EverEffect Blog - What are we thinking?

We Owe It to Each Other

31 Aug 2007

Now – more than ever – it’s time that interactive marketing firms band together to promote the entire industry. Our biggest challenge is not each other, but growing [...]

It's Fourth and Long for Big 10 Network

23 Aug 2007

The Big Ten Network is set to kick-off soon, but few fans will be able to receive it. Why? Because no major cable company wants to carry the freshman network, at [...]

The Human Factor

16 Aug 2007

I recently attended an Interactive Marketing Blowout; a day-long series of seminars featuring some of the industry’s best and brightest as presenters / [...]

The Lion and The Fox

8 Aug 2007

Once upon a time, there lived a hungry Lion who found it tough to acquire new customers (to eat). Possessed of an entrepreneurial spirit, he decided to advertise. He [...]

Sherlock Holmes: The Case for Web Analytics

2 Aug 2007

Virtually everyone has a website these days, but to many, how to maintain a healthy site that generates growing returns remains a mystery. Why? Let’s face it – [...]

Al Ries is Wrong, Part 2

25 Jul 2007

In my last post – on a dare to evaluate an Al Ries video – I launched into a rather lengthy rant about why the internet would lead to the eventual obsolescence of [...]

Al Ries is Wrong, Part 1

17 Jul 2007

An industry peer recently insisted that I view an Al Ries video on the subject of Convergence (http://riesreport.com/index.php?video_id=16), and dared me to dispute [...]

A Click Too Far

9 Jul 2007

“We get (fill in the blank) visitors to our website every month, but our conversions are horrible.” When I hear this, my very first question is always, “When your [...]

The Battle of Perception

2 Jul 2007

Al Ries and Jack Trout once wrote that “Marketing is not a battle of products; it’s a battle of perceptions.” A client or prospect’s perception is your reality. [...]