Blog
The Happy Company Rule Book
31 Jan 2017
My six-year-old looks at me today and says, “Mom, I know why the Christmas decorations are still up. It’s because you work too much.” #truth It is true that I am [...]
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Marketing Lessons from Spider Games
27 Dec 2016
When I wore a (much) younger man’s clothes, one of the jobs I took to keep a roof over my head was bartending at a Phoenix eatery. Every month, a gentleman would [...]
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Is Your Web Content Telling Your Story?
13 Dec 2016
Since the dawn of time, storytelling has been a part of the fabric of our society. From man’s earliest cave drawings to today’s graphic novels, we communicate [...]
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EverEffect Selected as Premier Google Partner
1 Dec 2016
Don’t take our word for it. Take Google’s. As a Premier Google Partner, EverEffect has exclusive access to Google expertise – given to only a select [...]
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Realize the Impending Impact of “Mobile-First”
29 Nov 2016
TA·BU·let Ra·sa – (ˈtäbyo͝olet ˈräsəˈ) noun A mind not yet affected by (tablet) experiences or impressions; an absence of preconceived ideas or predetermined goals; [...]
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New episode of The EverEffect Zone: “The Four-Legged Barstool”
1 Nov 2016
Spooky. [music up & under] Rod Serling-type voiceover begins… Use a key to unlock the door to imagination. Beyond it lies another dimension. A dimension of [...]
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Using Video to Energize Academic Curriculums
18 Oct 2016
Recently, the Northeast Wisconsin (NEW) Manufacturing Alliance along with local technology teachers and area businesses launched a new installment of the celebrated [...]
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Effective Keyword Selection & Management
20 Sep 2016
Do cats really like to cuddle? What does cat cuddling have to do with Pay Per Click? Only everything. Over the years, we’ve managed PPC Accounts containing well over [...]
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The Trust Fall of Partnering with a Digital Marketing Agency
6 Sep 2016
Do you remember the scene in the movie, Mean Girls where all the female students write apologies to the people they have hurt in their lives, read them aloud and [...]
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The Secret to Effective Facebook Ad Targeting
23 Aug 2016
“Great shot, kid! That was one in a million!” -Han Solo Let’s get real for a sec. “One in a million” shots are great for the movies; in fact, I bet many of your [...]
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