Conversion Rate Optimization

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How Much Should I Pay for SEO?

28 Jul 2022

Shockingly, 46% of small businesses are spending $0 on SEO. What a mistake! A zero-dollar SEO budget brings zero return. Fail to invest in SEO and you’re failing [...]

Delight Your Audience with Smarter Website Design [Infographic]

14 Jun 2016

Is your website bringing in business or turning it away? Launching a website isn’t the end of the marketing process, it’s the beginning. To hone your message, we put [...]

PPC Strategy – Using Location Exclusions & Negative Keywords

17 May 2016

Stop wasting my clients’ money. You’re probably asking yourself how you’re wasting my clients’ money. After all, it’s not your responsibility to make sure that [...]

Increasing PPC Traffic Should Not Be A Goal (Alone)

28 Feb 2012

You can see the headlines everywhere, screaming across the internet: “How To Get More Hits! Increase Traffic Instantly! Guaranteed Visitor Increase!” [...]

Journey to PPC Conversion Optimization

27 Aug 2011

Much like Brendan Fraser in Journey to the Center of the Earth (btw thumbs down), you may find yourself struggling to survive in this seemingly strange world of [...]

How Coupon Codes Killed My Memorial Day Shopping Experience

10 Jun 2011

I absolutely dislike shopping in retail stores & malls; they are crowded, it’s hard to locate what you’re looking for, you’re never sure if you’re getting [...]

Great Landing Pages Utilize These Five Tactics

18 Mar 2011

Great landing pages are artfully crafted to deliver results. All too often simple mistakes lead to wasted opportunities and money. I hope the tactics listed below [...]

Rockin Content Equals More Conversions

9 Mar 2011

Latest blog post on our partner site, The Marketing Technology Blog –> Content, Conversions & Rock Operas The Who transformed Rock & Roll with Tommy [...]

Snow Day Online Optimization

1 Feb 2011

Sitting on my comfortable couch in my warm living room, looking out over our quiet ice-coated neighborhood, it’s easy to assume that everyone else in town is [...]

Checkout Optimization: Is Your Website Suffering from the Effects of Online Buying Remorse?

5 Jan 2011

In the days of brick and mortar stores customers would purchase something, get home, and doubt the need to have purchased the item. This became such a frequent [...]