EverEffect Blog - What are we thinking?

Quality, Not Size, Matters

14 Nov 2007

At my company, EverEffect, we believe that the success of email marketing hinges on execution in two critical areas: The Quality of your List, the Quality of your [...]

A Site for Sore I

25 Oct 2007

“No, honey, the kids and I were thinking more about something with a salty breeze than the Bonneville Salt Flats.” My wife smiled, and sent me back to [...]

Fantasy Analytics (Part 2)

10 Oct 2007

Employers worry about the impact of Fantasy Football on their bottom lines. One estimate, published in The Baltimore Business Journal, places national productivity [...]

Fantasy Analytics (Part 1)

4 Oct 2007

Back in mid-August, The Indianapolis Business Journal ran a story about Fantasy Football Leagues and employer fears about their impact on productivity. Among the [...]

Aesop on Marketing

2 Oct 2007

You probably don’t know this, but Aesop, apart from making his mark as a fabulist, was one of history’s first online marketing gurus. As proof, I offer the following [...]

Mind Your P's

19 Sep 2007

By now, everyone on the planet is aware that a substantial price drop has rubbed some of the shine off of Apple’s iPhone. In my July 25 post, I wrote that if the [...]

iCulpa is iBad

11 Sep 2007

Monday’s announcement by Apple® that it has sold its one millionth iPhone ™ is good news and bad news. The good news is that they sold their one [...]

We Owe It to Each Other

31 Aug 2007

Now – more than ever – it’s time that interactive marketing firms band together to promote the entire industry. Our biggest challenge is not each other, but growing [...]

It's Fourth and Long for Big 10 Network

23 Aug 2007

The Big Ten Network is set to kick-off soon, but few fans will be able to receive it. Why? Because no major cable company wants to carry the freshman network, at [...]

The Human Factor

16 Aug 2007

I recently attended an Interactive Marketing Blowout; a day-long series of seminars featuring some of the industry’s best and brightest as presenters / [...]