EverEffect is a Google Partner

EverEffect is a Google Partner

Google Partner status is based upon our client retention and our performance vs. peers across all key performance indicators.

EverEffect can increase your return on ad spend (ROAS) while decreasing your costs

Certifications include:

  • Search Marketing
  • Mobile Advertising
  • Video Advertising
  • Display Advertising
  • Shopping Ads
  • Google Analytics
Search Marketing
Mobile Advertising
Display Advertising
Shopping Ads
Google Analytics
Video Advertising

Google Guaranteed

Google Screened

What We're Thinking

 

What Type of Digital Marketing is Most Important for My Business?

With the majority of consumers today spending so much of their time on the internet, brands need to use various types of digital marketing to reach their audience. [...]
Read moreWhat Type of Digital Marketing is Most Important for My Business?

Does Website Video & YouTube Truly Help My Business & Brand?

While video content marketing, such as YouTube videos, have been around for some time now, it has recently gained significant traction. Today’s generation of [...]
Read moreDoes Website Video & YouTube Truly Help My Business & Brand?

The Pillars of a Digital Marketing Strategy (Why Multi-Channel Marketing Wins the Game!)

Multi-channel marketing is a method of marketing that utilizes a combination of direct and indirect promotional and communication channels to interact with [...]
Read moreThe Pillars of a Digital Marketing Strategy (Why Multi-Channel Marketing Wins the Game!)

4 Questions About Digital Marketing Agency Pricing

Deciding how much to spend on digital marketing is a vital but overwhelming task that depends on your specific goals, marketing budgets, and timelines. It is [...]
Read more4 Questions About Digital Marketing Agency Pricing

Google Partner Oddity – Song Parody

The EverEffect team is a little frustrated with the Google Partner Program. So, we decided to create another parody song to help us relieve some of the stress. With [...]
Read moreGoogle Partner Oddity – Song Parody

43 Questions to Ask a Prospective Digital Marketing Agency

Partnering with a new digital marketing agency is a big decision, regardless of why you’re making the switch. Companies often choose a new marketing agency when they [...]
Read more43 Questions to Ask a Prospective Digital Marketing Agency

Google Ads and the PPC Keyword Match Game

Years ago, I used to watch The Match Game, a game show featuring contestants trying to match answers given by celebrity panelists to fill-in-the-blank questions with [...]
Read moreGoogle Ads and the PPC Keyword Match Game

Do You Know Who Owns Your PPC Account Data?

By mine we of course mean data mine.  PPC success depends on the capturing, measurement, and analysis of data.  We use data to discover actionable [...]
Read moreDo You Know Who Owns Your PPC Account Data?

The Automation Song – Song Parody

With apologies to John Mellen-Cougar-Camp … The Automation Song Hey, they like to improve their competitive positionThey say, “we don’t need [...]
Read moreThe Automation Song – Song Parody

Avoid These Digital Marketing Scams

As a growing business, you have a lot on your plate. You’re taking care of internal business processes, such as payroll, client communications, and team management, [...]
Read moreAvoid These Digital Marketing Scams

SEO in 2021 and Beyond

We’ve all heard about the necessity of having an SEO (Search Engine Optimization) strategy, regardless of what industry we find ourselves in. But does SEO really [...]
Read moreSEO in 2021 and Beyond

Digital Marketing to Attract New Policyholders for Specialty Insurance Agencies

It’s a Game of David Vs. Goliath(s) How do you compete with the corporate goliaths? State Farm, Geico, Farmers, Progressive, Allstate; these guys all have a [...]
Read moreDigital Marketing to Attract New Policyholders for Specialty Insurance Agencies

Digital Marketing Planning for Sports Physical Therapy Clinics

A digital marketing plan is a report that outlines your marketing strategy for the coming year, quarter or month. You create a marketing plan because, as a business [...]
Read moreDigital Marketing Planning for Sports Physical Therapy Clinics

How to Create Great Performance Video for YouTube

As digital marketers, we sometimes think of search as a science, video as an art and never the twain shall meet. Video is a powerful medium for our clients because [...]
Read moreHow to Create Great Performance Video for YouTube

How Earned Attention Influences Your Paid YouTube Ad Strategy?

When consumer attention is earned, not forced – you will see a positive effect on your creative digital marketing strategy? Chances are, you’ve watched a little [...]
Read moreHow Earned Attention Influences Your Paid YouTube Ad Strategy?