Agency-Client Relationship
Do You Know Who Owns Your PPC Account Data?
19 Apr 2021
By mine we of course mean data mine. PPC success depends on the capturing, measurement, and analysis of data. We use data to discover actionable [...]
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4 Questions About Digital Marketing Agency Pricing
9 Apr 2021
Deciding how much to spend on digital marketing is a vital but overwhelming task that depends on your specific goals, marketing budgets, and timelines. It is [...]
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Google Partner Oddity – Song Parody
26 Mar 2021
The EverEffect team is a little frustrated with the Google Partner Program. So, we decided to create another parody song to help us relieve some of the stress. With [...]
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43 Questions to Ask a Prospective Digital Marketing Agency
27 Jan 2021
Partnering with a new digital marketing agency is a big decision, regardless of why you’re making the switch. Companies often choose a new marketing agency when they [...]
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The Happy Company Rule Book
31 Jan 2017
My six-year-old looks at me today and says, “Mom, I know why the Christmas decorations are still up. It’s because you work too much.” #truth It is true that I am [...]
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New episode of The EverEffect Zone: “The Four-Legged Barstool”
1 Nov 2016
Spooky. [music up & under] Rod Serling-type voiceover begins… Use a key to unlock the door to imagination. Beyond it lies another dimension. A dimension of [...]
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The Trust Fall of Partnering with a Digital Marketing Agency
6 Sep 2016
Do you remember the scene in the movie, Mean Girls where all the female students write apologies to the people they have hurt in their lives, read them aloud and [...]
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