Blog
Why Paid Social is Like Hiring a Nanny
31 May 2016
(a.k.a. How to Keep Your Sanity & Your Wallet in Tact) Either you’ve been there yourself or you’ve looked on with jaw-dropped terror: A disheveled mama is at the [...]
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Inexpensive Video Is Not Boring; Expensive Doesn't Necessarily Mean Effective
24 May 2016
When recently challenged with the task of writing about “me,” I had to do a little soul searching. While it’s easy to share facts or a timeline of [...]
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PPC Strategy – Using Location Exclusions & Negative Keywords
17 May 2016
Stop wasting my clients’ money. You’re probably asking yourself how you’re wasting my clients’ money. After all, it’s not your responsibility to make sure that [...]
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Look At Social Media Data Using True Social Metrics
10 May 2016
Social media continues to be a growing force in the world of search marketing. In fact, a recent study by Searchmetrics explored the correlation between social [...]
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Facebook's Organic Reach Ending For Brands – Now What?
30 Jun 2014
Have you noticed the steady decline in the reach of your brand’s Facebook posts? Are your posts not showing up in your followers’ News Feeds? Frustrated [...]
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Content Quality vs Quantity: Offer Valuable Information in the Age of Microblogging
20 Jun 2014
No matter what type of enterprise you represent, we assume you’ve noticed how the market is inundated with an overwhelming amount of all things alike. Every blog [...]
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Has Your YouTube Channel Subscriber Count Changed?
17 Jun 2014
YouTube announced on their blog that on June 16 they would be adjusting your channel subscriber count to remove suspended accounts. Active viewer numbers should not [...]
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Get a Piece of the (Pumpkin?) Pie – Talking Turkey About Social Media
19 Nov 2012
Over 60% of American adults are now using either Facebook or Twitter, according to a Pew Research report, and Experian Hitwise shows that Facebook alone had over 1.6 [...]
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Google Display Network: Improved or More Confusing Than Ever?
17 Oct 2012
In recent months, Google has continuously released new features which can be utilized to optimize our Display Campaigns. In the past, the Display Network has proven [...]
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Starting the Client – Consultant Relationship
26 Sep 2012
If you have just begun the process of searching for the right Search Engine Optimization (SEO) consulting firm to improve your website success, then you know the [...]
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