Set Website Goals in 2011
13 Dec 2010
With the New Year quickly approaching, many businesses are beginning to discuss new company goals for 2011 and how they are going to achieve those goals both from a [...]
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Pay Per Click Management: Time to Pay The Pied Piper of the Internet
22 Nov 2010
Search marketing is evolving everyday and the reason why is no different than story of the Pied Piper. Everyone knows the story of the Pied Piper, right? If not, [...]
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The EverEffect PPC Approach
29 Oct 2010
Our Focus From the very outset, lies in three main areas: Validation of the online interest in your Product/Service. The alignment/integration of your PPC efforts [...]
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Aesop on Marketing
2 Oct 2007
You probably don’t know this, but Aesop, apart from making his mark as a fabulist, was one of history’s first online marketing gurus. As proof, I offer the following [...]
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Mind Your P's
19 Sep 2007
By now, everyone on the planet is aware that a substantial price drop has rubbed some of the shine off of Apple’s iPhone. In my July 25 post, I wrote that if the [...]
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iCulpa is iBad
11 Sep 2007
Monday’s announcement by Apple® that it has sold its one millionth iPhone ™ is good news and bad news. The good news is that they sold their one [...]
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We Owe It to Each Other
31 Aug 2007
Now – more than ever – it’s time that interactive marketing firms band together to promote the entire industry. Our biggest challenge is not each other, but growing [...]
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It's Fourth and Long for Big 10 Network
23 Aug 2007
The Big Ten Network is set to kick-off soon, but few fans will be able to receive it. Why? Because no major cable company wants to carry the freshman network, at [...]
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The Human Factor
16 Aug 2007
I recently attended an Interactive Marketing Blowout; a day-long series of seminars featuring some of the industry’s best and brightest as presenters / [...]
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Al Ries is Wrong, Part 2
25 Jul 2007
In my last post – on a dare to evaluate an Al Ries video – I launched into a rather lengthy rant about why the internet would lead to the eventual obsolescence of [...]
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