29 Apr 2011
First let me tell you that any tools or analytic packages needed to implement this strategy are completely free and the only capital you will have to invest is time. [...]Read more Web Analytics Strategy Part 1: Understanding the Importance of URL Tagging
19 Apr 2011
If you have taken the necessary step 1, understanding your audience, and understand how they are looking for you and why. Then, you are ready to start taking the [...]Read more PPC Keyword Research: Uncovering Those Hidden Gems -Part 2
12 Apr 2011
We’ve all heard the term Keyword Research when it comes to PPC Account Management, and we all know what it means, but what about how to perform it? Keyword Research [...]Read more PPC Keyword Research: Uncovering Those Hidden Gems – Part 1
5 Apr 2011
Be straight to the point Ads that are more fact-based with a good sales pitch tend to have better performance than ads that are just simply trying to be clever [...]Read more Tips for Creating Well Optimized & Performing Text Ads
24 Mar 2011
Once you’ve gotten the hang of Pay Per Click Account Management in Google, it might be time to begin investigating some of the ‘extras’ that Google has made [...]Read more Google AdWords Click-To-Call Ad Extensions Increase CTR
23 Mar 2011
Does a specific SEO Footer help your SEO efforts? No. Yep, Footer areas are one of the most misused, underused, abused sections of a website. You most likely can’t [...]Read more SEO Footer: Does it help with your SEO Efforts?
22 Mar 2011
One size does not fit all anymore than one bidding strategy works for all campaigns. This is certainly true when it comes to the Enhanced CPC bidding option offered [...]Read more Enhanced CPC Bidding: Is It Really Enhanced?
17 Mar 2011
Unless you’ve been woefully out of touch, if you’re in the PPC Management game you probably know all about the Google Display Network (formerly known as the Content [...]Read more Google's Display Network: Hide & Seek and The Games We Play