PPC Optimization Archives

AdWords Landing Page Quality Issues: Tips For The Newbies

2 Jun 2011

With all of the AdWords policy talk lately—see recent entries on policy troubleshooting, issue prevention, trademark policy, and online pharmacy policy—it wouldn’t [...]

Tips For Boosting Your Quality Scores

31 May 2011

It can be difficult to rank on the Keywords you want to bid on, especially if competition is high. It becomes very important to the success of your Keywords and [...]

Quality Scores – What It Is, How It Works & Why It's Important

11 May 2011

For those new to PPC or thinking about starting a PPC campaign, you may be asking yourself “what is this Quality Score everyone keeps talking about?”. [...]

PPC Account Management: The 7 Deadly Sins – Sin #3 – Gluttony

1 May 2011

“The greatest wastes are unused talents and untried ideas.” — Anonymous In reality, commit a PPC Management sin and it leads to waste (gluttony). For proof, [...]

Display Network Best Practices

26 Apr 2011

The Display Network can be somewhat confusing and a little scary when debating whether or not to turn it on. Below are some tips to ease the confusion and help you [...]

PPC Account Management: The 7 Deadly Sins – Sin #2 – Envy

17 Apr 2011

“There is no shame in being poor … only in dressing poorly.” — George Hamilton as Zorro, The Gay Blade PPC Envy – a term first coined by Sigmund Freud in 1899 [...]

PPC Keyword Research: Uncovering Those Hidden Gems – Part 1

12 Apr 2011

We’ve all heard the term Keyword Research when it comes to PPC Account Management, and we all know what it means, but what about how to perform it? Keyword Research [...]

Tips for Creating Well Optimized & Performing Text Ads

5 Apr 2011

Be straight to the point Ads that are more fact-based with a good sales pitch tend to have better performance than ads that are just simply trying to be clever [...]

PPC Services: Managing Expectations

16 Mar 2011

It is critical that you have realistic expectations before jumping feet-first into Pay Per Click (PPC). You should not use PPC if – You believe that PPC should [...]

Beware the Ultimate Grinch: Online Holiday Scammers

1 Dec 2010

“Your ads may be paused or disabled unless you log into your account now and verify your information.” Would a message like this, arriving in your inbox [...]