Pay Per Click

Home BlogArchive by Category "Pay Per Click" (Page 3)

PPC Account Management – Don't Cooking with Ron Ponpeil

3 May 2011

Pay Per Click Account Management isn’t like the cooking infomercial with Ron Ponpeil. His Ronco Showtime Rotisserie’s selling point may be that you can “Set [...]

PPC Account Management: The 7 Deadly Sins – Sin #3 – Gluttony

1 May 2011

“The greatest wastes are unused talents and untried ideas.” — Anonymous In reality, commit a PPC Management sin and it leads to waste (gluttony). For proof, [...]

AdWords Trademark Policy: Unraveling the Complexities

27 Apr 2011

It seems like just about everything is trademarked these days, doesn’t it? From the obvious big brands such as ‘Sony,’ to seemingly random common words such as [...]

Display Network Best Practices

26 Apr 2011

The Display Network can be somewhat confusing and a little scary when debating whether or not to turn it on. Below are some tips to ease the confusion and help you [...]

Of Toilets & Text Ads: Effectively Planning For PPC Policy Issues

21 Apr 2011

Well, it looks like spring might finally be here. And if you’re anything like me, along with the warmer weather comes lots and lots of house work: spring cleaning; [...]

PPC Account Management: The 7 Deadly Sins – Sin #2 – Envy

17 Apr 2011

“There is no shame in being poor … only in dressing poorly.” — George Hamilton as Zorro, The Gay Blade PPC Envy – a term first coined by Sigmund Freud in 1899 [...]

The AdWords Policy Change Log: Follow Those Rules!

14 Apr 2011

When you were little, were you that kid that got called out all the time by the teacher for talking in class, or maybe yelled at for breaking yet another classroom [...]

PPC Keyword Research: Uncovering Those Hidden Gems – Part 1

12 Apr 2011

We’ve all heard the term Keyword Research when it comes to PPC Account Management, and we all know what it means, but what about how to perform it? Keyword Research [...]

PPC Account Management: The 7 Deadly Sins – Sin #1 – Lust

11 Apr 2011

All marketers lust after affordable leads or profitable sales. Nothing wrong with that! We all know the meaning of lust in the traditional sense. Its origins are [...]

Google Product Extensions: Illustrate Your Ads & Bring The Traffic (& Conversions)!

7 Apr 2011

Have you ever wished that you could take those boring 4 lines of text and add some catalog sparkle with full color photos of your products? It’s a good thing Google [...]