Conversion Rate Optimization

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How Much Should I Pay for SEO?

28 Jul 2022

Shockingly, 46% of small businesses are spending $0 on SEO. What a mistake! A zero-dollar SEO budget brings zero return. Fail to invest in SEO and you’re failing [...]

Delight Your Audience with Smarter Website Design [Infographic]

14 Jun 2016

Is your website bringing in business or turning it away? Launching a website isn’t the end of the marketing process, it’s the beginning. To hone your message, we put [...]

PPC Strategy – Using Location Exclusions & Negative Keywords

17 May 2016

Stop wasting my clients’ money. You’re probably asking yourself how you’re wasting my clients’ money. After all, it’s not your responsibility to make sure that [...]

Increasing PPC Traffic Should Not Be A Goal (Alone)

28 Feb 2012

You can see the headlines everywhere, screaming across the internet: “How To Get More Hits! Increase Traffic Instantly! Guaranteed Visitor Increase!” [...]

How Coupon Codes Killed My Memorial Day Shopping Experience

10 Jun 2011

I absolutely dislike shopping in retail stores & malls; they are crowded, it’s hard to locate what you’re looking for, you’re never sure if you’re getting [...]

Great Landing Pages Utilize These Five Tactics

18 Mar 2011

Great landing pages are artfully crafted to deliver results. All too often simple mistakes lead to wasted opportunities and money. I hope the tactics listed below [...]

Snow Day Online Optimization

1 Feb 2011

Sitting on my comfortable couch in my warm living room, looking out over our quiet ice-coated neighborhood, it’s easy to assume that everyone else in town is [...]

Checkout Optimization: Is Your Website Suffering from the Effects of Online Buying Remorse?

5 Jan 2011

In the days of brick and mortar stores customers would purchase something, get home, and doubt the need to have purchased the item. This became such a frequent [...]

Al Ries is Wrong, Part 2

25 Jul 2007

In my last post – on a dare to evaluate an Al Ries video – I launched into a rather lengthy rant about why the internet would lead to the eventual obsolescence of [...]

Al Ries is Wrong, Part 1

17 Jul 2007

An industry peer recently insisted that I view an Al Ries video on the subject of Convergence (http://riesreport.com/index.php?video_id=16), and dared me to dispute [...]