Unique Visitor Statistics are NOT an SEO KPI for Most Businesses
22 Apr 2011
To call the EverEffect Web Analytic team data geeks would be a lie, we are super geeks. We spend the majority of our day looking at some of the most granular data [...]
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Of Toilets & Text Ads: Effectively Planning For PPC Policy Issues
21 Apr 2011
Well, it looks like spring might finally be here. And if you’re anything like me, along with the warmer weather comes lots and lots of house work: spring cleaning; [...]
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PPC Keyword Research: Uncovering Those Hidden Gems -Part 2
19 Apr 2011
If you have taken the necessary step 1, understanding your audience, and understand how they are looking for you and why. Then, you are ready to start taking the [...]
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PPC Account Management: The 7 Deadly Sins – Sin #2 – Envy
17 Apr 2011
“There is no shame in being poor … only in dressing poorly.” — George Hamilton as Zorro, The Gay Blade PPC Envy – a term first coined by Sigmund Freud in 1899 [...]
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Using Google Webmaster Tools for SEO Guidance
15 Apr 2011
Despite the name, “Google Webmaster Tools” is quite useful for search engine companies and business owners because it provides an inside look at how Google views [...]
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The AdWords Policy Change Log: Follow Those Rules!
14 Apr 2011
When you were little, were you that kid that got called out all the time by the teacher for talking in class, or maybe yelled at for breaking yet another classroom [...]
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PPC Keyword Research: Uncovering Those Hidden Gems – Part 1
12 Apr 2011
We’ve all heard the term Keyword Research when it comes to PPC Account Management, and we all know what it means, but what about how to perform it? Keyword Research [...]
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PPC Account Management: The 7 Deadly Sins – Sin #1 – Lust
11 Apr 2011
All marketers lust after affordable leads or profitable sales. Nothing wrong with that! We all know the meaning of lust in the traditional sense. Its origins are [...]
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On-Site SEO Tip – Title Tag Optimization
6 Apr 2011
Lately we have been analyzing several new prospects for On-Site SEO. To our surprise, most are not practicing good SEO Title Tag Optimization tactics. It seems [...]
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Tips for Creating Well Optimized & Performing Text Ads
5 Apr 2011
Be straight to the point Ads that are more fact-based with a good sales pitch tend to have better performance than ads that are just simply trying to be clever [...]
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