PPC Account Management: The 7 Deadly Sins – Sin #2 – Envy
17 Apr 2011
“There is no shame in being poor … only in dressing poorly.” — George Hamilton as Zorro, The Gay Blade PPC Envy – a term first coined by Sigmund Freud in 1899 [...]
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The AdWords Policy Change Log: Follow Those Rules!
14 Apr 2011
When you were little, were you that kid that got called out all the time by the teacher for talking in class, or maybe yelled at for breaking yet another classroom [...]
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PPC Account Management: The 7 Deadly Sins – Sin #1 – Lust
11 Apr 2011
All marketers lust after affordable leads or profitable sales. Nothing wrong with that! We all know the meaning of lust in the traditional sense. Its origins are [...]
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Google Local Ads: Location Ad Extensions Boost Performance
31 Mar 2011
Are you a local business owner? Would you like to better target your ads to potential customers in your area? Are you looking for a little something ‘extra’ to call [...]
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Tips On Creating Your Negative Keyword List
29 Mar 2011
Negative Keywords are essential to every Pay Per Click Management Program, they help eliminate unwanted impressions, reduce overall costs and ultimately improve your [...]
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Pay Per Click Management and Perception
27 Mar 2011
“Marketing is not a battle of products; it’s a battle of perceptions.” — Al Ries & Jack Trout Your target audience’s perception is your reality. Thus, you [...]
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Google AdWords Click-To-Call Ad Extensions Increase CTR
24 Mar 2011
Once you’ve gotten the hang of Pay Per Click Account Management in Google, it might be time to begin investigating some of the ‘extras’ that Google has made [...]
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Enhanced CPC Bidding: Is It Really Enhanced?
22 Mar 2011
One size does not fit all anymore than one bidding strategy works for all campaigns. This is certainly true when it comes to the Enhanced CPC bidding option offered [...]
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Great PPC Management is Not for the Birds
21 Mar 2011
What did Alexander the Great have in common with Rameses II (The Great)? Both were Egyptian Pharaohs. And what does Alexander the Great have to do with PPC [...]
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PPC Services: Managing Expectations
16 Mar 2011
It is critical that you have realistic expectations before jumping feet-first into Pay Per Click (PPC). You should not use PPC if – You believe that PPC should [...]
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