I am [...]

New episode of The EverEffect Zone: “The Four-Legged Barstool”

1 Nov 2016

Spooky. [music up & under] Rod Serling-type voiceover begins… Use a key to unlock the door to imagination. Beyond it lies another dimension. A dimension of [...]

Agency-Client Relationship

The Trust Fall of Partnering with a Digital Marketing Agency

6 Sep 2016

Do you remember the scene in the movie, Mean Girls where all the female students write apologies to the people they have hurt in their lives, read them aloud and [...]