27 Feb 2022
Partnering with a new digital marketing agency is a big decision, regardless of why you’re making the switch. Companies often choose a new marketing agency when they [...]Read more 43 Questions to Ask a Prospective Digital Marketing Agency
28 Apr 2021
Years ago, I used to watch The Match Game, a game show featuring contestants trying to match answers given by celebrity panelists to fill-in-the-blank questions with [...]Read more Google Ads and the PPC Keyword Match Game
19 Apr 2021
By mine we of course mean data mine. PPC success depends on the capturing, measurement, and analysis of data. We use data to discover actionable [...]Read more Do You Know Who Owns Your PPC Account Data?
16 Nov 2020
It’s a Game of David Vs. Goliath(s) How do you compete with the corporate goliaths? State Farm, Geico, Farmers, Progressive, Allstate; these guys all have a [...]Read more Digital Marketing to Attract New Policyholders for Specialty Insurance Agencies
9 Nov 2020
A digital marketing plan is a report that outlines your marketing strategy for the coming year, quarter or month. You create a marketing plan because, as a business [...]Read more Digital Marketing Planning for Sports Physical Therapy Clinics
23 Mar 2020
As digital marketers, we sometimes think of search as a science, video as an art and never the twain shall meet. Video is a powerful medium for our clients because [...]Read more How to Create Great Performance Video for YouTube
17 Mar 2020
When consumer attention is earned, not forced – you will see a positive effect on your creative digital marketing strategy? Chances are, you’ve watched a little [...]Read more How Earned Attention Influences Your Paid YouTube Ad Strategy?