Blog
Creating Successful, Collaborative Remote Teams the Avengers Way
12 Jul 2016
Forget a list of tools. I want to talk about The Avengers. As the number of people working as part of remote and virtual teams has increased, so have debates on the [...]
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3 Steps for Improved PPC Performance
28 Jun 2016
Extraordinary PPC Account Management is as Easy as 1-2-3 I began working with EverEffect in March, 2015; first as an Intern, then as a Part-time Employee and now [...]
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Delight Your Audience with Smarter Website Design [Infographic]
14 Jun 2016
Is your website bringing in business or turning it away? Launching a website isn’t the end of the marketing process, it’s the beginning. To hone your message, we put [...]
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Content Editing – What Would Your Grandmother Think?
7 Jun 2016
We really shouldn’t have to make this inquiry, but in a world of “self-publishing” through Tweets, Facebook posts, blogs, and more – is it really important to [...]
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Why Paid Social is Like Hiring a Nanny
31 May 2016
(a.k.a. How to Keep Your Sanity & Your Wallet in Tact) Either you’ve been there yourself or you’ve looked on with jaw-dropped terror: A disheveled mama is at the [...]
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Inexpensive Video Is Not Boring; Expensive Doesn't Necessarily Mean Effective
24 May 2016
When recently challenged with the task of writing about “me,” I had to do a little soul searching. While it’s easy to share facts or a timeline of [...]
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PPC Strategy – Using Location Exclusions & Negative Keywords
17 May 2016
Stop wasting my clients’ money. You’re probably asking yourself how you’re wasting my clients’ money. After all, it’s not your responsibility to make sure that [...]
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Look At Social Media Data Using True Social Metrics
10 May 2016
Social media continues to be a growing force in the world of search marketing. In fact, a recent study by Searchmetrics explored the correlation between social [...]
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Personal Injury Websites Shouldn’t Remind Visitors of the Good Ol’ Days
3 May 2016
Remember When… I got to thinking about us internet users of long ago. We were a trusting, good-natured bunch, weren’t we? Heck, show us the first result-related to a [...]
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Best Client Ever – Classic Auto Insurance Agency, Inc.
19 Apr 2016
Classic Auto Partners with EverEffect and Boosts Annual Quotes by Almost 50% … “I think this is the beginning of a beautiful friendship.” Indianapolis, [...]
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