EverEffect Blog - What are we thinking?

43 Questions to Ask a Prospective Digital Marketing Agency

27 Feb 2022

Partnering with a new digital marketing agency is a big decision, regardless of why you’re making the switch. Companies often choose a new marketing agency when they [...]

Google Ads and the PPC Keyword Match Game

28 Apr 2021

Years ago, I used to watch The Match Game, a game show featuring contestants trying to match answers given by celebrity panelists to fill-in-the-blank questions with [...]

Do You Know Who Owns Your PPC Account Data?

19 Apr 2021

By mine we of course mean data mine. PPC success depends on the capturing, measurement, and analysis of data. We use data to discover actionable [...]

The Automation Song – Song Parody

2 Apr 2021

With apologies to John Mellen-Cougar-Camp … The Automation Song Hey, they like to improve their competitive positionThey say, “we don’t need [...]

Avoid These Digital Marketing Scams

1 Apr 2021

As a growing business, you have a lot on your plate. You’re taking care of internal business processes, such as payroll, client communications, and team management, [...]

SEO in 2021 and Beyond

14 Jan 2021

We’ve all heard about the necessity of having an SEO (Search Engine Optimization) strategy, regardless of what industry we find ourselves in. But does SEO really [...]

Digital Marketing to Attract New Policyholders for Specialty Insurance Agencies

16 Nov 2020

It’s a Game of David Vs. Goliath(s) How do you compete with the corporate goliaths? State Farm, Geico, Farmers, Progressive, Allstate; these guys all have a [...]

Digital Marketing Planning for Sports Physical Therapy Clinics

9 Nov 2020

A digital marketing plan is a report that outlines your marketing strategy for the coming year, quarter or month. You create a marketing plan because, as a business [...]

How to Create Great Performance Video for YouTube

23 Mar 2020

As digital marketers, we sometimes think of search as a science, video as an art and never the twain shall meet. Video is a powerful medium for our clients because [...]

How Earned Attention Influences Your Paid YouTube Ad Strategy?

17 Mar 2020

When consumer attention is earned, not forced – you will see a positive effect on your creative digital marketing strategy? Chances are, you’ve watched a little [...]