PPC Services: Managing Expectations
16 Mar 2011
It is critical that you have realistic expectations before jumping feet-first into Pay Per Click (PPC). You should not use PPC if – You believe that PPC should [...]
Read more PPC Services: Managing Expectations
PPC Keywords: How to Find, Select & Organize Them!
15 Mar 2011
When it comes to PPC Management, having a properly structured and well optimized Campaign is the difference between meeting your ROI goals or exceeding them or, [...]
Read more PPC Keywords: How to Find, Select & Organize Them!
Keyword Research and Selection: How to Perform it like a PRO
1 Mar 2011
You have likely heard some of the following statements: Content is King. On-page SEO is Important. You need Linking Building. Arguably, none of those statements [...]
Read more Keyword Research and Selection: How to Perform it like a PRO
3D Ads…Sort of: The Beauty of Google Sitelinks
16 Feb 2011
Has anyone else noticed the exploding popularity of 3-D entertainment lately? I suppose it’s not really ‘lately,’ since 3-D filmmaking has been popular for quite [...]
Read more 3D Ads…Sort of: The Beauty of Google Sitelinks
Assessing your Pay Per Click Marketing Efforts
7 Feb 2011
Below we will discuss a few of the obvious ways to measure and assess how effective your Pay Per Click Account is being managed. There are hundreds of factors that [...]
Read more Assessing your Pay Per Click Marketing Efforts
A/B Testing – Practice Makes Perfect
15 Jan 2011
If you watched the Today Show this week, or perhaps checked out the Wall Street Journal on January 8th, chances are that you’ve had a chance to develop an opinion [...]
Read more A/B Testing – Practice Makes Perfect
Beware the Ultimate Grinch: Online Holiday Scammers
1 Dec 2010
“Your ads may be paused or disabled unless you log into your account now and verify your information.” Would a message like this, arriving in your inbox [...]
Read more Beware the Ultimate Grinch: Online Holiday Scammers
Pay Per Click Management: Time to Pay The Pied Piper of the Internet
22 Nov 2010
Search marketing is evolving everyday and the reason why is no different than story of the Pied Piper. Everyone knows the story of the Pied Piper, right? If not, [...]
Read more Pay Per Click Management: Time to Pay The Pied Piper of the Internet
Baseline Data; Won a World Series & Can Help You Succeed Too
6 Nov 2010
I have been trying to figure out a way to explain the importance of baseline data and while watching the World Series, I came to the conclusion that Tim Lincecum and [...]
Read more Baseline Data; Won a World Series & Can Help You Succeed Too
The EverEffect PPC Approach
29 Oct 2010
Our Focus From the very outset, lies in three main areas: Validation of the online interest in your Product/Service. The alignment/integration of your PPC efforts [...]
Read more The EverEffect PPC Approach