EverEffect
  • Services
    • Digital Marketing
    • Website Design
    • Video Production
    • Measure Success
  • Work
  • Why EE
  • About
  • Blog
  • Contact
  • 888.506.2183
EverEffect EverEffect
  • Services
    • Digital Marketing
    • Website Design
    • Video Production
    • Measure Success
  • Work
  • Why EE
  • About
  • Blog
  • Contact
  • 888.506.2183

Pay Per Click

 
HomeBlogArchive by Category "Pay Per Click"
  • Content Strategy
  • Local SEO Optimization
  • Marketing
  • Pay Per Click
  • SEO
  • Social Media Optimization
content marketing

What Type of Digital Marketing is Most Important for My Business?

15 Jun 2022
With the majority of consumers today spending so much of their time on the internet, brands need to use various types of digital marketing to reach their audience. [...]
Read more What Type of Digital Marketing is Most Important for My Business?
  • Content Strategy
  • Marketing
  • Online Strategies
  • Pay Per Click
pillars of digital marketing

The Pillars of a Digital Marketing Strategy (Why Multi-Channel Marketing Wins the Game!)

18 May 2022
Multi-channel marketing is a method of marketing that utilizes a combination of direct and indirect promotional and communication channels to interact with [...]
Read more The Pillars of a Digital Marketing Strategy (Why Multi-Channel Marketing Wins the Game!)
  • Pay Per Click
  • SEM
ppc keyword matching

Google Ads and the PPC Keyword Match Game

28 Apr 2021
Years ago, I used to watch The Match Game, a game show featuring contestants trying to match answers given by celebrity panelists to fill-in-the-blank questions with [...]
Read more Google Ads and the PPC Keyword Match Game
  • Agency-Client Relationship
  • Pay Per Click
who owns your ppc data

Do You Know Who Owns Your PPC Account Data?

19 Apr 2021
By mine we of course mean data mine.  PPC success depends on the capturing, measurement, and analysis of data.  We use data to discover actionable [...]
Read more Do You Know Who Owns Your PPC Account Data?
  • Notable Projects
  • Pay Per Click
the automation song

The Automation Song – Song Parody

2 Apr 2021
With apologies to John Mellen-Cougar-Camp … The Automation Song Hey, they like to improve their competitive positionThey say, “we don’t need [...]
Read more The Automation Song – Song Parody
  • Google Ads
  • Pay Per Click
  • Video Marketing
youtube performance video

How to Create Great Performance Video for YouTube

23 Mar 2020
As digital marketers, we sometimes think of search as a science, video as an art and never the twain shall meet. Video is a powerful medium for our clients because [...]
Read more How to Create Great Performance Video for YouTube
  • Pay Per Click
  • SEM
  • Video Marketing
paid youtube strategy

How Earned Attention Influences Your Paid YouTube Ad Strategy?

17 Mar 2020
When consumer attention is earned, not forced – you will see a positive effect on your creative digital marketing strategy? Chances are, you’ve watched a little [...]
Read more How Earned Attention Influences Your Paid YouTube Ad Strategy?
  • Marketing
  • Pay Per Click
I HATE A.I.

Song Parody – I HATE A.I.

13 Aug 2019
The EverEffect team has a love/hate relationship with some of the artificial intelligence tools that are being promoted. So, we decided to create a parody song to [...]
Read more Song Parody – I HATE A.I.
  • Pay Per Click

How Much Does a Click Really Cost?

23 Aug 2018
What you pay for a click is what you pay. Right? Well, to quote Carnac the Magnificent, “El Wrongo, Moose Breath!” Most Digital Marketers are ignoring the impact of [...]
Read more How Much Does a Click Really Cost?
  • Pay Per Click

Effective Keyword Selection & Management

20 Sep 2016
Do cats really like to cuddle? What does cat cuddling have to do with Pay Per Click? Only everything. Over the years, we’ve managed PPC Accounts containing well over [...]
Read more Effective Keyword Selection & Management
  • 1
  • 2
  • 3
  • 4
EverEffect

Stop Buying Impressions and Start Making One.

Our Certifications
Google Partner
Connect With Us
Find Us

16244 Chancellors Ridge Way
Westfield, IN 46062

888.506.2183 Contact Us

Privacy Policy / Sitemap