Great Landing Pages Utilize These Five Tactics
18 Mar 2011
Great landing pages are artfully crafted to deliver results. All too often simple mistakes lead to wasted opportunities and money. I hope the tactics listed below [...]
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PPC Services: Managing Expectations
16 Mar 2011
It is critical that you have realistic expectations before jumping feet-first into Pay Per Click (PPC). You should not use PPC if – You believe that PPC should [...]
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PPC Keywords: How to Find, Select & Organize Them!
15 Mar 2011
When it comes to PPC Management, having a properly structured and well optimized Campaign is the difference between meeting your ROI goals or exceeding them or, [...]
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Web Analytics Tips: Unleash the Power of Internal Site Search Tracking
22 Feb 2011
As a Web Analytics company who continually performs detailed analytic audits, EverEffect has pretty much seen it all. The problems we commonly run into that stop us [...]
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Dynamic SEO Increases Organic CTR on Valentine's Day
17 Feb 2011
First let’s lay out some definitions: Dynamic SEO – Are you paying an SEO Firm a Monthly fee? Then you better have dynamic / always evolving & improving SEO. [...]
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Assessing your Pay Per Click Marketing Efforts
7 Feb 2011
Below we will discuss a few of the obvious ways to measure and assess how effective your Pay Per Click Account is being managed. There are hundreds of factors that [...]
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Snow Day Online Optimization
1 Feb 2011
Sitting on my comfortable couch in my warm living room, looking out over our quiet ice-coated neighborhood, it’s easy to assume that everyone else in town is [...]
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Checkout Optimization: Is Your Website Suffering from the Effects of Online Buying Remorse?
5 Jan 2011
In the days of brick and mortar stores customers would purchase something, get home, and doubt the need to have purchased the item. This became such a frequent [...]
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