22 Mar 2011
One size does not fit all anymore than one bidding strategy works for all campaigns. This is certainly true when it comes to the Enhanced CPC bidding option offered [...]Read more Enhanced CPC Bidding: Is It Really Enhanced?
21 Mar 2011
What did Alexander the Great have in common with Rameses II (The Great)? Both were Egyptian Pharaohs. And what does Alexander the Great have to do with PPC [...]Read more Great PPC Management is Not for the Birds
17 Mar 2011
Unless you’ve been woefully out of touch, if you’re in the PPC Management game you probably know all about the Google Display Network (formerly known as the Content [...]Read more Google's Display Network: Hide & Seek and The Games We Play
15 Mar 2011
When it comes to PPC Management, having a properly structured and well optimized Campaign is the difference between meeting your ROI goals or exceeding them or, [...]Read more PPC Keywords: How to Find, Select & Organize Them!
1 Mar 2011
You have likely heard some of the following statements: Content is King. On-page SEO is Important. You need Linking Building. Arguably, none of those statements [...]Read more Keyword Research and Selection: How to Perform it like a PRO
16 Feb 2011
Has anyone else noticed the exploding popularity of 3-D entertainment lately? I suppose it’s not really ‘lately,’ since 3-D filmmaking has been popular for quite [...]Read more 3D Ads…Sort of: The Beauty of Google Sitelinks
7 Feb 2011
Below we will discuss a few of the obvious ways to measure and assess how effective your Pay Per Click Account is being managed. There are hundreds of factors that [...]Read more Assessing your Pay Per Click Marketing Efforts
1 Dec 2010
“Your ads may be paused or disabled unless you log into your account now and verify your information.” Would a message like this, arriving in your inbox [...]Read more Beware the Ultimate Grinch: Online Holiday Scammers