An industry peer recently insisted that I view an Al Ries video on the subject of Convergence (http://riesreport.com/index.php?video_id=16), and dared me to dispute [...]
“We get (fill in the blank) visitors to our website every month, but our conversions are horrible.” When I hear this, my very first question is always, “When your [...]
Al Ries and Jack Trout once wrote that “Marketing is not a battle of products; it’s a battle of perceptions.” A client or prospect’s perception is your reality. [...]
