Online Marketing ROI

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Sharing Outcomes is Key to Search Marketing Success

4 Sep 2012

They’ve done studies, you know. 60% of the time, it works every time. Even Ron Burgundy understands that doesn’t make sense. This is the feeling that we [...]

PPC Account Management – Don't Cooking with Ron Ponpeil

3 May 2011

Pay Per Click Account Management isn’t like the cooking infomercial with Ron Ponpeil. His Ronco Showtime Rotisserie’s selling point may be that you can “Set [...]

Dynamic SEO Increases Organic CTR on Valentine's Day

17 Feb 2011

First let’s lay out some definitions: Dynamic SEO – Are you paying an SEO Firm a Monthly fee? Then you better have dynamic / always evolving & improving SEO. [...]

3D Ads…Sort of: The Beauty of Google Sitelinks

16 Feb 2011

Has anyone else noticed the exploding popularity of 3-D entertainment lately? I suppose it’s not really ‘lately,’ since 3-D filmmaking has been popular for quite [...]

Pay Per Click Management: Time to Pay The Pied Piper of the Internet

22 Nov 2010

Search marketing is evolving everyday and the reason why is no different than story of the Pied Piper. Everyone knows the story of the Pied Piper, right? If not, [...]

Quality, Not Size, Matters

14 Nov 2007

At my company, EverEffect, we believe that the success of email marketing hinges on execution in two critical areas: The Quality of your List, the Quality of your [...]

The Lion and The Fox

8 Aug 2007

Once upon a time, there lived a hungry Lion who found it tough to acquire new customers (to eat). Possessed of an entrepreneurial spirit, he decided to advertise. He [...]

Sherlock Holmes: The Case for Web Analytics

2 Aug 2007

Virtually everyone has a website these days, but to many, how to maintain a healthy site that generates growing returns remains a mystery. Why? Let’s face it – [...]