EverEffect is a Premier Google Partner
Less than 5% worldwide qualify as a Premier Partner.
Premier Google Partner status is based upon our client retention and our performance vs. peers across all key performance indicators.
Certifications include:
- Search Marketing
- Mobile Advertising
- Video Advertising
- Display Advertising
- Shopping Ads
- Google Analytics
Search Marketing
Mobile Advertising
Display Advertising
Shopping Ads
Google Analytics
Video Advertising
What We're Thinking
Google Ads and the PPC Keyword Match Game
28 Apr 2021
Years ago, I used to watch The Match Game, a game show featuring contestants trying to match answers given by celebrity panelists to fill-in-the-blank questions with [...]
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Do You Know Who Owns Your PPC Account Data?
19 Apr 2021
By mine we of course mean data mine. PPC success depends on the capturing, measurement, and analysis of data. We use data to discover actionable [...]
Read moreDo You Know Who Owns Your PPC Account Data?
4 Questions About Digital Marketing Agency Pricing
9 Apr 2021
Deciding how much to spend on digital marketing is a vital but overwhelming task that depends on your specific goals, marketing budgets, and timelines. It is [...]
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The Automation Song – Song Parody
2 Apr 2021
With apologies to John Mellen-Cougar-Camp … The Automation Song Hey, they like to improve their competitive positionThey say, “we don’t need [...]
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Avoid These Digital Marketing Scams
1 Apr 2021
As a growing business, you have a lot on your plate. You’re taking care of internal business processes, such as payroll, client communications, and team management, [...]
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Google Partner Oddity – Song Parody
26 Mar 2021
The EverEffect team is a little frustrated with the Google Partner Program. So, we decided to create another parody song to help us relieve some of the stress. With [...]
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43 Questions to Ask a Prospective Digital Marketing Agency
27 Jan 2021
Partnering with a new digital marketing agency is a big decision, regardless of why you’re making the switch. Companies often choose a new marketing agency when they [...]
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SEO in 2021 and Beyond
14 Jan 2021
We’ve all heard about the necessity of having an SEO (Search Engine Optimization) strategy, regardless of what industry we find ourselves in. But does SEO really [...]
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Digital Marketing to Attract New Policyholders for Specialty Insurance Agencies
16 Nov 2020
It’s a Game of David Vs. Goliath(s) How do you compete with the corporate goliaths? State Farm, Geico, Farmers, Progressive, Allstate; these guys all have a [...]
Read moreDigital Marketing to Attract New Policyholders for Specialty Insurance Agencies
Digital Marketing Planning for Sports Physical Therapy Clinics
9 Nov 2020
A digital marketing plan is a report that outlines your marketing strategy for the coming year, quarter or month. You create a marketing plan because, as a business [...]
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How to Create Great Performance Video for YouTube
23 Mar 2020
As digital marketers, we sometimes think of search as a science, video as an art and never the twain shall meet. Video is a powerful medium for our clients because [...]
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How Earned Attention Influences Your Paid YouTube Ad Strategy?
17 Mar 2020
When consumer attention is earned, not forced – you will see a positive effect on your creative digital marketing strategy? Chances are, you’ve watched a little [...]
Read moreHow Earned Attention Influences Your Paid YouTube Ad Strategy?
The 4-Legged Barstool of Online Buying
11 Sep 2019
What makes people finally take the leap and buy something? In today’s tech-fueled marketplace, there are four powerful factors that influence consumers and encourage [...]
Read moreThe 4-Legged Barstool of Online Buying
Law Firm Websites Shouldn’t Remind Visitors of the Good Ol’ Days
3 Sep 2019
Remember When… I got to thinking about us internet users of long ago. We were a trusting, good-natured bunch, weren’t we? Heck, show us the first result-related to a [...]
Read moreLaw Firm Websites Shouldn’t Remind Visitors of the Good Ol’ Days
Song Parody – I HATE A.I.
13 Aug 2019
The EverEffect team has a love/hate relationship with some of the artificial intelligence tools that are being promoted. So, we decided to create a parody song to [...]
Read moreSong Parody – I HATE A.I.