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Why Your Google Business Profile Might Be More Important Than Your Website
Your Google Business Profile (GBP) is probably doing more work than your website, and it might even be your most important digital asset.
Think about this: when someone searches for something like “HVAC repair near me” or “personal injury lawyer in [your city],” they don’t always visit a website. Instead, they often stop at the Google search results, right where your Google Business Profile shows up.
In fact, more than 60% of local searchers never click through to a website. They call, get directions, or read reviews right from the search results. That’s why we say your Google Business Profile is now your new homepage.
Here’s what really matters if you want to show up in Google’s Local 3-Pack (those top three listings you see under the map):
- Make sure your business category is accurate
- If your business name includes keywords naturally, that helps
- How close your business is to the person searching matters
- You need a steady stream of good reviews
- And your profile should be 100% filled out — hours, services, photos, and more
How important are mobile phones these days? Most customers are tapping to call, read your reviews, and look at your photos before they ever think of visiting your website. One-click, and they’re calling you. So, if your GBP isn’t set up right, you’re missing real opportunities.
Here’s a stat you’ll love (or hate, depending on where your reviews stand). 71% of people say that positive Google reviews make them more likely to use a business. That’s huge. So don’t be shy, ask your happy customers to leave reviews.
5 reasons Why Your Google Business Profile Deserves Attention
- First impressions happen on Google
- Mobile users take action fast
- Great reviews earn trust immediately
- You can customize it just like a website
- If it’s out of date, you won’t show up at all
The idea is simple, when someone finds you on Google, everything they need, reviews, directions, phone number, hours, should be right there and easy to act on.
DON’T IGNORE YOUR GOOGLE BUSINESS PROFILE
If you’re putting all your energy into your website but ignoring your Google Business Profile, you’re missing out. Start treating your profile like your storefront, polish it, update it, and make it as welcoming as possible.