EverEffect is a Google Partner
Google Partner status is based upon our client retention and our performance vs. peers across all key performance indicators.
EverEffect can increase your return on ad spend (ROAS) while decreasing your costs
Certifications include:
- Search Marketing
- Mobile Advertising
- Video Advertising
- Display Advertising
- Shopping Ads
- Google Analytics
Search Marketing
Mobile Advertising
Display Advertising
Shopping Ads
Google Analytics
Video Advertising
What We're Thinking
How Much Should I Pay for SEO?
28 Jul 2022
Shockingly, 46% of small businesses are spending $0 on SEO. What a mistake! A zero-dollar SEO budget brings zero return. Fail to invest in SEO and you’re failing [...]
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Why Great Visual Design Matters
14 Jul 2022
When drawing in traffic to your website, it’s critical to provide the public with professionally-designed pages. Your website’s design is the first thing a visitor [...]
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Skip the “Best Digital Marketing Agency Near Me” Search. How to Find the Right Digital Marketing Agency.
29 Jun 2022
Most brands are aware they need digital marketing if they want to stay ahead and remain relevant in today’s digital world with its tech-savvy consumers. However, [...]
Read moreSkip the “Best Digital Marketing Agency Near Me” Search. How to Find the Right Digital Marketing Agency.
What Type of Digital Marketing is Most Important for My Business?
15 Jun 2022
With the majority of consumers today spending so much of their time on the internet, brands need to use various types of digital marketing to reach their audience. [...]
Read moreWhat Type of Digital Marketing is Most Important for My Business?
Does Website Video & YouTube Truly Help My Business & Brand?
25 May 2022
While video content marketing, such as YouTube videos, have been around for some time now, it has recently gained significant traction. Today’s generation of [...]
Read moreDoes Website Video & YouTube Truly Help My Business & Brand?
The Pillars of a Digital Marketing Strategy (Why Multi-Channel Marketing Wins the Game!)
18 May 2022
Multi-channel marketing is a method of marketing that utilizes a combination of direct and indirect promotional and communication channels to interact with [...]
Read moreThe Pillars of a Digital Marketing Strategy (Why Multi-Channel Marketing Wins the Game!)
4 Questions About Digital Marketing Agency Pricing
19 Mar 2022
Deciding how much to spend on digital marketing is a vital but overwhelming task that depends on your specific goals, marketing budgets, and timelines. It is [...]
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Google Partner Oddity – Song Parody
10 Mar 2022
The EverEffect team is a little frustrated with the Google Partner Program. So, we decided to create another parody song to help us relieve some of the stress. With [...]
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43 Questions to Ask a Prospective Digital Marketing Agency
27 Feb 2022
Partnering with a new digital marketing agency is a big decision, regardless of why you’re making the switch. Companies often choose a new marketing agency when they [...]
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Google Ads and the PPC Keyword Match Game
28 Apr 2021
Years ago, I used to watch The Match Game, a game show featuring contestants trying to match answers given by celebrity panelists to fill-in-the-blank questions with [...]
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Do You Know Who Owns Your PPC Account Data?
19 Apr 2021
By mine we of course mean data mine. PPC success depends on the capturing, measurement, and analysis of data. We use data to discover actionable [...]
Read moreDo You Know Who Owns Your PPC Account Data?
The Automation Song – Song Parody
2 Apr 2021
With apologies to John Mellen-Cougar-Camp … The Automation Song Hey, they like to improve their competitive positionThey say, “we don’t need [...]
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Avoid These Digital Marketing Scams
1 Apr 2021
As a growing business, you have a lot on your plate. You’re taking care of internal business processes, such as payroll, client communications, and team management, [...]
Read moreAvoid These Digital Marketing Scams
SEO in 2021 and Beyond
14 Jan 2021
We’ve all heard about the necessity of having an SEO (Search Engine Optimization) strategy, regardless of what industry we find ourselves in. But does SEO really [...]
Read moreSEO in 2021 and Beyond
Digital Marketing to Attract New Policyholders for Specialty Insurance Agencies
16 Nov 2020
It’s a Game of David Vs. Goliath(s) How do you compete with the corporate goliaths? State Farm, Geico, Farmers, Progressive, Allstate; these guys all have a [...]
Read moreDigital Marketing to Attract New Policyholders for Specialty Insurance Agencies