Starting the Client – Consultant Relationship
26 Sep 2012
If you have just begun the process of searching for the right Search Engine Optimization (SEO) consulting firm to improve your website success, then you know the [...]
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Video SEO Tips & Best Practices for Video Search Engine Optimization
17 Jun 2011
Utilizing videos online to increase conversation rates, traffic and interest in goods or services is becoming more common practice today. But if you don’t believe [...]
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XML Sitemaps – Answers to the Questions that Matter
3 Jun 2011
XML Sitemaps have been around quite a while now and are becoming a more main stream recommendation from SEOs and Webmasters. In fact much of the information on XML [...]
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Web Analytics Strategy Part 1: Understanding the Importance of URL Tagging
29 Apr 2011
First let me tell you that any tools or analytic packages needed to implement this strategy are completely free and the only capital you will have to invest is time. [...]
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AdWords Trademark Policy: Unraveling the Complexities
27 Apr 2011
It seems like just about everything is trademarked these days, doesn’t it? From the obvious big brands such as ‘Sony,’ to seemingly random common words such as [...]
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Unique Visitor Statistics are NOT an SEO KPI for Most Businesses
22 Apr 2011
To call the EverEffect Web Analytic team data geeks would be a lie, we are super geeks. We spend the majority of our day looking at some of the most granular data [...]
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PPC Keyword Research: Uncovering Those Hidden Gems -Part 2
19 Apr 2011
If you have taken the necessary step 1, understanding your audience, and understand how they are looking for you and why. Then, you are ready to start taking the [...]
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Using Google Webmaster Tools for SEO Guidance
15 Apr 2011
Despite the name, “Google Webmaster Tools” is quite useful for SEOs and business owners because it provides an inside look at how Google views your website. I will [...]
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On-Site SEO Tip – Title Tag Optimization
6 Apr 2011
Lately we have been analyzing several new prospects for On-Site SEO. To our surprise, most are not practicing good SEO Title Tag Optimization tactics. It seems [...]
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Keyword Search Engine Traffic can be a SEO KPI
1 Apr 2011
Keyword Search Engine Traffic falls into two main buckets; paid search traffic and organic search traffic. In this blog we will be focusing on organic search [...]
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