Pay Per Click
What Type of Digital Marketing is Most Important for My Business?
15 Jun 2022
With the majority of consumers today spending so much of their time on the internet, brands need to use various types of digital marketing to reach their audience. [...]
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The Pillars of a Digital Marketing Strategy (Why Multi-Channel Marketing Wins the Game!)
18 May 2022
Multi-channel marketing is a method of marketing that utilizes a combination of direct and indirect promotional and communication channels to interact with [...]
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Google Ads and the PPC Keyword Match Game
28 Apr 2021
Years ago, I used to watch The Match Game, a game show featuring contestants trying to match answers given by celebrity panelists to fill-in-the-blank questions with [...]
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Do You Know Who Owns Your PPC Account Data?
19 Apr 2021
By mine we of course mean data mine. PPC success depends on the capturing, measurement, and analysis of data. We use data to discover actionable [...]
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The Automation Song – Song Parody
2 Apr 2021
With apologies to John Mellen-Cougar-Camp … The Automation Song Hey, they like to improve their competitive positionThey say, “we don’t need [...]
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How to Create Great Performance Video for YouTube
23 Mar 2020
As digital marketers, we sometimes think of search as a science, video as an art and never the twain shall meet. Video is a powerful medium for our clients because [...]
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How Earned Attention Influences Your Paid YouTube Ad Strategy?
17 Mar 2020
When consumer attention is earned, not forced – you will see a positive effect on your creative digital marketing strategy? Chances are, you’ve watched a little [...]
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Song Parody – I HATE A.I.
13 Aug 2019
The EverEffect team has a love/hate relationship with some of the artificial intelligence tools that are being promoted. So, we decided to create a parody song to [...]
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How Much Does a Click Really Cost?
23 Aug 2018
What you pay for a click is what you pay. Right? Well, to quote Carnac the Magnificent, “El Wrongo, Moose Breath!” Most Digital Marketers are ignoring the impact of [...]
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Effective Keyword Selection & Management
20 Sep 2016
Do cats really like to cuddle? What does cat cuddling have to do with Pay Per Click? Only everything. Over the years, we’ve managed PPC Accounts containing well over [...]
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