A/B Testing – Practice Makes Perfect
15 Jan 2011
If you watched the Today Show this week, or perhaps checked out the Wall Street Journal on January 8th, chances are that you’ve had a chance to develop an opinion [...]
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Beware the Ultimate Grinch: Online Holiday Scammers
1 Dec 2010
“Your ads may be paused or disabled unless you log into your account now and verify your information.” Would a message like this, arriving in your inbox [...]
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Pay Per Click Management: Time to Pay The Pied Piper of the Internet
22 Nov 2010
Search marketing is evolving everyday and the reason why is no different than story of the Pied Piper. Everyone knows the story of the Pied Piper, right? If not, [...]
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Baseline Data; Won a World Series & Can Help You Succeed Too
6 Nov 2010
I have been trying to figure out a way to explain the importance of baseline data and while watching the World Series, I came to the conclusion that Tim Lincecum and [...]
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The EverEffect PPC Approach
29 Oct 2010
Our Focus From the very outset, lies in three main areas: Validation of the online interest in your Product/Service. The alignment/integration of your PPC efforts [...]
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The Human Factor
16 Aug 2007
I recently attended an Interactive Marketing Blowout; a day-long series of seminars featuring some of the industry’s best and brightest as presenters / [...]
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