23 Mar 2020
As digital marketers, we sometimes think of search as a science, video as an art and never the twain shall meet. Video is a powerful medium for our clients because [...]Read more How to Create Great Performance Video for YouTube
17 Mar 2020
When consumer attention is earned, not forced – you will see a positive effect on your creative digital marketing strategy? Chances are, you’ve watched a little [...]Read more How Earned Attention Influences Your Paid YouTube Ad Strategy?
20 Sep 2016
Do cats really like to cuddle? What does cat cuddling have to do with Pay Per Click? Only everything. Over the years, we’ve managed PPC Accounts containing well over [...]Read more Effective Keyword Selection & Management
9 Aug 2016
One Minute Online. Do you know what happens in those 60 seconds? Here are a few estimates: 2,300 Amazon Transactions – resulting in over $203,000 in sales 78 Million [...]Read more Design A Digital Advertising Strategy to Increase ROI
17 May 2016
Stop wasting my clients’ money. You’re probably asking yourself how you’re wasting my clients’ money. After all, it’s not your responsibility to make sure that [...]Read more PPC Strategy – Using Location Exclusions & Negative Keywords
17 Oct 2012
In recent months, Google has continuously released new features which can be utilized to optimize our Display Campaigns. In the past, the Display Network has proven [...]Read more Google Display Network: Improved or More Confusing Than Ever?
28 Feb 2012
You can see the headlines everywhere, screaming across the internet: “How To Get More Hits! Increase Traffic Instantly! Guaranteed Visitor Increase!” [...]Read more Increasing PPC Traffic Should Not Be A Goal (Alone)