Display Network Best Practices
26 Apr 2011
The Display Network can be somewhat confusing and a little scary when debating whether or not to turn it on. Below are some tips to ease the confusion and help you [...]
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Of Toilets & Text Ads: Effectively Planning For PPC Policy Issues
21 Apr 2011
Well, it looks like spring might finally be here. And if you’re anything like me, along with the warmer weather comes lots and lots of house work: spring cleaning; [...]
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PPC Account Management: The 7 Deadly Sins – Sin #2 – Envy
17 Apr 2011
“There is no shame in being poor … only in dressing poorly.” — George Hamilton as Zorro, The Gay Blade PPC Envy – a term first coined by Sigmund Freud in 1899 [...]
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The AdWords Policy Change Log: Follow Those Rules!
14 Apr 2011
When you were little, were you that kid that got called out all the time by the teacher for talking in class, or maybe yelled at for breaking yet another classroom [...]
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PPC Keyword Research: Uncovering Those Hidden Gems – Part 1
12 Apr 2011
We’ve all heard the term Keyword Research when it comes to PPC Account Management, and we all know what it means, but what about how to perform it? Keyword Research [...]
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PPC Account Management: The 7 Deadly Sins – Sin #1 – Lust
11 Apr 2011
All marketers lust after affordable leads or profitable sales. Nothing wrong with that! We all know the meaning of lust in the traditional sense. Its origins are [...]
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Tips for Creating Well Optimized & Performing Text Ads
5 Apr 2011
Be straight to the point Ads that are more fact-based with a good sales pitch tend to have better performance than ads that are just simply trying to be clever [...]
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Google Local Ads: Location Ad Extensions Boost Performance
31 Mar 2011
Are you a local business owner? Would you like to better target your ads to potential customers in your area? Are you looking for a little something ‘extra’ to call [...]
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Tips On Creating Your Negative Keyword List
29 Mar 2011
Negative Keywords are essential to every Pay Per Click Management Program, they help eliminate unwanted impressions, reduce overall costs and ultimately improve your [...]
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Pay Per Click Management and Perception
27 Mar 2011
“Marketing is not a battle of products; it’s a battle of perceptions.” — Al Ries & Jack Trout Your target audience’s perception is your reality. Thus, you [...]
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