Pay Per Click

Home BlogArchive by Category "Pay Per Click" (Page 4)

PPC Account Management: The 7 Deadly Sins – Sin #1 – Lust

11 Apr 2011

All marketers lust after affordable leads or profitable sales. Nothing wrong with that! We all know the meaning of lust in the traditional sense. Its origins are [...]

Google Product Extensions: Illustrate Your Ads & Bring The Traffic (& Conversions)!

7 Apr 2011

Have you ever wished that you could take those boring 4 lines of text and add some catalog sparkle with full color photos of your products? It’s a good thing Google [...]

Tips for Creating Well Optimized & Performing Text Ads

5 Apr 2011

Be straight to the point Ads that are more fact-based with a good sales pitch tend to have better performance than ads that are just simply trying to be clever [...]

Google Local Ads: Location Ad Extensions Boost Performance

31 Mar 2011

Are you a local business owner? Would you like to better target your ads to potential customers in your area? Are you looking for a little something ‘extra’ to call [...]

Tips On Creating Your Negative Keyword List

29 Mar 2011

Negative Keywords are essential to every Pay Per Click Management Program, they help eliminate unwanted impressions, reduce overall costs and ultimately improve your [...]

Pay Per Click Management and Perception

27 Mar 2011

“Marketing is not a battle of products; it’s a battle of perceptions.” — Al Ries & Jack Trout Your target audience’s perception is your reality. Thus, you [...]

Google AdWords Click-To-Call Ad Extensions Increase CTR

24 Mar 2011

Once you’ve gotten the hang of Pay Per Click Account Management in Google, it might be time to begin investigating some of the ‘extras’ that Google has made [...]

Enhanced CPC Bidding: Is It Really Enhanced?

22 Mar 2011

One size does not fit all anymore than one bidding strategy works for all campaigns. This is certainly true when it comes to the Enhanced CPC bidding option offered [...]

Great PPC Management is Not for the Birds

21 Mar 2011

What did Alexander the Great have in common with Rameses II (The Great)? Both were Egyptian Pharaohs. And what does Alexander the Great have to do with PPC [...]

Google's Display Network: Hide & Seek and The Games We Play

17 Mar 2011

Unless you’ve been woefully out of touch, if you’re in the PPC Management game you probably know all about the Google Display Network (formerly known as the Content [...]