Online Strategies

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The 4-Legged Barstool of Online Buying

11 Sep 2019

What makes people finally take the leap and buy something? In today’s tech-fueled marketplace, there are four powerful factors that influence consumers and encourage [...]

Marketing Tech Blog – Top Online Marketing Resource

30 Aug 2011

The Marketing Technology Blog was founded by Douglas Karr of DK New Media, LLC in 2006. It’s mission is to expose Marketers to information that can help them [...]

Journey to PPC Conversion Optimization

27 Aug 2011

Much like Brendan Fraser in Journey to the Center of the Earth (btw thumbs down), you may find yourself struggling to survive in this seemingly strange world of [...]

PPC Disaster Preparedness

23 Jun 2011

There’s been a lot of talk lately about The End Of The World. Just check out a few Google search results on the topic. I blame Harold Camping, and his May 2011 [...]

Video SEO Tips & Best Practices for Video Search Engine Optimization

17 Jun 2011

Utilizing videos online to increase conversation rates, traffic and interest in goods or services is becoming more common practice today. But if you don’t believe [...]

XML Sitemaps – Answers to the Questions that Matter

3 Jun 2011

XML Sitemaps have been around quite a while now and are becoming a more main stream recommendation from SEOs and Webmasters. In fact much of the information on XML [...]

URL Tagging Strategy Implementation

6 May 2011

In my first post, Web Analytics Strategy Part 1, I talked about why it’s so important to perform URL tagging when implementing a web analytics strategy. In [...]

Google AdWords Policy: Online Pharmacy

5 May 2011

As part of our efforts to help folks understand a little bit more about AdWords Policy and how to plan for changes, troubleshoot policy issues, and understand some [...]

PPC Account Management – Don't Cooking with Ron Ponpeil

3 May 2011

Pay Per Click Account Management isn’t like the cooking infomercial with Ron Ponpeil. His Ronco Showtime Rotisserie’s selling point may be that you can “Set [...]

Web Analytics Strategy Part 1: Understanding the Importance of URL Tagging

29 Apr 2011

First let me tell you that any tools or analytic packages needed to implement this strategy are completely free and the only capital you will have to invest is time. [...]