Inexpensive Video Is Not Boring; Expensive Doesn't Necessarily Mean Effective

When recently challenged with the task of writing about “me,” I had to do a little soul searching. While it’s easy to share facts or a timeline of my history and experience, I was searching for something more meaningful.
The more I looked, the more confused I seemed to get. Then it hit me! Many businesses have the same problem expressing things about themselves. While being great at what they do, they often find it hard to explain what sets them apart from others. So how do I cleverly slide in the idea of harnessing the power of video content to compliment your online presence? Oops, I just did.

Two things come to mind when new clients want to approach adding video content.

1. How much does it cost?
2. Does it work?
As with any investment, there are no blank checks when it comes to creating your video. I want to be very clear with this next statement. Inexpensive doesn’t have to mean boring or of poor quality; expensive doesn’t necessarily mean good or effective.
Yes, of course it works! If it didn’t, I wouldn’t have the success I’ve had with repeat business and referrals, YouTube would be irrelevant and you wouldn’t be using your smartphone as a video camera.
So how much does it cost? Well, over my 16+ year career I have personally written, directed, shot and edited videos ranging from $350 to $45,000. In each client’s opinion, those videos were affordable, i.e. cost is a relative term.

Speaking of dollars, let me show you an example…

Try this quick test to show the power of video versus written words:
1. How does the idea of a “dancing storm trooper” make you feel?
2. Now, how does this video of a “dancing storm trooper” make you feel?

Now ask yourself these questions:

1. How much did each of these descriptive efforts cost?
2. Were both of these examples effective? The description of a dancing storm trooper; did it get the point across?
What about the gyrating storm trooper? It was both visually interesting and engaging. It evoked a physical and emotional response from me. I laughed; it made me happy. So, how much did it COST? Nothing! Even better, since its debut in 2007, it’s had over 50 million hits on YouTube. Not too shabby.


As the digital landscape is ever-changing, Ron Tupper and the entire EverEffect team prides themselves on long-term partnerships with our clients. Ron’s success comes from understanding and exceeding client expectations, which leads repeat business. If you’re curious about EverEffect’s Video Services, give our posts a read. Or give us a call at 888-506-2183 for a face-to-face.

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