Sharing Outcomes is Key to Search Marketing Success
4 Sep 2012
They’ve done studies, you know. 60% of the time, it works every time. Even Ron Burgundy understands that doesn’t make sense. This is the feeling that we [...]
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URL Tagging Strategy Implementation
6 May 2011
In my first post, Web Analytics Strategy Part 1, I talked about why it’s so important to perform URL tagging when implementing a web analytics strategy. In [...]
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Unique Visitor Statistics are NOT an SEO KPI for Most Businesses
22 Apr 2011
To call the EverEffect Web Analytic team data geeks would be a lie, we are super geeks. We spend the majority of our day looking at some of the most granular data [...]
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Website KPIs that Identify SEO Success
25 Mar 2011
After committing time and resources to an SEO Campaign how do you know if you received any benefits from it? I will be writing a blog series focusing on how to [...]
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Web Analytics Tips: Unleash the Power of Internal Site Search Tracking
22 Feb 2011
As a Web Analytics company who continually performs detailed analytic audits, EverEffect has pretty much seen it all. The problems we commonly run into that stop us [...]
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A/B Testing – Practice Makes Perfect
15 Jan 2011
If you watched the Today Show this week, or perhaps checked out the Wall Street Journal on January 8th, chances are that you’ve had a chance to develop an opinion [...]
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Baseline Data; Won a World Series & Can Help You Succeed Too
6 Nov 2010
I have been trying to figure out a way to explain the importance of baseline data and while watching the World Series, I came to the conclusion that Tim Lincecum and [...]
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The EverEffect PPC Approach
29 Oct 2010
Our Focus From the very outset, lies in three main areas: Validation of the online interest in your Product/Service. The alignment/integration of your PPC efforts [...]
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Fantasy Analytics (Part 2)
10 Oct 2007
Employers worry about the impact of Fantasy Football on their bottom lines. One estimate, published in The Baltimore Business Journal, places national productivity [...]
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Fantasy Analytics (Part 1)
4 Oct 2007
Back in mid-August, The Indianapolis Business Journal ran a story about Fantasy Football Leagues and employer fears about their impact on productivity. Among the [...]
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