EverEffect Blog - What are we thinking?

Aesop on Marketing

2 Oct 2007

You probably don’t know this, but Aesop, apart from making his mark as a fabulist, was one of history’s first online marketing gurus. As proof, I offer the following [...]

Mind Your P's

19 Sep 2007

By now, everyone on the planet is aware that a substantial price drop has rubbed some of the shine off of Apple’s iPhone. In my July 25 post, I wrote that if the [...]

iCulpa is iBad

11 Sep 2007

Monday’s announcement by Apple® that it has sold its one millionth iPhone ™ is good news and bad news. The good news is that they sold their one [...]

We Owe It to Each Other

31 Aug 2007

Now – more than ever – it’s time that interactive marketing firms band together to promote the entire industry. Our biggest challenge is not each other, but growing [...]

It's Fourth and Long for Big 10 Network

23 Aug 2007

The Big Ten Network is set to kick-off soon, but few fans will be able to receive it. Why? Because no major cable company wants to carry the freshman network, at [...]

The Human Factor

16 Aug 2007

I recently attended an Interactive Marketing Blowout; a day-long series of seminars featuring some of the industry’s best and brightest as presenters / [...]

The Lion and The Fox

8 Aug 2007

Once upon a time, there lived a hungry Lion who found it tough to acquire new customers (to eat). Possessed of an entrepreneurial spirit, he decided to advertise. [...]

Sherlock Holmes: The Case for Web Analytics

2 Aug 2007

Virtually everyone has a website these days, but to many, how to maintain a healthy site that generates growing returns remains a mystery. Why? Let’s face it – [...]

Al Ries is Wrong, Part 2

25 Jul 2007

In my last post – on a dare to evaluate an Al Ries video – I launched into a rather lengthy rant about why the internet would lead to the eventual obsolescence of [...]

Al Ries is Wrong, Part 1

17 Jul 2007

An industry peer recently insisted that I view an Al Ries video on the subject of Convergence (http://riesreport.com/index.php?video_id=16), and dared me to dispute [...]