Quality Scores – What It Is, How It Works & Why It's Important
11 May 2011
For those new to PPC or thinking about starting a PPC campaign, you may be asking yourself “what is this Quality Score everyone keeps talking about?”. [...]
Read more Quality Scores – What It Is, How It Works & Why It's Important
Google AdWords Policy: Online Pharmacy
5 May 2011
As part of our efforts to help folks understand a little bit more about AdWords Policy and how to plan for changes, troubleshoot policy issues, and understand some [...]
Read more Google AdWords Policy: Online Pharmacy
PPC Account Management – Don't Cooking with Ron Ponpeil
3 May 2011
Pay Per Click Account Management isn’t like the cooking infomercial with Ron Ponpeil. His Ronco Showtime Rotisserie’s selling point may be that you can “Set [...]
Read more PPC Account Management – Don't Cooking with Ron Ponpeil
PPC Account Management: The 7 Deadly Sins – Sin #3 – Gluttony
1 May 2011
“The greatest wastes are unused talents and untried ideas.” — Anonymous In reality, commit a PPC Management sin and it leads to waste (gluttony). For proof, [...]
Read more PPC Account Management: The 7 Deadly Sins – Sin #3 – Gluttony
AdWords Trademark Policy: Unraveling the Complexities
27 Apr 2011
It seems like just about everything is trademarked these days, doesn’t it? From the obvious big brands such as ‘Sony,’ to seemingly random common words such as [...]
Read more AdWords Trademark Policy: Unraveling the Complexities
Display Network Best Practices
26 Apr 2011
The Display Network can be somewhat confusing and a little scary when debating whether or not to turn it on. Below are some tips to ease the confusion and help you [...]
Read more Display Network Best Practices
Of Toilets & Text Ads: Effectively Planning For PPC Policy Issues
21 Apr 2011
Well, it looks like spring might finally be here. And if you’re anything like me, along with the warmer weather comes lots and lots of house work: spring cleaning; [...]
Read more Of Toilets & Text Ads: Effectively Planning For PPC Policy Issues
PPC Account Management: The 7 Deadly Sins – Sin #2 – Envy
17 Apr 2011
“There is no shame in being poor … only in dressing poorly.” — George Hamilton as Zorro, The Gay Blade PPC Envy – a term first coined by Sigmund Freud in 1899 [...]
Read more PPC Account Management: The 7 Deadly Sins – Sin #2 – Envy
The AdWords Policy Change Log: Follow Those Rules!
14 Apr 2011
When you were little, were you that kid that got called out all the time by the teacher for talking in class, or maybe yelled at for breaking yet another classroom [...]
Read more The AdWords Policy Change Log: Follow Those Rules!
PPC Keyword Research: Uncovering Those Hidden Gems – Part 1
12 Apr 2011
We’ve all heard the term Keyword Research when it comes to PPC Account Management, and we all know what it means, but what about how to perform it? Keyword Research [...]
Read more PPC Keyword Research: Uncovering Those Hidden Gems – Part 1