AdWords Trademark Policy: Unraveling the Complexities
27 Apr 2011
It seems like just about everything is trademarked these days, doesn’t it? From the obvious big brands such as ‘Sony,’ to seemingly random common words such as [...]
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Unique Visitor Statistics are NOT an SEO KPI for Most Businesses
22 Apr 2011
To call the EverEffect Web Analytic team data geeks would be a lie, we are super geeks. We spend the majority of our day looking at some of the most granular data [...]
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PPC Keyword Research: Uncovering Those Hidden Gems -Part 2
19 Apr 2011
If you have taken the necessary step 1, understanding your audience, and understand how they are looking for you and why. Then, you are ready to start taking the [...]
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Using Google Webmaster Tools for SEO Guidance
15 Apr 2011
Despite the name, “Google Webmaster Tools” is quite useful for SEOs and business owners because it provides an inside look at how Google views your website. I will [...]
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On-Site SEO Tip – Title Tag Optimization
6 Apr 2011
Lately we have been analyzing several new prospects for On-Site SEO. To our surprise, most are not practicing good SEO Title Tag Optimization tactics. It seems [...]
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Keyword Search Engine Traffic can be a SEO KPI
1 Apr 2011
Keyword Search Engine Traffic falls into two main buckets; paid search traffic and organic search traffic. In this blog we will be focusing on organic search [...]
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Localized SEO for International Websites
30 Mar 2011
Does your Brand reach a global audience? If so, your online international footprint should cater to all your target audiences in every country and language you are [...]
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Website KPIs that Identify SEO Success
25 Mar 2011
After committing time and resources to an SEO Campaign how do you know if you received any benefits from it? I will be writing a blog series focusing on how to [...]
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SEO Footer: Does it help with your SEO Efforts?
23 Mar 2011
Does a specific SEO Footer help your SEO efforts? No. Yep, Footer areas are one of the most misused, underused, abused sections of a website. You most likely can’t [...]
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On-Site SEO Tip: Using Keywords in URLs
14 Mar 2011
The EverEffect Search Engine Optimization Approach is holistic when it comes to On-Site SEO. This means it’s our job to optimize your entire website for SEO. [...]
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