Web Analytics Strategy Part 1: Understanding the Importance of URL Tagging
29 Apr 2011
First let me tell you that any tools or analytic packages needed to implement this strategy are completely free and the only capital you will have to invest is time. [...]
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PPC Keyword Research: Uncovering Those Hidden Gems -Part 2
19 Apr 2011
If you have taken the necessary step 1, understanding your audience, and understand how they are looking for you and why. Then, you are ready to start taking the [...]
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PPC Keyword Research: Uncovering Those Hidden Gems – Part 1
12 Apr 2011
We’ve all heard the term Keyword Research when it comes to PPC Account Management, and we all know what it means, but what about how to perform it? Keyword Research [...]
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Tips for Creating Well Optimized & Performing Text Ads
5 Apr 2011
Be straight to the point Ads that are more fact-based with a good sales pitch tend to have better performance than ads that are just simply trying to be clever [...]
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Google AdWords Click-To-Call Ad Extensions Increase CTR
24 Mar 2011
Once you’ve gotten the hang of Pay Per Click Account Management in Google, it might be time to begin investigating some of the ‘extras’ that Google has made [...]
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SEO Footer: Does it help with your SEO Efforts?
23 Mar 2011
Does a specific SEO Footer help your SEO efforts? No. Yep, Footer areas are one of the most misused, underused, abused sections of a website. You most likely can’t [...]
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Enhanced CPC Bidding: Is It Really Enhanced?
22 Mar 2011
One size does not fit all anymore than one bidding strategy works for all campaigns. This is certainly true when it comes to the Enhanced CPC bidding option offered [...]
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Dynamic SEO Increases Organic CTR on Valentine's Day
17 Feb 2011
First let’s lay out some definitions: Dynamic SEO – Are you paying an SEO Firm a Monthly fee? Then you better have dynamic / always evolving & improving SEO. [...]
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Assessing your Pay Per Click Marketing Efforts
7 Feb 2011
Below we will discuss a few of the obvious ways to measure and assess how effective your Pay Per Click Account is being managed. There are hundreds of factors that [...]
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Snow Day Online Optimization
1 Feb 2011
Sitting on my comfortable couch in my warm living room, looking out over our quiet ice-coated neighborhood, it’s easy to assume that everyone else in town is [...]
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