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EverEffect EverEffect
  • Services
    • Digital Marketing
    • Website Design
    • Video Production
    • Measure Success
  • Work
  • Why EE
  • About
  • Blog
  • Contact
  • 888.506.2183

Blog

 
HomeBlogPage 13

Aesop on Marketing

2 Oct 2007
You probably don’t know this, but Aesop, apart from making his mark as a fabulist, was one of history’s first online marketing gurus. As proof, I offer the following [...]
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Mind Your P's

19 Sep 2007
By now, everyone on the planet is aware that a substantial price drop has rubbed some of the shine off of Apple’s iPhone. In my July 25 post, I wrote that if the [...]
Read more Mind Your P's

iCulpa is iBad

11 Sep 2007
Monday’s announcement by Apple® that it has sold its one millionth iPhone ™ is good news and bad news. The good news is that they sold their one [...]
Read more iCulpa is iBad

We Owe It to Each Other

31 Aug 2007
Now – more than ever – it’s time that interactive marketing firms band together to promote the entire industry. Our biggest challenge is not each other, but growing [...]
Read more We Owe It to Each Other

It's Fourth and Long for Big 10 Network

23 Aug 2007
The Big Ten Network is set to kick-off soon, but few fans will be able to receive it. Why? Because no major cable company wants to carry the freshman network, at [...]
Read more It's Fourth and Long for Big 10 Network

The Human Factor

16 Aug 2007
I recently attended an Interactive Marketing Blowout; a day-long series of seminars featuring some of the industry’s best and brightest as presenters / [...]
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The Lion and The Fox

8 Aug 2007
Once upon a time, there lived a hungry Lion who found it tough to acquire new customers (to eat). Possessed of an entrepreneurial spirit, he decided to advertise. [...]
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Sherlock Holmes: The Case for Web Analytics

2 Aug 2007
Virtually everyone has a website these days, but to many, how to maintain a healthy site that generates growing returns remains a mystery. Why? Let’s face it – [...]
Read more Sherlock Holmes: The Case for Web Analytics

Al Ries is Wrong, Part 2

25 Jul 2007
In my last post – on a dare to evaluate an Al Ries video – I launched into a rather lengthy rant about why the internet would lead to the eventual obsolescence of [...]
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Al Ries is Wrong, Part 1

17 Jul 2007
An industry peer recently insisted that I view an Al Ries video on the subject of Convergence (http://riesreport.com/index.php?video_id=16), and dared me to dispute [...]
Read more Al Ries is Wrong, Part 1
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