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Pay Per Click

 
HomeBlogArchive by Category "Pay Per Click" (Page 2)
  • Pay Per Click
  • SEM

3 Steps for Improved PPC Performance

28 Jun 2016
Extraordinary PPC Account Management is as Easy as 1-2-3 I began working with EverEffect in March, 2015; first as an Intern, then as a Part-time Employee and now [...]
Read more 3 Steps for Improved PPC Performance
  • Conversion Rate Optimization
  • Pay Per Click

PPC Strategy – Using Location Exclusions & Negative Keywords

17 May 2016
Stop wasting my clients’ money. You’re probably asking yourself how you’re wasting my clients’ money. After all, it’s not your responsibility to make sure that [...]
Read more PPC Strategy – Using Location Exclusions & Negative Keywords

Google Display Network: Improved or More Confusing Than Ever?

17 Oct 2012
In recent months, Google has continuously released new features which can be utilized to optimize our Display Campaigns. In the past, the Display Network has proven [...]
Read more Google Display Network: Improved or More Confusing Than Ever?

Increasing PPC Traffic Should Not Be A Goal (Alone)

28 Feb 2012
You can see the headlines everywhere, screaming across the internet: “How To Get More Hits! Increase Traffic Instantly! Guaranteed Visitor Increase!” [...]
Read more Increasing PPC Traffic Should Not Be A Goal (Alone)

PPC Disaster Preparedness

23 Jun 2011
There’s been a lot of talk lately about The End Of The World. Just check out a few Google search results on the topic. I blame Harold Camping, and his May 2011 [...]
Read more PPC Disaster Preparedness

Information Harvesting Policy Change: Think You're Immune? Think Again

9 Jun 2011
I hadn’t intended to post about AdWords Policy again today. Nope, my full intention was to move along to a different topic entirely. This was before I’d done my due [...]
Read more Information Harvesting Policy Change: Think You're Immune? Think Again

AdWords Landing Page Quality Issues: Tips For The Newbies

2 Jun 2011
With all of the AdWords policy talk lately—see recent entries on policy troubleshooting, issue prevention, trademark policy, and online pharmacy policy—it wouldn’t [...]
Read more AdWords Landing Page Quality Issues: Tips For The Newbies

Google AdWords Policy: Online Pharmacy

5 May 2011
As part of our efforts to help folks understand a little bit more about AdWords Policy and how to plan for changes, troubleshoot policy issues, and understand some [...]
Read more Google AdWords Policy: Online Pharmacy

PPC Account Management – Don't Cooking with Ron Ponpeil

3 May 2011
Pay Per Click Account Management isn’t like the cooking infomercial with Ron Ponpeil.  His Ronco Showtime Rotisserie’s selling point may be that you can “Set [...]
Read more PPC Account Management – Don't Cooking with Ron Ponpeil

AdWords Trademark Policy: Unraveling the Complexities

27 Apr 2011
It seems like just about everything is trademarked these days, doesn’t it? From the obvious big brands such as ‘Sony,’ to seemingly random common words such as [...]
Read more AdWords Trademark Policy: Unraveling the Complexities
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