Pay Per Click Account Management Archives

Journey to PPC Conversion Optimization

27 Aug 2011

Much like Brendan Fraser in Journey to the Center of the Earth (btw thumbs down), you may find yourself struggling to survive in this seemingly strange world of [...]

PPC Disaster Preparedness

23 Jun 2011

There’s been a lot of talk lately about The End Of The World. Just check out a few Google search results on the topic. I blame Harold Camping, and his May 2011 [...]

Information Harvesting Policy Change: Think You're Immune? Think Again

9 Jun 2011

I hadn’t intended to post about AdWords Policy again today. Nope, my full intention was to move along to a different topic entirely. This was before I’d done my due [...]

Tips For Boosting Your Quality Scores

31 May 2011

It can be difficult to rank on the Keywords you want to bid on, especially if competition is high. It becomes very important to the success of your Keywords and [...]

Quality Scores – What It Is, How It Works & Why It's Important

11 May 2011

For those new to PPC or thinking about starting a PPC campaign, you may be asking yourself “what is this Quality Score everyone keeps talking about?”. [...]

PPC Account Management – Don't Cooking with Ron Ponpeil

3 May 2011

Pay Per Click Account Management isn’t like the cooking infomercial with Ron Ponpeil. His Ronco Showtime Rotisserie’s selling point may be that you can “Set [...]

PPC Account Management: The 7 Deadly Sins – Sin #3 – Gluttony

1 May 2011

“The greatest wastes are unused talents and untried ideas.” — Anonymous In reality, commit a PPC Management sin and it leads to waste (gluttony). For proof, [...]

AdWords Trademark Policy: Unraveling the Complexities

27 Apr 2011

It seems like just about everything is trademarked these days, doesn’t it? From the obvious big brands such as ‘Sony,’ to seemingly random common words such as [...]

Display Network Best Practices

26 Apr 2011

The Display Network can be somewhat confusing and a little scary when debating whether or not to turn it on. Below are some tips to ease the confusion and help you [...]

Of Toilets & Text Ads: Effectively Planning For PPC Policy Issues

21 Apr 2011

Well, it looks like spring might finally be here. And if you’re anything like me, along with the warmer weather comes lots and lots of house work: spring cleaning; [...]