The Lion and The Fox
8 Aug 2007
Once upon a time, there lived a hungry Lion who found it tough to acquire new customers (to eat). Possessed of an entrepreneurial spirit, he decided to advertise. He [...]
Read more The Lion and The Fox
Sherlock Holmes: The Case for Web Analytics
2 Aug 2007
Virtually everyone has a website these days, but to many, how to maintain a healthy site that generates growing returns remains a mystery. Why? Let’s face it – [...]
Read more Sherlock Holmes: The Case for Web Analytics
Al Ries is Wrong, Part 2
25 Jul 2007
In my last post – on a dare to evaluate an Al Ries video – I launched into a rather lengthy rant about why the internet would lead to the eventual obsolescence of [...]
Read more Al Ries is Wrong, Part 2
Al Ries is Wrong, Part 1
17 Jul 2007
An industry peer recently insisted that I view an Al Ries video on the subject of Convergence (http://riesreport.com/index.php?video_id=16), and dared me to dispute [...]
Read more Al Ries is Wrong, Part 1
A Click Too Far
9 Jul 2007
“We get (fill in the blank) visitors to our website every month, but our conversions are horrible.” When I hear this, my very first question is always, “When your [...]
Read more A Click Too Far
The Battle of Perception
2 Jul 2007
Al Ries and Jack Trout once wrote that “Marketing is not a battle of products; it’s a battle of perceptions.” A client or prospect’s perception is your reality. [...]
Read more The Battle of Perception