2011 - Page 4 of 4 - Digital Marketing Agency

Great Landing Pages Utilize These Five Tactics

18 Mar 2011

Great landing pages are artfully crafted to deliver results. All too often simple mistakes lead to wasted opportunities and money. I hope the tactics listed below [...]

PPC Services: Managing Expectations

16 Mar 2011

It is critical that you have realistic expectations before jumping feet-first into Pay Per Click (PPC). You should not use PPC if – You believe that PPC should [...]

PPC Keywords: How to Find, Select & Organize Them!

15 Mar 2011

When it comes to PPC Management, having a properly structured and well optimized Campaign is the difference between meeting your ROI goals or exceeding them or, [...]

Web Analytics Tips: Unleash the Power of Internal Site Search Tracking

22 Feb 2011

As a search engine company who continually performs detailed analytic audits, EverEffect has pretty much seen it all. The problems we commonly run into that stop us [...]

Dynamic SEO Increases Organic CTR on Valentine's Day

17 Feb 2011

First let’s lay out some definitions: Dynamic SEO – Are you paying an SEO Firm a Monthly fee? Then you better have dynamic / always evolving & improving SEO. [...]

Assessing your Pay Per Click Marketing Efforts

7 Feb 2011

Below we will discuss a few of the obvious ways to measure and assess how effective your Pay Per Click Account is being managed. There are hundreds of factors that [...]

Snow Day Online Optimization

1 Feb 2011

Sitting on my comfortable couch in my warm living room, looking out over our quiet ice-coated neighborhood, it’s easy to assume that everyone else in town is [...]

Checkout Optimization: Is Your Website Suffering from the Effects of Online Buying Remorse?

5 Jan 2011

In the days of brick and mortar stores customers would purchase something, get home, and doubt the need to have purchased the item. This became such a frequent [...]