Blog
Creating Successful, Collaborative Remote Teams the Avengers Way
12 Jul 2016
Forget a list of tools. I want to talk about The Avengers. As the number of people working as part of remote and virtual teams has increased, so have debates on the [...]
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3 Steps for Improved PPC Performance
28 Jun 2016
Extraordinary PPC Account Management is as Easy as 1-2-3 I began working with EverEffect in March, 2015; first as an Intern, then as a Part-time Employee and now [...]
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Delight Your Audience with Smarter Website Design [Infographic]
14 Jun 2016
Is your website bringing in business or turning it away? Launching a website isn’t the end of the marketing process, it’s the beginning. To hone your message, we put [...]
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Content Editing – What Would Your Grandmother Think?
7 Jun 2016
We really shouldn’t have to make this inquiry, but in a world of “self-publishing” through Tweets, Facebook posts, blogs, and more – is it really important to [...]
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Why Paid Social is Like Hiring a Nanny
31 May 2016
(a.k.a. How to Keep Your Sanity & Your Wallet in Tact) Either you’ve been there yourself or you’ve looked on with jaw-dropped terror: A disheveled mama is at the [...]
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Inexpensive Video Is Not Boring; Expensive Doesn't Necessarily Mean Effective
24 May 2016
When recently challenged with the task of writing about “me,” I had to do a little soul searching. While it’s easy to share facts or a timeline of [...]
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PPC Strategy – Using Location Exclusions & Negative Keywords
17 May 2016
Stop wasting my clients’ money. You’re probably asking yourself how you’re wasting my clients’ money. After all, it’s not your responsibility to make sure that [...]
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Look At Social Media Data Using True Social Metrics
10 May 2016
Social media continues to be a growing force in the world of search marketing. In fact, a recent study by Searchmetrics explored the correlation between social [...]
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Facebook's Organic Reach Ending For Brands – Now What?
30 Jun 2014
Have you noticed the steady decline in the reach of your brand’s Facebook posts? Are your posts not showing up in your followers’ News Feeds? Frustrated [...]
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Content Quality vs Quantity: Offer Valuable Information in the Age of Microblogging
20 Jun 2014
No matter what type of enterprise you represent, we assume you’ve noticed how the market is inundated with an overwhelming amount of all things alike. Every blog [...]
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