43 Questions to Ask a Prospective Digital Marketing Agency
27 Feb 2022
Partnering with a new digital marketing agency is a big decision, regardless of why you’re making the switch. Companies often choose a new marketing agency when they [...]
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Google Ads and the PPC Keyword Match Game
28 Apr 2021
Years ago, I used to watch The Match Game, a game show featuring contestants trying to match answers given by celebrity panelists to fill-in-the-blank questions with [...]
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Do You Know Who Owns Your PPC Account Data?
19 Apr 2021
By mine we of course mean data mine. PPC success depends on the capturing, measurement, and analysis of data. We use data to discover actionable [...]
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The Automation Song – Song Parody
2 Apr 2021
With apologies to John Mellen-Cougar-Camp … The Automation Song Hey, they like to improve their competitive positionThey say, “we don’t need [...]
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Avoid These Digital Marketing Scams
1 Apr 2021
As a growing business, you have a lot on your plate. You’re taking care of internal business processes, such as payroll, client communications, and team management, [...]
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SEO in 2021 and Beyond
14 Jan 2021
We’ve all heard about the necessity of having an SEO (Search Engine Optimization) strategy, regardless of what industry we find ourselves in. But does SEO really [...]
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Digital Marketing to Attract New Policyholders for Specialty Insurance Agencies
16 Nov 2020
It’s a Game of David Vs. Goliath(s) How do you compete with the corporate goliaths? State Farm, Geico, Farmers, Progressive, Allstate; these guys all have a [...]
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Digital Marketing Planning for Sports Physical Therapy Clinics
9 Nov 2020
A digital marketing plan is a report that outlines your marketing strategy for the coming year, quarter or month. You create a marketing plan because, as a business [...]
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How to Create Great Performance Video for YouTube
23 Mar 2020
As digital marketers, we sometimes think of search as a science, video as an art and never the twain shall meet. Video is a powerful medium for our clients because [...]
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How Earned Attention Influences Your Paid YouTube Ad Strategy?
17 Mar 2020
When consumer attention is earned, not forced – you will see a positive effect on your creative digital marketing strategy? Chances are, you’ve watched a little [...]
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