Pay Per Click

Home BlogArchive by Category "Pay Per Click" (Page 2)

PPC Strategy – Using Location Exclusions & Negative Keywords

17 May 2016

Stop wasting my clients’ money. You’re probably asking yourself how you’re wasting my clients’ money. After all, it’s not your responsibility to make sure that [...]

Google Display Network: Improved or More Confusing Than Ever?

17 Oct 2012

In recent months, Google has continuously released new features which can be utilized to optimize our Display Campaigns. In the past, the Display Network has proven [...]

Increasing PPC Traffic Should Not Be A Goal (Alone)

28 Feb 2012

You can see the headlines everywhere, screaming across the internet: “How To Get More Hits! Increase Traffic Instantly! Guaranteed Visitor Increase!” [...]

Journey to PPC Conversion Optimization

27 Aug 2011

Much like Brendan Fraser in Journey to the Center of the Earth (btw thumbs down), you may find yourself struggling to survive in this seemingly strange world of [...]

PPC Disaster Preparedness

23 Jun 2011

There’s been a lot of talk lately about The End Of The World. Just check out a few Google search results on the topic. I blame Harold Camping, and his May 2011 [...]

Information Harvesting Policy Change: Think You're Immune? Think Again

9 Jun 2011

I hadn’t intended to post about AdWords Policy again today. Nope, my full intention was to move along to a different topic entirely. This was before I’d done my due [...]

AdWords Landing Page Quality Issues: Tips For The Newbies

2 Jun 2011

With all of the AdWords policy talk lately—see recent entries on policy troubleshooting, issue prevention, trademark policy, and online pharmacy policy—it wouldn’t [...]

Tips For Boosting Your Quality Scores

31 May 2011

It can be difficult to rank on the Keywords you want to bid on, especially if competition is high. It becomes very important to the success of your Keywords and [...]

Quality Scores – What It Is, How It Works & Why It's Important

11 May 2011

For those new to PPC or thinking about starting a PPC campaign, you may be asking yourself “what is this Quality Score everyone keeps talking about?”. [...]

Google AdWords Policy: Online Pharmacy

5 May 2011

As part of our efforts to help folks understand a little bit more about AdWords Policy and how to plan for changes, troubleshoot policy issues, and understand some [...]