17 Apr 2011
“There is no shame in being poor … only in dressing poorly.” — George Hamilton as Zorro, The Gay Blade PPC Envy – a term first coined by Sigmund Freud in 1899 [...]Read more PPC Account Management: The 7 Deadly Sins – Sin #2 – Envy
14 Apr 2011
When you were little, were you that kid that got called out all the time by the teacher for talking in class, or maybe yelled at for breaking yet another classroom [...]Read more The AdWords Policy Change Log: Follow Those Rules!
11 Apr 2011
All marketers lust after affordable leads or profitable sales. Nothing wrong with that! We all know the meaning of lust in the traditional sense. Its origins are [...]Read more PPC Account Management: The 7 Deadly Sins – Sin #1 – Lust
7 Apr 2011
Have you ever wished that you could take those boring 4 lines of text and add some catalog sparkle with full color photos of your products? It’s a good thing Google [...]Read more Google Product Extensions: Illustrate Your Ads & Bring The Traffic (& Conversions)!
31 Mar 2011
Are you a local business owner? Would you like to better target your ads to potential customers in your area? Are you looking for a little something ‘extra’ to call [...]Read more Google Local Ads: Location Ad Extensions Boost Performance
29 Mar 2011
Negative Keywords are essential to every Pay Per Click Management Program, they help eliminate unwanted impressions, reduce overall costs and ultimately improve your [...]Read more Tips On Creating Your Negative Keyword List
24 Mar 2011
Once you’ve gotten the hang of Pay Per Click Account Management in Google, it might be time to begin investigating some of the ‘extras’ that Google has made [...]Read more Google AdWords Click-To-Call Ad Extensions Increase CTR
22 Mar 2011
One size does not fit all anymore than one bidding strategy works for all campaigns. This is certainly true when it comes to the Enhanced CPC bidding option offered [...]Read more Enhanced CPC Bidding: Is It Really Enhanced?
21 Mar 2011
What did Alexander the Great have in common with Rameses II (The Great)? Both were Egyptian Pharaohs. And what does Alexander the Great have to do with PPC [...]Read more Great PPC Management is Not for the Birds