5 Apr 2011
Be straight to the point Ads that are more fact-based with a good sales pitch tend to have better performance than ads that are just simply trying to be clever [...]Read more Tips for Creating Well Optimized & Performing Text Ads
31 Mar 2011
Are you a local business owner? Would you like to better target your ads to potential customers in your area? Are you looking for a little something ‘extra’ to call [...]Read more Google Local Ads: Location Ad Extensions Boost Performance
29 Mar 2011
Negative Keywords are essential to every Pay Per Click Management Program, they help eliminate unwanted impressions, reduce overall costs and ultimately improve your [...]Read more Tips On Creating Your Negative Keyword List
24 Mar 2011
Once you’ve gotten the hang of Pay Per Click Account Management in Google, it might be time to begin investigating some of the ‘extras’ that Google has made [...]Read more Google AdWords Click-To-Call Ad Extensions Increase CTR
22 Mar 2011
One size does not fit all anymore than one bidding strategy works for all campaigns. This is certainly true when it comes to the Enhanced CPC bidding option offered [...]Read more Enhanced CPC Bidding: Is It Really Enhanced?
21 Mar 2011
What did Alexander the Great have in common with Rameses II (The Great)? Both were Egyptian Pharaohs. And what does Alexander the Great have to do with PPC [...]Read more Great PPC Management is Not for the Birds
17 Mar 2011
Unless you’ve been woefully out of touch, if you’re in the PPC Management game you probably know all about the Google Display Network (formerly known as the Content [...]Read more Google's Display Network: Hide & Seek and The Games We Play
15 Mar 2011
When it comes to PPC Management, having a properly structured and well optimized Campaign is the difference between meeting your ROI goals or exceeding them or, [...]Read more PPC Keywords: How to Find, Select & Organize Them!