Paid YouTube Advertising has unparalleled reach to your customer
- 2.51 billion monthly active users.
- 500 hours of video are uploaded to YouTube every minute.
- 5 billion videos are watched on YouTube every day.
- YouTube watch time tops 250 million hours every day.
YouTube vs. Cable/TV Facts:
- YouTube reaches more people 18-34 than any TV network (source).
- Paid YouTube mobile advertising is 84% more likely to receive viewers’ attention than TV advertising (source).
We have seen that over the last decade, YouTube Advertising has become a popular marketing tool, supplementing Google ads. It’s critical to follow effective strategies to avoid budget waste when optimizing for both Google and YouTube.
How Does Paid YouTube Advertising Work?
YouTube advertising is a serious money-maker. It lets content creators make some cash and guarantees that viewers get ads that match their interests. It’s a total win-win for both creators and advertisers.
It may seem like content creators have it easy – make videos, get paid – right? Well, not exactly. There’s much more to the story than that. You can’t just upload a video and call yourself a content creator. If you’re looking to make money in this field, you need to do your homework.
While understanding how to make awesome videos for YouTube is not the point of what we are talking about. It’s fun (and incredible) to see what others are doing. They are making serious cash.
Who are the Top 10 richest YouTubers
- Jimmy Donaldson AKA MrBeast (Estimated Net Worth: $54 Million)
- Jake Paul (Estimated Net Worth: $45 Million)
- Mark Edward Fischbach AKA Markiplier (Estimated Net Worth: $38 Million)
- Pewdipie AKA Felix Arvid Ulf Kjellberg (Estimated Net Worth: $35 Million)
- Nathan Graham AKA Unspeakable (Estimated Net Worth: $28.5 Million)
- Anastasia Sergeyevna Radzinskaya AKA Like Nastya (Estimated Net Worth: $28 Million)
- Ryan Kaji AKA Ryan’s World (Estimated Net Worth: $27 Million)
- Dude Perfect (Estimated Net Worth: $20 Million)
- Logan Paul (Estimated Net Worth: $18 Million)
- Preston Arsement (Estimated Net Worth: $16 Million)
What Are The Benefits of Paid YouTube Advertising?
- 90% of consumers discover new brands or products through YouTube.
- 70% of YouTube viewers have bought a brand after seeing it on YouTube.
- 68% of YouTube users watched videos on the site to help make a purchase decision.
- Video ads on YouTube generate up to 80% more ad recall.
There’s no denying it, the numbers speak for themselves. If you’re a brand or business looking to advertise your products and services and capture leads, there’s no better time than now to leverage the power of YouTube.
Advertising on YouTube provides many benefits: from precise targeting and customization to excellent measurability and affordability. However, the most crucial benefit, which cannot be ignored, is its unparalleled reach to your customer.
As previously noted, YouTube has over 2.51 billion monthly active users, and a staggering 5 billion videos are watched every day. YouTube offers an incredible opportunity to expand your reach and showcase your ads to people who might be interested in your business.
How Do Paid YouTube Ads Work?
YouTube is the second largest search engine in the world, only outranked by its parent company, Google. But did you know that YouTube ads are 84% more effective than TV ads? That’s right! With the instant and clickable nature of the internet, the possibilities are endless.
Every month, over 2 billion people – a quarter of the world’s population – dive into the world of YouTube, watching an unbelievable 5 billion videos. That’s every month, folks!
Did you know that YouTube’s algorithm is so effective that 70% of the content users watch is actually recommended by YouTube itself? Incredible, right? (source).
Bottom line — If your ads are good and you target the right people, you’re going to be seen.
How Much Does It Cost To Do Paid Advertising On YouTube?
Determining the cost of YouTube advertising is not straightforward, since it depends on various factors These can include:
- Defining the goals for your YouTube advertising campaign
- There will be upfront costs tied to video ads
- Considering the type of YouTube ad that you will be running
- The kind of audience you aim for can affect your advertising costs. The more desirable the audience, the more valuable they can be.
- Your daily YouTube advertising budget
As much as we’d love to share the precise YouTube pricing for ads, it varies widely from our experiences. But no worries, we’ve got some rough averages from our experiences that you’ll find useful.
- YouTube cost per view (CPV) can range from $0.010 to $0.030. That’s $10 to $30 per 1,000 views, and it takes an average of $2,000 to reach 100,000 views.
- A good medium for cost-per-thousand-impressions (CPM) is $2.
Actual YouTube pricing would differ from business to business, even campaign to campaign.
How to Create a Successful Paid YouTube Advertising Strategy?
Looking to advertise on YouTube and ready to up your YouTube Ad game? Below are the seven steps we follow for launching a successful advertising strategy on YouTube.
#1 – Specify the type of campaign you want to execute.
For a successful YouTube advertising campaign, defining your goals is critical. Without the end goal in mind, there’s no clear path to victory. So, first, decide what kind of campaign is right for your business. Then, build your goal for the ad campaign around that.
Understanding the purpose of your campaign is paramount to increasing leads, sign-ups, or sales. Once you identify the desired outcome, choosing an ad format that aligns with the goal can make all the difference.
#2 – Use a diverse range of ad types to keep your strategy fresh.
Boost the success of your YouTube advertising by using a range of ad types. Explore different ad formats to discover what suits your business best. Dabbling in various ad types provides the opportunity to gauge engagement levels and choose what works best for your business.
Ads come in different lengths and formats- from short bumper ads to longer, skippable ones. For your campaign to succeed, you must select the right ad type carefully. For instance, running skippable ads may help attract more traffic to your site, compared to shorter bumper ads that only last six seconds. So, get creative while picking the perfect ad.
To keep your YouTube ad strategy fresh and drive optimal campaign results, it’s worth experimenting with diverse ad types.
#3 – Understanding your target audience is crucial.
To ensure the success of your YouTube advertising strategy, it is crucial to have a clear understanding of your target audience. Establishing your target audience will allow you to deliver your ads to the right people at the right time.
Look at your typical customer and define common characteristics like:
- Buying habits
- And more
Learning this information will allow you to craft ads that fully engage your audience. Additionally, by leveraging YouTube’s ad targeting capabilities, you can reach the users most similar to your target market, which will generate more leads and improve overall engagement for your business.
#4 – Capture your audience’s attention right off the bat.
An all-too-common mistake in creating YouTube ads is saving the most interesting content for later, usually about 10 seconds into the ad when the viewer is already starting to lose interest. If you’re running a skippable ad, this can be a death sentence. Don’t let your audience get away by waiting too long to get to the point.
Engage your viewers or they will skip your ad after five seconds. Even a non-skippable ad can be ignored if it doesn’t grab attention right away. To combat this behavior, create attention-grabbing ads that hook your audience from the start.
The key to holding your audience’s attention is to open with an exciting hook or an engaging question. Start with a bang and you’ll keep them hooked throughout your entire ad, like this great example that will instantly grab your audience’s attention.
#5 – Utilize an emotional story to increase appeal.
When crafting a YouTube ad, it’s important to appeal to your audience’s interests. A hook that grabs their attention is crucial, but it’s also important to tell a story or create an emotional connection. So, don’t be afraid to tap into different emotions when creating your video.
#6 – Use a compelling call-to-action (CTA) that prompts users to click.
No matter the ads you run, your audience needs a call-to-action (CTA) that drives them to engage. It’s crucial because it propels your audience forward. We all want our audience to take action, so make sure you have a strong CTA that motivates them to take the next step.
CTA clarity is key to clicks. So, let’s say your campaign’s goal is to get people to sign up for your email list. Using “Sign Up” instead of “Click Here” as your CTA will boost clicks. The right CTA choice can help you generate more clicks on your YouTube ads. Keep your audience engaged!
#7 – Determine the metrics that matter most and monitor them closely.
To develop an effective YouTube advertising strategy, it’s imperative to track the right metrics to gauge your campaign’s performance. Without monitoring, determining its success will be difficult. On YouTube, you can track a range of metrics, such as:
- Watch time
- View duration
- Number of views
- Audience retention
Work with EverEffect on your YouTube Advertising Strategy
At EverEffect, we’re experts in creating strategy and managing YouTube ads that deliver results. In the past five years, we’ve driven over a million dollars in sales for our clients. And now, we’re here to help you create a strategy and ads that will attract more leads and increase your revenue.
Are you ready to craft your winning YouTube ad strategy? Contact us online or give us a call today at 888-506-2183, and one of our savvy strategists will walk you through our YouTube advertising services!