PPC Account Management: The 7 Deadly Sins – Sin #1 – Lust
11 Apr 2011
All marketers lust after affordable leads or profitable sales. Nothing wrong with that! We all know the meaning of lust in the traditional sense. Its origins are [...]
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Pay Per Click Management and Perception
27 Mar 2011
“Marketing is not a battle of products; it’s a battle of perceptions.” — Al Ries & Jack Trout Your target audience’s perception is your reality. Thus, you [...]
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Great PPC Management is Not for the Birds
21 Mar 2011
What did Alexander the Great have in common with Rameses II (The Great)? Both were Egyptian Pharaohs. And what does Alexander the Great have to do with PPC [...]
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Google's Display Network: Hide & Seek and The Games We Play
17 Mar 2011
Unless you’ve been woefully out of touch, if you’re in the PPC Management game you probably know all about the Google Display Network (formerly known as the Content [...]
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PPC Keywords: How to Find, Select & Organize Them!
15 Mar 2011
When it comes to PPC Management, having a properly structured and well optimized Campaign is the difference between meeting your ROI goals or exceeding them or, [...]
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Beware the Ultimate Grinch: Online Holiday Scammers
1 Dec 2010
“Your ads may be paused or disabled unless you log into your account now and verify your information.” Would a message like this, arriving in your inbox [...]
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