Increasing your return on ad spend (ROAS) while decreasing your costs


Professional PPC Management Company Services

Increasing your PPC return on ad spend (ROAS) while decreasing your costs

When you work with EverEffect, you get more than just your average paid search agency. We don’t believe in using a ton of industry jargon to overwhelm you and trick you into thinking we are the best—we give it to you straight and are clear about what PPC Management is and what we do right from the start so you can see for yourself that we mean business and are the best choice to help your business succeed.

google premier partner
premier google ads partner

Why is EverEffect One of the Best PPC Management Services Agencies in the Country?

  • We allow you to set your own performance goals and we work relentlessly to obtain them.
  • While some of our competitors have a set maximum number of hours they will work on your account each month, our PPC Management Experts will spend as much time on your account as it takes to make you successful.
  • We utilize both our PPC and Web Analytic Professionals to ensure our clients’ success.
  • The PPC Ad Account always remains yours as well as all of the changes we perform on your behalf.

What are PPC Services and Why Do You Need Them? 

PPC, which stands for Pay Per Click, is a digital advertising model where you pay a provider, such as Google, to promote your ads to your target audience. And, as the name implies, each time one of your targeted customers clicks on your ad, you pay a fee that goes to the provider for the service they provided by helping you attract customers. 

This newer method of advertising is ideal because instead of continuously paying for an ad to run, you only pay when it works—when someone clicks. This, in and of itself, proves that targeted PPC ads work and are more efficient. Instead of annoying ads popping up all over the place where they are irrelevant to the customer and interrupt their browsing, targeted PPC ads only show up for a specific customer and when that customer specifically needs the thing that is being advertised to them. Thus PPC ads are more likely to get clicks. 

But don’t take our word for it. Just look at some of the most recent stats regarding PPC advertising from the past few years:


Tulsa Chain Rigging Superstore
Services: PPC Management Services


+297% Revenue Growth
Year 4 vs. Year 1

+43% Annual Revenue Growth
2019 vs. 2022

+146% ROAS Increase
+37% Avg Annual Improvement

Online competition consisted of three similar companies and two big name e-commerce sites selling the same products. All competitors were outperforming Tulsa Chain across critical KPIs despite being poorly optimized, something that plagued them as well.

Annual Revenue growth of 66% was achieved for 2019 vs. 2018. The average annual Revenue Growth over the last four years has been 43%. ROAS has improved an average of 37% per year.

Why Great PPC Management Services Matters?

All business decisions, especially those that cost money, are a risk—there is no reason to deny this fact. So it’s understandable that you would want to know the full benefits of using PPC beyond statistics to justify spending your time and money on it. There are countless benefits to using PPC advertising including:

Paid search is more cost-efficient.

A common misunderstanding regarding PPC advertising is that it costs more money because you pay every time a customer clicks, but this reasoning is untrue. While you do pay each time your target ad gets clicked, you will ultimately spend less money this way than you would pay to continuously run organic ads in places where your target audience might not even see them. Furthermore, PPC ads yield higher returns, which more than makeup for the money you spend on them in the first place. 

Paid search is the fastest way to start receiving clicks and driving traffic to your website.

It takes minimal time and effort to set up an ad account and create PPC ads. And once your ads go live, you can start appearing in front of targeted customers and get clicks very quickly. Much quicker in comparison to other methods of driving traffic, such as SEO. 

While SEO is still an essential part of any company’s marketing and growth strategy, it takes a lot longer for SEO results to become apparent. It also takes much longer to create SEO content than it does a PPC ad. Thus, paid advertising can help you start driving traffic right away while you are waiting for returns on your SEO efforts. 

Paid search is easier to track and measure results.

One of the hardest parts of certain digital marketing strategies is the inability to show clients the fruits of their labor right away. Or in other words, it’s not always easy with certain marketing methods to test and track your efforts to show that it is working. PPC advertising, however, is easy to test, track, and measure. 

All major platforms that offer PPC services, such as Google or Bing, allow you to track your ad metrics. You can track and measure conversions, lead values, and ROI. Having access to this data so quickly can then allow you to continuously make adjustments and refine your ad campaign to improve its performance over time. 

Paid search offers you full control.

The nice thing about PPC advertising is that it offers you more control over when your ads run and how much you pay. PPC advertising offers several features that allow you to run your ads in whatever way works best for your company. 

For example, you can set keywords and placements for better targeting. You can choose the time of day and the day of the week your ads run. You can turn ads on and off whenever you choose. And you can set your budget for how much you spend each day or how much you pay per click. 

How Does the EverEffect PPC Management Services Process Work?

Our PPC service process is centered around our core philosophy: if we aren’t increasing your traffic and boosting your sales, we need to work harder. Our confidence comes from our advanced knowledge of internet marketing and pay-per-click advertising, which allows us to focus on increasing your return on ad spend (ROAS) while decreasing your costs.

How do we go about doing this? First, we evaluate how you make money; then, we optimize your PPC account to focus on those areas. If we manage your PPC account, 90% of your PPC budget will be focused on what we know is working, while 10% will focus on finding new areas to grow your business. This balance allows us not only to hit your goals but helps you continually grow.

What’s Included in the EverEffect Paid Search Agency Services?

EverEffect’s PPC advertising offers a cost-effective solution that’s proven to not only elevate lead generation but also amplify ROI and sales growth. When you choose to partner with us, you gain access to a suite of services designed to maximize your online presence and performance:

Paid Search Competitor Analysis & Keyword Research

Our approach begins with a meticulous analysis of your competitors within the paid search landscape and in-depth keyword research. This crucial phase lays the groundwork for a potent and targeted PPC strategy, ensuring that you capture the attention of your desired audience right at the moment they are searching on leading platforms.

Understanding the nuances of search engines is paramount in our process. At EverEffect, as a premier PPC management agency, we delve into the intricacies of search engine optimization and search engine marketing, ensuring your campaigns are finely tuned to the algorithms that power these digital giants.

Our PPC advertising services are comprehensive, spanning from keyword selection to ad creation, all tailored to engage and convert. With a focus on PPC marketing, we leverage the latest tools and strategies, including Google AdWords and remarketing campaigns, to place your brand front and center in search engine advertising.

Dedicated Team and Tailored Strategies

Our team, including your dedicated account manager, stands at the forefront of PPC campaign management services. We embody the essence of a leading PPC management company and agency, bringing unparalleled expertise in pay-per-click management, PPC marketing services, and paid search advertising.

The landscape of paid search marketing is vast and ever-evolving. By choosing EverEffect, you’re not just getting a PPC management firm; you’re gaining a strategic ally committed to navigating the complexities of paid search advertising. Our commitment is to tailor every PPC campaign to align with your specific business goals, ensuring each click brings you closer to your desired outcome.

Precision and Strategic Foresight

From the initial competitor analysis and keyword discovery to the optimization of your campaigns and landing pages, every step is executed with precision and strategic foresight. We aim to drive traffic, and to enhance conversions, setting the stage for your success in the competitive digital marketplace.

By synthesizing our expertise in PPC campaigns, search engine optimization, and comprehensive search engine marketing, we position your business for visibility and growth. Let us be your guide in the digital realm, transforming insights into action and clicks into customers with our leading-edge PPC advertising services.

Paid Search Custom Ads

The art of customization stands paramount in captivating your audience and fostering impactful outcomes. As a leading PPC management agency, we excel in devising paid search ads meticulously tailored to align with your distinctive needs and objectives.

Rooted in Exhaustive Research and Analysis

Our methodology is rooted in an exhaustive research and analysis phase, delving into the depths of your industry, competitors, and target demographics. This deep dive enables us to comprehend your unique market position, equipping us with the insights required to make your business stand out on platforms like Google Display Network, Bing Ads, and various social media marketing platforms.

visual content improves conversionVisual content on social media that increases the trust of customers who will visit the Fanpage after becoming interested in the offer through a PPC campaign. Source:

With valuable information in hand, we progress to the creation of high-caliber copy and visual content for your ads. Recognizing the unique essence of every business, our approach is bespoke, ensuring our ads resonate deeply with your audience, driving engagement and, ultimately, conversion. Our cadre of experienced copywriters excels in striking a delicate balance between persuasive messaging and engaging storytelling, utilizing strategic word choices that evoke emotion, pique curiosity, and encourage action. We pay meticulous attention to detail, optimizing every line to captivate your audience effectively on search engine results pages and beyond.

Crafting Eye-catching Visuals

The narrative doesn’t end with text. The visual aspect of your ads plays an integral role in attracting potential customers. Our creative team possesses the expertise to craft eye-catching visuals that reflect your brand identity and communicate your message compellingly, from arresting imagery and graphics to professionally produced video ads, maximizing the impact of your advertising campaign.

Understanding the fluid nature of digital advertising, with ever-evolving trends and consumer behaviors, we are committed to continuous monitoring and data-driven optimization of your ads. Employing strategies like A/B testing, PPC audit, and bid management, we refine your campaigns for peak PPC performance, ensuring a robust return on investment.

Embracing the Shift Toward Customizations

The bygone era of generic advertising has been supplanted by the imperative for bespoke solutions. By engaging in comprehensive research, formulating customized messaging and creative content, and rigorously optimizing your campaigns, we not only ensure that your ads reach your target demographic but also galvanize action. Leveraging negative keywords, a well-prepared PPC campaign strategy, and conversion rate optimization techniques, we aim to generate leads and enhance your presence on both the Search Engine Land and social media.

As your digital marketing partner and a proud member of Google Partners, we are dedicated to transforming your paid search management endeavors into a conduit for exceptional results. Embrace the shift towards customization with our PPC services, and let us propel your business to the forefront of digital marketing success.

Paid Search Data Tracking and Analytics

Digital advertising success lies in more than just launching your paid search ads. It’s equally essential to continually track and analyze their performance to ensure they are delivering the desired results. We understand the power of data tracking and analytics in optimizing your paid search campaigns for maximum success.

Delving Deep into Performance Data

Once your ads are live, our dedicated team of digital marketing experts delves deep into the data to gain valuable insights into their performance. We closely monitor key metrics such as ad positions, click-through rates (CTR), cost-per-click (CPC), leads, conversions, and sales. This comprehensive approach allows us to precisely measure the effectiveness of your ads and identify areas for improvement.

By tracking ad positions, we understand how your ads are ranking relative to your competitors. This information helps us gauge your visibility and prominence in search engine results pages (SERPs). With this data, we can optimize your bids and ad targeting strategies to secure higher ad positions and increase your chances of capturing the attention of your target audience.

user experience improves conversionUseful pop-up maximizes conversions after clicking on sponsored PPC link. Source:

Enhancing Ad Compellingness through CTR Analysis

Click-through rates (CTR) provide valuable insights into the effectiveness of your ad copy and creative content. By analyzing CTR data, we can determine if your ads are compelling enough to entice users to click through to your website. If the CTR is lower than expected, we step in to make changes and adjustments to your ad messaging and visuals to make them more engaging and enticing.

Cost-per-click (CPC) is an important metric that measures the average cost you pay for each click on your ads. By closely monitoring CPC, we can optimize your bids to ensure that you are getting the most value out of your advertising budget. Our goal is to drive down the CPC without compromising the quality and relevance of your ads, allowing you to maximize your return on investment.

Tracking Leads, Conversions, and Sales for Success

Leads, conversions, and sales are the ultimate metrics that determine the success of your paid search campaigns. By tracking these metrics, we gain insights into how effectively your ads are driving desired actions from your target audience. If we find that certain ads or targeting strategies are not delivering the desired results, we proactively step in to make changes and adjustments to optimize your campaign’s performance.

Our team leverages advanced analytics tools and techniques to dig deeper into the data and uncover hidden patterns and trends. This enables us to make data-driven decisions, fine-tune your campaign strategies, and unlock new opportunities for growth.

Harnessing Data to Drive Exceptional Performance

Paid search data tracking and analytics play a pivotal role in optimizing the performance of your campaigns. By closely monitoring key metrics, making data-driven optimizations, and proactively adjusting your strategies, we ensure that your ads are always working hard to deliver results. Let us help you harness the power of data to drive exceptional performance and achieve your advertising goals.

Paid Search Campaigns

PPC campaigns grant businesses the opportunity to feature within the sponsored segments of a Search Engine Results Page (SERP), thereby broadening their reach and funneling targeted traffic directly to their digital doorsteps. Our expertise lies in providing a comprehensive suite of PPC services, encompassing the management of paid advertisements, the optimization of PPC landing pages, and the strategic fusion of PPC with SEO initiatives to forge a cohesive online marketing strategy.

Our methodology kicks off with an in-depth analysis of your unique business objectives, target demographic, and industry’s competitive dynamics. Armed with this insight, we craft a bespoke PPC strategy designed to sync with your goals and elevate your digital footprint. Our cadre of PPC specialists dedicates itself to the meticulous selection of keywords and phrases, ensuring your message resonates with the audience you aim to engage.

The cornerstone of any successful PPC campaign is the creation of captivating ad copy that draws clicks and is finely tuned to the searcher’s intent (search intent principles). Our forte is achieving this delicate balance between compelling content and relevance, ensuring your advertisements not only garner attention but are also precisely aligned with the queries of your intended audience. Our expertise in this domain positions your brand prominently on SERPs, thereby enhancing the likelihood of generating high-caliber leads and conversions.

Optimizing PPC Landing Pages for Superior Outcomes

Optimizing PPC landing pages is critical for augmenting user engagement and driving superior outcomes. Our approach involves a rigorous analysis of user interactions, conducting A/B testing, and implementing data-informed enhancements to refine your landing pages for peak conversion efficiency. By smoothing out any user experience hurdles and honing elements such as design, layout, and call-to-action prompts, we engineer a user journey that naturally shepherds visitors toward fulfilling your desired conversion actions.

ppc quality landing pageA quality landing page with a contact form, perfect for generating high ROAS from PPC campaigns. Source:

We advocate for a synergistic approach that marries PPC and SEO strategies, amplifying your online visibility and fostering enduring success. Our team ensures your PPC efforts are agreeing with your organic search strategies, propelling you to a dominant position on SERPs, and cementing your status as an industry vanguard.

Entrusting us with your PPC management means placing your campaigns in the hands of seasoned professionals. We vigilantly monitor and scrutinize vital metrics—click-through rates, conversion rates, and PPC services cost—to continually refine performance and implement strategic adjustments. Our proactive stance guarantees that your campaigns remain on the trajectory of success.

Leveraging Integrated Digital Marketing for Exceptional Outcomes

Leveraging our depth of knowledge in PPC, along with integrated digital marketing services and social media marketing, positions your business to attract targeted traffic, enhance brand visibility, and secure valuable leads and conversions. Embark on a journey with us to navigate the complexities of pay-per-click PPC advertising and harness exceptional outcomes that boost your online stature.

Full PPC Management and Agency Reporting

At EverEffect, we believe that successful PPC management goes beyond just launching campaigns. It involves closely monitoring performance, making data-driven decisions, and providing transparent reporting to our clients. We are committed to delivering exceptional results, and that includes providing you with comprehensive reporting that keeps you informed every step of the way.

Beyond Strategic Planning and Execution

Our full PPC management service encompasses not only the strategic planning and execution of your campaigns but also the detailed reporting that provides you with valuable insights into your account’s performance. We understand the importance of transparency and accountability when it comes to your marketing investments.

Our reporting process includes both weekly and monthly PPC Scorecards that serve as a snapshot of your campaign’s progress. These scorecards outline the account changes made during the reporting period and provide a clear overview of the month-to-month goals versus actual results. This allows you to track your campaign’s performance and see how it aligns with your defined PPC goals.

Delving Into Key Performance Indicators

We go beyond surface-level metrics and delve into the details that matter. Our reporting includes key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost-per-click (CPC), return on ad spend (ROAS), and other relevant metrics specific to your campaign objectives. By analyzing these metrics, we gain actionable insights that help us make data-driven optimizations to maximize the effectiveness of your campaigns.

Our reporting includes performance pacing analysis, which compares your campaign’s actual performance against your defined PPC goals. This enables us to identify areas of improvement and make informed adjustments to your campaigns to ensure they stay on track to achieve your desired outcomes.

We understand that each business has unique reporting needs, so we work closely with you to define the key metrics and goals that matter most to your success. Whether it’s increasing website traffic, generating leads, or driving online sales, our reporting is tailored to reflect the metrics that align with your specific objectives.

Actionable Insights and Recommendations

Our team of PPC experts is dedicated to providing you with meaningful insights and actionable recommendations based on the data we gather. We present our findings in a clear and concise manner, ensuring that you have a complete understanding of your campaign’s performance and the actions we are taking to optimize your results.

Our full PPC management service goes beyond just running campaigns. We provide you with comprehensive reporting that keeps you informed about your campaign’s progress and performance. With our detailed PPC Scorecards, performance pacing analysis, and tailored reporting, you can make informed decisions and have peace of mind knowing that your campaigns are continuously monitored and optimized for success. Let us handle the intricacies of PPC management while you focus on growing your business.


Noble Knight Games
Services: PPC Management Services


+1,640% Revenue Growth
Year 4 vs. Year 1

+155% Annual Revenue Growth
2019 vs. 2022

+104% ROAS Increase
+26% Avg Annual Improvement

After restructuring the Google and Bing Accounts, we achieved an 80% reduction in wasted spend within two months. These savings were leveraged to grow revenue and profits for high-performance products.

As the months and quarters unfolded, we continued to introduce new campaign types and tactics to the Account. New and profound growth allowed NK to reinvest more resources into scaling their Paid Search presence.

The first year that EverEffect worked with NK Games, Revenue increased 108% and Profit grew 228%.

Over the next several years, Paid Search’s contributions to e-commerce as follows: Revenue has jumped an average 155%/year, Profit has grown an average 117%/Year, and ROAS has increased an average 19%/year

How do we create PPC campaigns for our clients? The EverEffect’s PPC ads strategy!

At EverEffect, we specialize in crafting bespoke PPC campaigns that exceed our clients’ digital marketing aspirations. Our approach is deeply rooted in a comprehensive understanding of PPC services, ensuring every aspect of paid search marketing is leveraged to achieve unmatched PPC performance. Here’s how we do it:

  • Initial PPC Audit and Strategy Development – We begin by conducting a thorough PPC audit to understand the current landscape of our client’s digital presence. This includes evaluating existing ad campaigns, bid management strategies, and landing page effectiveness. Our goal is to identify opportunities for improvement and develop a robust plan that aligns with the client’s marketing objectives;
  • Comprehensive Keyword Research – At the heart of effective PPC marketing lies meticulous keyword research. We employ advanced tools and techniques to unearth high-intent keywords that drive targeted traffic to your landing pages. Our expertise as a Google Premier Partner enables us to navigate the complexities of search engines, ensuring your campaigns are optimized for both Google Ads and Bing Ads;
  • Landing Page Optimization and Conversion Rate Optimization – Understanding that the landing page is the cornerstone of successful PPC campaigns, we focus on optimizing these for the highest conversion rates. Our dedicated account manager works closely with clients to ensure landing pages are designed to convert, incorporating best practices in UX/UI and persuasive ad copy;
  • Ad Copy Creation and Optimization – Crafting compelling ad copy is an art form that we have mastered. Our team of experienced copywriters designs ads that resonate with your audience, encouraging clicks and conversions. We constantly test and refine our ad copy to ensure it aligns with the dynamic nature of digital marketing trends;
  • Bid Management and PPC Management – Effective bid management is crucial for maximizing ROI on pay-per-click advertising. Our PPC management team utilizes sophisticated algorithms and industry-leading strategies to adjust bids in real-time, ensuring optimal placement on search engine results pages (SERPs) at the lowest possible cost;
  • Negative Keywords and PPC Performance Monitoring – To enhance PPC performance, we diligently monitor campaigns for irrelevant search terms and implement negative keywords to prevent wasted spend. This strategic approach ensures your paid ads are only seen by a highly targeted audience, improving overall campaign efficiency;
  • Remarketing Campaigns and Paid Search Marketing – Leveraging the power of remarketing campaigns, we reconnect with users who have previously interacted with your brand but did not convert. This targeted approach to paid search marketing keeps your brand top of mind and increases the likelihood of conversion upon return;
  • Social Media Integration – Recognizing the immense potential of social media in amplifying PPC campaigns, we integrate paid ads across platforms such as Facebook, Instagram, and LinkedIn. This multi-channel approach ensures your message reaches a wider, yet targeted, audience, boosting overall campaign performance;
  • PPC Services and Continuous Improvement – As a premier PPC agency, our commitment extends beyond campaign launch. We provide ongoing PPC services that include regular reporting, analysis, and strategic adjustments to improve campaign performance continuously. Our dedicated account manager ensures you are informed of progress and results every step of the way;
  • Google Premier Partner Status – Our Google Premier Partner status is a testament to our expertise in Google Ads and pay-per-click management. It allows us exclusive access to the latest Google tools, insights, and beta features, giving our clients a competitive edge in the digital marketing landscape.

At EverEffect, our approach to PPC campaigns is both scientific and strategic, ensuring every dollar of your PPC marketing budget is invested wisely. From detailed PPC audits to sophisticated bid management and innovative remarketing strategies, we harness the full spectrum of PPC tools and techniques to deliver measurable results and a substantial return on investment.

Why Choose EverEffect as Your Indianapolis PPC Management Company? 

When you work with our professional PPC Management Services Team, you get:


We believe that honesty is the best policy. There is no need to beat around the bush when you work with us. We are dedicated to providing quality, honest services to our clients that genuinely help them succeed—because when our clients are happy, we’re happy. 

Client-Focused Paid Search Approach

A lot of digital marketing agencies are focused on delivering their own results and boosting their own profits, but not us. While making money is important, we couldn’t do what we do without our clients. That’s why we believe in taking a client-focused approach to ensure we are meeting your needs first. We pride ourselves on going above and beyond to carry out our ad campaigns that follow through on our promises and meet your goals and expectations. 

PPC Service Experts

At EverEffect, we have the experience and skills necessary to deliver results, it’s that simple. We won’t pretend to be something we are not. Each and every approach we take with a client is unique, because that’s what a true professional does. We understand that PPC Ad Management is not a one-size-fits-all approach. We go above and beyond to deliver superior service that is customized to the client’s individual needs—that’s how you deliver results. 

We also won’t lie and say that we’re perfect. Becoming an expert requires making mistakes and learning from them. We have faced setbacks along the way like anyone else, but that is what has allowed us to grow and become the experts in PPC management that we are today.  

Professional Indianapolis PPC Management Services Proven to Deliver Results

Comprised of a cutting-edge team of internet marketing experts, EverEffect knows how to create ads that convert. We are committed to client success and helping you achieve your goals through quality, PPC data-driven ads. 

Let’s chat about your customized paid search strategy today! Call 888.506.2183 or send us a message.