Enhanced CPC Bidding: Is It Really Enhanced?
22 Mar 2011
One size does not fit all anymore than one bidding strategy works for all campaigns. This is certainly true when it comes to the Enhanced CPC bidding option offered [...]
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Great PPC Management is Not for the Birds
21 Mar 2011
What did Alexander the Great have in common with Rameses II (The Great)? Both were Egyptian Pharaohs. And what does Alexander the Great have to do with PPC [...]
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Great Landing Pages Utilize These Five Tactics
18 Mar 2011
Great landing pages are artfully crafted to deliver results. All too often simple mistakes lead to wasted opportunities and money. I hope the tactics listed below [...]
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Google's Display Network: Hide & Seek and The Games We Play
17 Mar 2011
Unless you’ve been woefully out of touch, if you’re in the PPC Management game you probably know all about the Google Display Network (formerly known as the Content [...]
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PPC Services: Managing Expectations
16 Mar 2011
It is critical that you have realistic expectations before jumping feet-first into Pay Per Click (PPC). You should not use PPC if – You believe that PPC should [...]
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PPC Keywords: How to Find, Select & Organize Them!
15 Mar 2011
When it comes to PPC Management, having a properly structured and well optimized Campaign is the difference between meeting your ROI goals or exceeding them or, [...]
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On-Site SEO Tip: Using Keywords in URLs
14 Mar 2011
The EverEffect Search Engine Optimization Approach is holistic when it comes to On-Site SEO. This means it’s our job to optimize your entire website for SEO. [...]
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Rockin Content Equals More Conversions
9 Mar 2011
Latest blog post on our partner site, The Marketing Technology Blog –> Content, Conversions & Rock Operas The Who transformed Rock & Roll with Tommy [...]
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Keyword Research and Selection: How to Perform it like a PRO
1 Mar 2011
You have likely heard some of the following statements: Content is King. On-page SEO is Important. You need Linking Building. Arguably, none of those statements [...]
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Web Analytics Tips: Unleash the Power of Internal Site Search Tracking
22 Feb 2011
As a Web Analytics company who continually performs detailed analytic audits, EverEffect has pretty much seen it all. The problems we commonly run into that stop us [...]
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