Can I Save Money by Hiring an Ad Agency to Help My Business?
Wondering if you should hire an agency or handle your marketing yourself is a valid question, especially if you are a small business with limited funds. And while doing things in-house rather than hiring out can save you money in some situations, this is generally not the case with digital marketing.
Simple tasks might be easier for your company to handle in-house, but digital marketing and SEO are not easy. The concept of it might be, but successfully executing it is not.
In today’s highly competitive world, your digital marketing and SEO need to be stellar if you want to stand out, boost traffic, and grow your business. This means you need experts who know what they are doing to get the job done well.
You can certainly do digital marketing yourself, but it’s likely going to take you longer and will not necessarily get you the desired results if you don’t truly know what you are doing.
Think of it like baking a cake yourself with minimal baking knowledge vs. hiring a professional baker. You might initially spend less on the ingredients and tools needed to make it, but it will probably take you a lot longer to make—and time is money. And if it doesn’t turn out the way you’d hoped, you might have to start all over again, which will end up costing you more money and more time.
But if you had just hired a baker, they would get it done more quickly and efficiently, and the results will be a delicious, professional-looking cake that ultimately costs you less money in the long run.
But don’t just take our word for it. Read on to learn how exactly hiring a digital marketing agency can save you money.
Hiring an ad agency to handle your digital marketing is an excellent way to save money. A professional team of marketing experts will have the skills and the knowledge to look at your company and decide what you need, creating the most efficient and optimized strategy to increase your chances of success.
So, how exactly can hiring a marketing agency save you money?
Keeping employees on your payroll isn’t cheap. Not only are there the overhead costs of bringing them in and getting them set up with everything they need, but you also have to pay their salary, employer taxes, and employee benefits.
There is also the time it takes to onboard and train new employees, which can also end up costing you more money.
In contrast, hiring an agency will cost you a fraction of what it takes to hire your own in-house marketing team. For example, hiring just one digital marketing person for your staff could cost you around $90,000 a year, whereas hiring an entire digital marketing agency could only cost you around $30,000 for a year’s worth of marketing services.
An entire digital marketing agency can get a lot more done for your company in a shorter amount of time. Most marketing agencies provide a wide range of services, such as web design, SEO, social media management, etc. So you get all of those services for the price of one. In contrast, if you did those things in-house, you would have to hire multiple people to handle each of those different tasks.
An ad agency will also provide you with all of those services in a shorter amount of time because they have entire teams dedicated to them.
An in-house staff will only have experience working on marketing for your company. An agency is usually handling the accounts of multiple clients at the same time and potentially has years of experience dealing with a wide range of different types of companies.
This means an agency will likely have already done work for a client similar to you and thus will more easily be able to find a solution or strategy that meets your needs. In other words, they won’t have to go through as much trial and error. They will just know right away what your company needs.
If you use in-house employees, it might take them more time to find the right solution, and they might not immediately have the answers to certain problems. Thus, it will take them longer, and they might have to keep trying things until they find what works, which will cost you more money.
Digital marketing isn’t just about hiring the right people but about having the right tools and software as well. So if you do marketing in-house, not only will you have to pay to have marketing employees on your staff, but you will also have to pay for all the tools and software they will need.
With a marketing agency, however, that is all part of the package. You just have to pay for their services; you don’t also have to pay for the tools they use. And a marketing agency will also have a lot more knowledge and experience with the best tools available to ensure you get the best service possible.
As a marketing agency’s sole purpose is providing marketing services, they will have more connections in the realm of marketing that can help them help you. They will have ties to marketing consultants, media publishers, and a wide variety of other contacts that can benefit you. For example, link exchanges with other companies can boost the authority of your content and help you rank better, and an agency will have a large list of companies they can use for those links.
Creating those connections yourself for your own company can take a lot of time and money. So it’s more worthwhile to work with an agency that already has those connections.
Tracking and monitoring data takes a whole different set of skills. So once again, if you want to understand the data and use it to make improvements or adjustments to your marketing strategy, you would need a marketing analytics expert in-house.
Or, you could once again get that service included with all the other marketing services when you hire a professional digital marketing agency. A good agency doesn’t just deliver you an initial strategy and services; they continue to stick with you, monitoring how you are performing to help you understand what is working and what might need to be adjusted or fixed.
Having that kind of data tracking available to you and taken care of by an external agency can significantly improve your knowledge and performance, helping you grow your business and have greater success.
If you are looking to save money while helping your business grow, EverEffect is the digital marketing agency for you!
We provide a wide range of services, including digital marketing and SEO, website design, video production, and results tracking and monitoring. Our marketing experts have the skills to take your company’s marketing to the next level.
Contact us today for a free site evaluation or call us at 888-506-2183.