Pay Per Click

Home BlogArchive by Category "Pay Per Click" (Page 4)

Enhanced CPC Bidding: Is It Really Enhanced?

22 Mar 2011

One size does not fit all anymore than one bidding strategy works for all campaigns. This is certainly true when it comes to the Enhanced CPC bidding option offered [...]

Great PPC Management is Not for the Birds

21 Mar 2011

What did Alexander the Great have in common with Rameses II (The Great)? Both were Egyptian Pharaohs. And what does Alexander the Great have to do with PPC [...]

Google's Display Network: Hide & Seek and The Games We Play

17 Mar 2011

Unless you’ve been woefully out of touch, if you’re in the PPC Management game you probably know all about the Google Display Network (formerly known as the Content [...]

PPC Services: Managing Expectations

16 Mar 2011

It is critical that you have realistic expectations before jumping feet-first into Pay Per Click (PPC). You should not use PPC if – You believe that PPC should [...]

PPC Keywords: How to Find, Select & Organize Them!

15 Mar 2011

When it comes to PPC Management, having a properly structured and well optimized Campaign is the difference between meeting your ROI goals or exceeding them or, [...]

Keyword Research and Selection: How to Perform it like a PRO

1 Mar 2011

You have likely heard some of the following statements: Content is King. On-page SEO is Important. You need Linking Building. Arguably, none of those statements [...]

3D Ads…Sort of: The Beauty of Google Sitelinks

16 Feb 2011

Has anyone else noticed the exploding popularity of 3-D entertainment lately? I suppose it’s not really ‘lately,’ since 3-D filmmaking has been popular for quite [...]

Assessing your Pay Per Click Marketing Efforts

7 Feb 2011

Below we will discuss a few of the obvious ways to measure and assess how effective your Pay Per Click Account is being managed. There are hundreds of factors that [...]

A/B Testing – Practice Makes Perfect

15 Jan 2011

If you watched the Today Show this week, or perhaps checked out the Wall Street Journal on January 8th, chances are that you’ve had a chance to develop an opinion [...]

Beware the Ultimate Grinch: Online Holiday Scammers

1 Dec 2010

“Your ads may be paused or disabled unless you log into your account now and verify your information.” Would a message like this, arriving in your inbox [...]