EverEffect
  • Services
    • Digital Marketing
    • Website Design
    • Video Production
    • Measure Success
  • Work
  • Why EE
  • About
  • Blog
  • Contact
  • 888.506.2183
EverEffect EverEffect
  • Services
    • Digital Marketing
    • Website Design
    • Video Production
    • Measure Success
  • Work
  • Why EE
  • About
  • Blog
  • Contact
  • 888.506.2183

Pay Per Click

 
HomeBlogArchive by Category "Pay Per Click" (Page 3)

Display Network Best Practices

26 Apr 2011
The Display Network can be somewhat confusing and a little scary when debating whether or not to turn it on. Below are some tips to ease the confusion and help you [...]
Read more Display Network Best Practices

Of Toilets & Text Ads: Effectively Planning For PPC Policy Issues

21 Apr 2011
Well, it looks like spring might finally be here. And if you’re anything like me, along with the warmer weather comes lots and lots of house work: spring cleaning; [...]
Read more Of Toilets & Text Ads: Effectively Planning For PPC Policy Issues

PPC Account Management: The 7 Deadly Sins – Sin #2 – Envy

17 Apr 2011
“There is no shame in being poor … only in dressing poorly.” — George Hamilton as Zorro, The Gay Blade PPC Envy – a term first coined by Sigmund Freud in 1899 [...]
Read more PPC Account Management: The 7 Deadly Sins – Sin #2 – Envy

The AdWords Policy Change Log: Follow Those Rules!

14 Apr 2011
When you were little, were you that kid that got called out all the time by the teacher for talking in class, or maybe yelled at for breaking yet another classroom [...]
Read more The AdWords Policy Change Log: Follow Those Rules!

PPC Keyword Research: Uncovering Those Hidden Gems – Part 1

12 Apr 2011
We’ve all heard the term Keyword Research when it comes to PPC Account Management, and we all know what it means, but what about how to perform it?  Keyword Research [...]
Read more PPC Keyword Research: Uncovering Those Hidden Gems – Part 1

PPC Account Management: The 7 Deadly Sins – Sin #1 – Lust

11 Apr 2011
All marketers lust after affordable leads or profitable sales. Nothing wrong with that! We all know the meaning of lust in the traditional sense. Its origins are [...]
Read more PPC Account Management: The 7 Deadly Sins – Sin #1 – Lust

Google Product Extensions: Illustrate Your Ads & Bring The Traffic (& Conversions)!

7 Apr 2011
Have you ever wished that you could take those boring 4 lines of text and add some catalog sparkle with full color photos of your products? It’s a good thing Google [...]
Read more Google Product Extensions: Illustrate Your Ads & Bring The Traffic (& Conversions)!

Tips for Creating Well Optimized & Performing Text Ads

5 Apr 2011
Be straight to the point Ads that are more fact-based with a good sales pitch tend to have better performance than ads that are just simply trying to be clever [...]
Read more Tips for Creating Well Optimized & Performing Text Ads

Google Local Ads: Location Ad Extensions Boost Performance

31 Mar 2011
Are you a local business owner? Would you like to better target your ads to potential customers in your area? Are you looking for a little something ‘extra’ to call [...]
Read more Google Local Ads: Location Ad Extensions Boost Performance

Tips On Creating Your Negative Keyword List

29 Mar 2011
Negative Keywords are essential to every Pay Per Click Management Program, they help eliminate unwanted impressions, reduce overall costs and ultimately improve your [...]
Read more Tips On Creating Your Negative Keyword List
  • 1
  • 2
  • 3
  • 4
  • 5
EverEffect

Stop Buying Impressions and Start Making One.

Our Certifications
Connect With Us
Find Us

120 East Market Street
Suite 1050
Indianapolis, IN 46204

888.506.2183 Contact Us

Privacy Policy / Sitemap