28 Apr 2021
Years ago, I used to watch The Match Game, a game show featuring contestants trying to match answers given by celebrity panelists to fill-in-the-blank questions with [...]Read more Google Ads and the PPC Keyword Match Game
19 Apr 2021
By mine we of course mean data mine. PPC success depends on the capturing, measurement, and analysis of data. We use data to discover actionable [...]Read more Do You Know Who Owns Your PPC Account Data?
23 Mar 2020
As digital marketers, we sometimes think of search as a science, video as an art and never the twain shall meet. Video is a powerful medium for our clients because [...]Read more How to Create Great Performance Video for YouTube
17 Mar 2020
When consumer attention is earned, not forced – you will see a positive effect on your creative digital marketing strategy? Chances are, you’ve watched a little [...]Read more How Earned Attention Influences Your Paid YouTube Ad Strategy?
20 Sep 2016
Do cats really like to cuddle? What does cat cuddling have to do with Pay Per Click? Only everything. Over the years, we’ve managed PPC Accounts containing well over [...]Read more Effective Keyword Selection & Management
9 Aug 2016
One Minute Online. Do you know what happens in those 60 seconds? Here are a few estimates: 2,300 Amazon Transactions – resulting in over $203,000 in sales 78 Million [...]Read more Design A Digital Advertising Strategy to Increase ROI