Content Editing – What Would Your Grandmother Think?
7 Jun 2016
We really shouldn’t have to make this inquiry, but in a world of “self-publishing” through Tweets, Facebook posts, blogs, and more – is it really important to [...]
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Inexpensive Video Is Not Boring; Expensive Doesn't Necessarily Mean Effective
24 May 2016
When recently challenged with the task of writing about “me,” I had to do a little soul searching. While it’s easy to share facts or a timeline of [...]
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Content Quality vs Quantity: Offer Valuable Information in the Age of Microblogging
20 Jun 2014
No matter what type of enterprise you represent, we assume you’ve noticed how the market is inundated with an overwhelming amount of all things alike. Every blog [...]
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Get a Piece of the (Pumpkin?) Pie – Talking Turkey About Social Media
19 Nov 2012
Over 60% of American adults are now using either Facebook or Twitter, according to a Pew Research report, and Experian Hitwise shows that Facebook alone had over 1.6 [...]
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Starting the Client – Consultant Relationship
26 Sep 2012
If you have just begun the process of searching for the right Search Engine Optimization (SEO) consulting firm to improve your website success, then you know the [...]
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Video SEO Tips & Best Practices for Video Search Engine Optimization
17 Jun 2011
Utilizing videos online to increase conversation rates, traffic and interest in goods or services is becoming more common practice today. But if you don’t believe [...]
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XML Sitemaps – Answers to the Questions that Matter
3 Jun 2011
XML Sitemaps have been around quite a while now and are becoming a more main stream recommendation from SEOs and Webmasters. In fact much of the information on XML [...]
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Web Analytics Strategy Part 1: Understanding the Importance of URL Tagging
29 Apr 2011
First let me tell you that any tools or analytic packages needed to implement this strategy are completely free and the only capital you will have to invest is time. [...]
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AdWords Trademark Policy: Unraveling the Complexities
27 Apr 2011
It seems like just about everything is trademarked these days, doesn’t it? From the obvious big brands such as ‘Sony,’ to seemingly random common words such as [...]
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Unique Visitor Statistics are NOT an SEO KPI for Most Businesses
22 Apr 2011
To call the EverEffect Web Analytic team data geeks would be a lie, we are super geeks. We spend the majority of our day looking at some of the most granular data [...]
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