EverEffect Blog - What are we thinking?

Google Display Network: Improved or More Confusing Than Ever?

17 Oct 2012

In recent months, Google has continuously released new features which can be utilized to optimize our Display Campaigns. In the past, the Display Network has proven [...]

Starting the Client – Consultant Relationship

26 Sep 2012

If you have just begun the process of searching for the right Search Engine Optimization (SEO) consulting firm to improve your website success, then you know the [...]

Increasing PPC Traffic Should Not Be A Goal (Alone)

28 Feb 2012

You can see the headlines everywhere, screaming across the internet: “How To Get More Hits! Increase Traffic Instantly! Guaranteed Visitor Increase!” [...]

PPC Disaster Preparedness

23 Jun 2011

There’s been a lot of talk lately about The End Of The World. Just check out a few Google search results on the topic. I blame Harold Camping, and his May 2011 [...]

Video SEO Tips & Best Practices for Video Search Engine Optimization

17 Jun 2011

Utilizing videos online to increase conversation rates, traffic and interest in goods or services is becoming more common practice today. But if you don’t believe [...]

How Coupon Codes Killed My Memorial Day Shopping Experience

10 Jun 2011

I absolutely dislike shopping in retail stores & malls; they are crowded, it’s hard to locate what you’re looking for, you’re never sure if you’re getting [...]

Information Harvesting Policy Change: Think You're Immune? Think Again

9 Jun 2011

I hadn’t intended to post about AdWords Policy again today. Nope, my full intention was to move along to a different topic entirely. This was before I’d done my due [...]

XML Sitemaps – Answers to the Questions that Matter

3 Jun 2011

XML Sitemaps have been around quite a while now and are becoming a more main stream recommendation from SEOs and Webmasters. In fact much of the information on XML [...]

AdWords Landing Page Quality Issues: Tips For The Newbies

2 Jun 2011

With all of the AdWords policy talk lately—see recent entries on policy troubleshooting, issue prevention, trademark policy, and online pharmacy policy—it wouldn’t [...]

URL Tagging Strategy Implementation

6 May 2011

In my first post, Web Analytics Strategy Part 1, I talked about why it’s so important to perform URL tagging when implementing a web analytics strategy. In [...]