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EverEffect EverEffect
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    • Measure Success
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Online Strategies

 
HomeBlogArchive by Category "Online Strategies" (Page 4)

Mind Your P's

19 Sep 2007
By now, everyone on the planet is aware that a substantial price drop has rubbed some of the shine off of Apple’s iPhone. In my July 25 post, I wrote that if the [...]
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iCulpa is iBad

11 Sep 2007
Monday’s announcement by Apple® that it has sold its one millionth iPhone ™ is good news and bad news. The good news is that they sold their one [...]
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We Owe It to Each Other

31 Aug 2007
Now – more than ever – it’s time that interactive marketing firms band together to promote the entire industry. Our biggest challenge is not each other, but growing [...]
Read more We Owe It to Each Other

The Battle of Perception

2 Jul 2007
Al Ries and Jack Trout once wrote that “Marketing is not a battle of products; it’s a battle of perceptions.” A client or prospect’s perception is your reality. [...]
Read more The Battle of Perception
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