Online Strategies

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3D Ads…Sort of: The Beauty of Google Sitelinks

16 Feb 2011

Has anyone else noticed the exploding popularity of 3-D entertainment lately? I suppose it’s not really ‘lately,’ since 3-D filmmaking has been popular for quite [...]

Assessing your Pay Per Click Marketing Efforts

7 Feb 2011

Below we will discuss a few of the obvious ways to measure and assess how effective your Pay Per Click Account is being managed. There are hundreds of factors that [...]

Snow Day Online Optimization

1 Feb 2011

Sitting on my comfortable couch in my warm living room, looking out over our quiet ice-coated neighborhood, it’s easy to assume that everyone else in town is [...]

Checkout Optimization: Is Your Website Suffering from the Effects of Online Buying Remorse?

5 Jan 2011

In the days of brick and mortar stores customers would purchase something, get home, and doubt the need to have purchased the item. This became such a frequent [...]

Set Website Goals in 2011

13 Dec 2010

With the New Year quickly approaching, many businesses are beginning to discuss new company goals for 2011 and how they are going to achieve those goals both from a [...]

Pay Per Click Management: Time to Pay The Pied Piper of the Internet

22 Nov 2010

Search marketing is evolving everyday and the reason why is no different than story of the Pied Piper. Everyone knows the story of the Pied Piper, right? If not, [...]

Impressions

28 Nov 2007

Every day, with frustration mounting, I read another article by an online video wonk touting the value of buying impressions. Stuff like – Pre-roll Ads [...]

A Site for Sore I

25 Oct 2007

“No, honey, the kids and I were thinking more about something with a salty breeze than the Bonneville Salt Flats.” My wife smiled, and sent me back to [...]

Mind Your P's

19 Sep 2007

By now, everyone on the planet is aware that a substantial price drop has rubbed some of the shine off of Apple’s iPhone. In my July 25 post, I wrote that if the [...]

iCulpa is iBad

11 Sep 2007

Monday’s announcement by Apple® that it has sold its one millionth iPhone ™ is good news and bad news. The good news is that they sold their one [...]