Pay Per Click

Home BlogArchive by Category "Pay Per Click" (Page 5)

PPC Services: Managing Expectations

16 Mar 2011

It is critical that you have realistic expectations before jumping feet-first into Pay Per Click (PPC). You should not use PPC if – You believe that PPC should [...]

PPC Keywords: How to Find, Select & Organize Them!

15 Mar 2011

When it comes to PPC Management, having a properly structured and well optimized Campaign is the difference between meeting your ROI goals or exceeding them or, [...]

Keyword Research and Selection: How to Perform it like a PRO

1 Mar 2011

You have likely heard some of the following statements: Content is King. On-page SEO is Important. You need Linking Building. Arguably, none of those statements [...]

3D Ads…Sort of: The Beauty of Google Sitelinks

16 Feb 2011

Has anyone else noticed the exploding popularity of 3-D entertainment lately? I suppose it’s not really ‘lately,’ since 3-D filmmaking has been popular for quite [...]

Assessing your Pay Per Click Marketing Efforts

7 Feb 2011

Below we will discuss a few of the obvious ways to measure and assess how effective your Pay Per Click Account is being managed. There are hundreds of factors that [...]

A/B Testing – Practice Makes Perfect

15 Jan 2011

If you watched the Today Show this week, or perhaps checked out the Wall Street Journal on January 8th, chances are that you’ve had a chance to develop an opinion [...]

Beware the Ultimate Grinch: Online Holiday Scammers

1 Dec 2010

“Your ads may be paused or disabled unless you log into your account now and verify your information.” Would a message like this, arriving in your inbox [...]

Pay Per Click Management: Time to Pay The Pied Piper of the Internet

22 Nov 2010

Search marketing is evolving everyday and the reason why is no different than story of the Pied Piper. Everyone knows the story of the Pied Piper, right? If not, [...]

Baseline Data; Won a World Series & Can Help You Succeed Too

6 Nov 2010

I have been trying to figure out a way to explain the importance of baseline data and while watching the World Series, I came to the conclusion that Tim Lincecum and [...]

The EverEffect PPC Approach

29 Oct 2010

Our Focus From the very outset, lies in three main areas: Validation of the online interest in your Product/Service. The alignment/integration of your PPC efforts [...]