Online Strategies

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Digital Marketing Tactics for Insurance Agencies To Out-think Corporate Goliaths

2 Nov 2022

Obviously, the Internet has changed the insurance industry as a whole. Let’s not forget that COVID-19 has only added to consumer reliance on Internet research and [...]

The Pillars of a Digital Marketing Strategy (Why Multi-Channel Marketing Wins the Game!)

18 May 2022

Multi-channel marketing is a method of marketing that utilizes a combination of direct and indirect promotional and communication channels to interact with [...]

Digital Marketing Planning for Sports Physical Therapy Clinics

9 Nov 2020

A digital marketing plan is a report that outlines your marketing strategy for the coming year, quarter or month. You create a marketing plan because, as a business [...]

The 4-Legged Barstool of Online Buying

11 Sep 2019

What makes people finally take the leap and buy something? In today’s tech-fueled marketplace, there are four powerful factors that influence consumers and encourage [...]

PPC Disaster Preparedness

23 Jun 2011

There’s been a lot of talk lately about The End Of The World. Just check out a few Google search results on the topic. I blame Harold Camping, and his May 2011 [...]

Video SEO Tips & Best Practices for Video Search Engine Optimization

17 Jun 2011

Utilizing videos online to increase conversation rates, traffic and interest in goods or services is becoming more common practice today. But if you don’t believe [...]

XML Sitemaps – Answers to the Questions that Matter

3 Jun 2011

XML Sitemaps have been around quite a while now and are becoming a more main stream recommendation from SEOs and Webmasters. In fact much of the information on XML [...]

URL Tagging Strategy Implementation

6 May 2011

In my first post, Web Analytics Strategy Part 1, I talked about why it’s so important to perform URL tagging when implementing a web analytics strategy. In [...]

Google AdWords Policy: Online Pharmacy

5 May 2011

As part of our efforts to help folks understand a little bit more about AdWords Policy and how to plan for changes, troubleshoot policy issues, and understand some [...]

PPC Account Management – Don't Cooking with Ron Ponpeil

3 May 2011

Pay Per Click Account Management isn’t like the cooking infomercial with Ron Ponpeil. His Ronco Showtime Rotisserie’s selling point may be that you can “Set [...]