14 Apr 2011
When you were little, were you that kid that got called out all the time by the teacher for talking in class, or maybe yelled at for breaking yet another classroom [...]Read more The AdWords Policy Change Log: Follow Those Rules!
12 Apr 2011
We’ve all heard the term Keyword Research when it comes to PPC Account Management, and we all know what it means, but what about how to perform it? Keyword Research [...]Read more PPC Keyword Research: Uncovering Those Hidden Gems – Part 1
11 Apr 2011
All marketers lust after affordable leads or profitable sales. Nothing wrong with that! We all know the meaning of lust in the traditional sense. Its origins are [...]Read more PPC Account Management: The 7 Deadly Sins – Sin #1 – Lust
7 Apr 2011
Have you ever wished that you could take those boring 4 lines of text and add some catalog sparkle with full color photos of your products? It’s a good thing Google [...]Read more Google Product Extensions: Illustrate Your Ads & Bring The Traffic (& Conversions)!
5 Apr 2011
Be straight to the point Ads that are more fact-based with a good sales pitch tend to have better performance than ads that are just simply trying to be clever [...]Read more Tips for Creating Well Optimized & Performing Text Ads
31 Mar 2011
Are you a local business owner? Would you like to better target your ads to potential customers in your area? Are you looking for a little something ‘extra’ to call [...]Read more Google Local Ads: Location Ad Extensions Boost Performance
29 Mar 2011
Negative Keywords are essential to every Pay Per Click Management Program, they help eliminate unwanted impressions, reduce overall costs and ultimately improve your [...]Read more Tips On Creating Your Negative Keyword List
24 Mar 2011
Once you’ve gotten the hang of Pay Per Click Account Management in Google, it might be time to begin investigating some of the ‘extras’ that Google has made [...]Read more Google AdWords Click-To-Call Ad Extensions Increase CTR
22 Mar 2011
One size does not fit all anymore than one bidding strategy works for all campaigns. This is certainly true when it comes to the Enhanced CPC bidding option offered [...]Read more Enhanced CPC Bidding: Is It Really Enhanced?