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EverEffect EverEffect
  • Services
    • Digital Marketing
    • Website Design
    • Video Production
    • Measure Success
  • Work
  • Why EE
  • About
  • Blog
  • Contact
  • 888.506.2183

Blog

 
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  • Marketing
  • Photography Services
  • SEO
  • Video Marketing

Does Website Video & YouTube Truly Help My Business & Brand?

25 May 2022
While video content marketing, such as YouTube videos, have been around for some time now, it has recently gained significant traction. Today’s generation of [...]
Read more Does Website Video & YouTube Truly Help My Business & Brand?
  • Content Strategy
  • Marketing
  • Online Strategies
  • Pay Per Click
pillars of digital marketing

The Pillars of a Digital Marketing Strategy (Why Multi-Channel Marketing Wins the Game!)

18 May 2022
Multi-channel marketing is a method of marketing that utilizes a combination of direct and indirect promotional and communication channels to interact with [...]
Read more The Pillars of a Digital Marketing Strategy (Why Multi-Channel Marketing Wins the Game!)
  • Agency-Client Relationship
  • Marketing
digital marketing agency pricing

4 Questions About Digital Marketing Agency Pricing

19 Mar 2022
Deciding how much to spend on digital marketing is a vital but overwhelming task that depends on your specific goals, marketing budgets, and timelines. It is [...]
Read more 4 Questions About Digital Marketing Agency Pricing
  • Agency-Client Relationship
  • Notable Projects
google partner oddity

Google Partner Oddity – Song Parody

10 Mar 2022
The EverEffect team is a little frustrated with the Google Partner Program. So, we decided to create another parody song to help us relieve some of the stress. With [...]
Read more Google Partner Oddity – Song Parody
  • Agency-Client Relationship
  • Business Strategies
digital agency questions

43 Questions to Ask a Prospective Digital Marketing Agency

27 Feb 2022
Partnering with a new digital marketing agency is a big decision, regardless of why you’re making the switch. Companies often choose a new marketing agency when they [...]
Read more 43 Questions to Ask a Prospective Digital Marketing Agency
  • Pay Per Click
  • SEM
ppc keyword matching

Google Ads and the PPC Keyword Match Game

28 Apr 2021
Years ago, I used to watch The Match Game, a game show featuring contestants trying to match answers given by celebrity panelists to fill-in-the-blank questions with [...]
Read more Google Ads and the PPC Keyword Match Game
  • Agency-Client Relationship
  • Pay Per Click
who owns your ppc data

Do You Know Who Owns Your PPC Account Data?

19 Apr 2021
By mine we of course mean data mine.  PPC success depends on the capturing, measurement, and analysis of data.  We use data to discover actionable [...]
Read more Do You Know Who Owns Your PPC Account Data?
  • Notable Projects
  • Pay Per Click
the automation song

The Automation Song – Song Parody

2 Apr 2021
With apologies to John Mellen-Cougar-Camp … The Automation Song Hey, they like to improve their competitive positionThey say, “we don’t need [...]
Read more The Automation Song – Song Parody
  • Marketing
  • SEO
avoid marketing scams

Avoid These Digital Marketing Scams

1 Apr 2021
As a growing business, you have a lot on your plate. You’re taking care of internal business processes, such as payroll, client communications, and team management, [...]
Read more Avoid These Digital Marketing Scams
  • Business Strategies
  • SEO
seo in 2021 and beyond

SEO in 2021 and Beyond

14 Jan 2021
We’ve all heard about the necessity of having an SEO (Search Engine Optimization) strategy, regardless of what industry we find ourselves in. But does SEO really [...]
Read more SEO in 2021 and Beyond
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