Pay Per Click Account Management Archives - Page 2 of 2

PPC Account Management: The 7 Deadly Sins – Sin #1 – Lust

11 Apr 2011

All marketers lust after affordable leads or profitable sales. Nothing wrong with that! We all know the meaning of lust in the traditional sense. Its origins are [...]

Tips for Creating Well Optimized & Performing Text Ads

5 Apr 2011

Be straight to the point Ads that are more fact-based with a good sales pitch tend to have better performance than ads that are just simply trying to be clever [...]

Google Local Ads: Location Ad Extensions Boost Performance

31 Mar 2011

Are you a local business owner? Would you like to better target your ads to potential customers in your area? Are you looking for a little something ‘extra’ to call [...]

Tips On Creating Your Negative Keyword List

29 Mar 2011

Negative Keywords are essential to every Pay Per Click Management Program, they help eliminate unwanted impressions, reduce overall costs and ultimately improve your [...]

Pay Per Click Management and Perception

27 Mar 2011

“Marketing is not a battle of products; it’s a battle of perceptions.” — Al Ries & Jack Trout Your target audience’s perception is your reality. Thus, you [...]

Enhanced CPC Bidding: Is It Really Enhanced?

22 Mar 2011

One size does not fit all anymore than one bidding strategy works for all campaigns. This is certainly true when it comes to the Enhanced CPC bidding option offered [...]

Great PPC Management is Not for the Birds

21 Mar 2011

What did Alexander the Great have in common with Rameses II (The Great)? Both were Egyptian Pharaohs. And what does Alexander the Great have to do with PPC [...]

PPC Services: Managing Expectations

16 Mar 2011

It is critical that you have realistic expectations before jumping feet-first into Pay Per Click (PPC). You should not use PPC if – You believe that PPC should [...]

Pay Per Click Management: Time to Pay The Pied Piper of the Internet

22 Nov 2010

Search marketing is evolving everyday and the reason why is no different than story of the Pied Piper. Everyone knows the story of the Pied Piper, right? If not, [...]

The EverEffect PPC Approach

29 Oct 2010

Our Focus From the very outset, lies in three main areas: Validation of the online interest in your Product/Service. The alignment/integration of your PPC efforts [...]