EverEffect Blog - What are we thinking?

Google Display Network: Improved or More Confusing Than Ever?

17 Oct 2012

In recent months, Google has continuously released new features which can be utilized to optimize our Display Campaigns. In the past, the Display Network has proven [...]

Starting the Client – Consultant Relationship

26 Sep 2012

If you have just begun the process of searching for the right Search Engine Optimization (SEO) consulting firm to improve your website success, then you know the [...]

Sharing Outcomes is Key to Search Marketing Success

4 Sep 2012

They’ve done studies, you know. 60% of the time, it works every time. Even Ron Burgundy understands that doesn’t make sense. This is the feeling that we [...]

Increasing PPC Traffic Should Not Be A Goal (Alone)

28 Feb 2012

You can see the headlines everywhere, screaming across the internet: “How To Get More Hits! Increase Traffic Instantly! Guaranteed Visitor Increase!” [...]

Marketing Tech Blog – Top Online Marketing Resource

30 Aug 2011

The Marketing Technology Blog was founded by Douglas Karr of DK New Media, LLC in 2006. It’s mission is to expose Marketers to information that can help them [...]

Journey to PPC Conversion Optimization

27 Aug 2011

Much like Brendan Fraser in Journey to the Center of the Earth (btw thumbs down), you may find yourself struggling to survive in this seemingly strange world of [...]

PPC Disaster Preparedness

23 Jun 2011

There’s been a lot of talk lately about The End Of The World. Just check out a few Google search results on the topic. I blame Harold Camping, and his May 2011 [...]

Video SEO Tips & Best Practices for Video Search Engine Optimization

17 Jun 2011

Utilizing videos online to increase conversation rates, traffic and interest in goods or services is becoming more common practice today. But if you don’t believe [...]

How Coupon Codes Killed My Memorial Day Shopping Experience

10 Jun 2011

I absolutely dislike shopping in retail stores & malls; they are crowded, it’s hard to locate what you’re looking for, you’re never sure if you’re getting [...]

Information Harvesting Policy Change: Think You're Immune? Think Again

9 Jun 2011

I hadn’t intended to post about AdWords Policy again today. Nope, my full intention was to move along to a different topic entirely. This was before I’d done my due [...]