Pricing / Paid Social Demand Generation
Plans from $1,400 /mo · month-to-month
Your buyers aren't searching yet. They're scrolling. Our paid social plans put the right offer in front of the right people on Facebook, Instagram and other platforms, with ad creative, lead forms and tracking built in, so every campaign is judged by the customers it brings in.
★ 5.0 from 35+ reviews19+ years in business90% client retention
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Native lead form3 short questions
Illustrative
★★★★★
★★★★★Social platforms are built to sell you reach. Without a clear offer, the right audience, fresh creative and tracking that follows the lead past the form, most of that budget buys scrolls, likes and leads that never answer the phone.
A boosted post optimizes for engagement, not leads. Likes don't pay the bills.
Broad automated targeting finds people who click, not always people who buy.
The same creative for weeks. Costs rise quietly while results fall.
Easy forms mean easy junk. Without qualifying questions, you get names, not buyers.
Check two or more? Paid social is likely your best way to create demand before buyers start searching.
Every plan starts with an audit of your accounts, audience and competitors, then builds campaigns around a clear offer, with the creative, lead capture and tracking that keep spend accountable. Your fee is flat. Your ad spend goes straight to the platform, in your account.
Focus
$1,400 /mo
For one core offer and audience that needs a well-built campaign, fresh creative and tracking you can trust.
The paid social foundation
Growth
$2,600 /mo
For businesses ready to reach more audiences with more offers, and bring back people who already showed interest.
Everything in Focus, plus:
Scale
$4,400 /mo
For businesses on more than one platform that want original video and budget tied to which leads became sales.
Everything in Growth, plus:
Ad spend is not included and is paid directly to Meta or the platform you advertise on. We'll recommend a starting budget in your free visibility analysis. Running on several platforms? Ask about Scale →
No mystery line items. Here's what each piece of work is, why it protects your ad budget, and which plans include it.
Your ad history, pixel, past creative and results, plus the ads competitors are running now.
Why it matters: every report measures against day one.
Who to reach, the offer that moves them, and the structure and budget to test it.
Why it matters: the right offer beats a bigger budget.
Campaigns built and run week to week, with headlines and copy written for each ad.
Why it matters: your budget is steered, not on autopilot.
Image, carousel and short video ads from your photos and footage, tested head to head.
Why it matters: creative is the biggest lever, and it wears out.
A page matched to the ad, or an in-platform form with qualifying questions.
Why it matters: more clicks become leads worth calling.
Pixel and server-side tracking, checked to count real leads, reported plainly.
Why it matters: bad data finds you more bad leads.
Campaigns for new audiences, services or seasonal offers beside your core one.
Why it matters: reach more of your market.
Follow-up ads for people who visited, watched or opened a form but didn't finish.
Why it matters: warm prospects cost less to convert.
More ad concepts and page versions in rotation, so tests run faster.
Why it matters: each win lowers cost per lead.
Meta plus the other platforms your buyers use, with shared audiences and budget.
Why it matters: platforms stop competing blindly.
Short-form video ads scripted, shot and edited for the feed.
Why it matters: original video outperforms recycled clips.
Qualified leads and closed sales sent back to the platform, reported by segment.
Why it matters: the platform learns from customers.
F Focus G Growth S Scale Green = included
One core offer and audience, and you want ads, creative and tracking done right
FocusMore services or audiences, plus remarketing to people who already showed interest
GrowthMore than one platform, original video, and reporting tied to closed sales
Scale| Compare plans | Focus$1,400 | Growth$2,600 | Scale$4,400 |
|---|---|---|---|
| Best for | One core offer | More audiences + remarketing | Multi-platform + video |
| Audit, baseline & research | |||
| Audience & campaign strategy | |||
| Campaign management & ad copy | |||
| Ad creative & testing | |||
| Landing page or lead form | |||
| Conversion tracking & reporting | |||
| Audience & offer campaigns | Core campaign | + Additional | + Additional |
| Remarketing | — | ||
| Creative & page variants | Core set | + Additional | + Additional |
| Platforms managed | [Meta: Facebook & Instagram] | [Meta: Facebook & Instagram] | + Additional platforms |
| Original video production | — | — | |
| Sales-outcome feedback | — | — | |
| Ad spend | Separate | Separate | Separate |
Paid social can bring leads in weeks, but the first month is about getting the offer, creative and tracking right so the platform learns from real leads, not junk.
Weeks 1–2
Accounts, past ads and competitors reviewed. Pixel and conversion tracking fixed and verified.
Weeks 3–4
Audiences and offer defined, first ads built, landing page or lead form live, campaigns launched.
Months 2–3
Weekly lead-quality reviews, budget moved to what's working, new creative rotated in. Remarketing on Growth and Scale.
Month 4+
Lower cost per qualified lead, then add audiences, offers, platforms and budget where the numbers support it.
Most accounts see first leads within the [first 2–4] weeks and a steadier cost per lead after [60–90] days. Creative is refreshed every [4–6] weeks.
Reach and engagement are what the platform sells you. Customers are what you want. Every report connects the two.
What most social ad reports show
What EverEffect reports
FacebookInstagramMessenger+ LinkedIn, TikTok or Nextdoor on Scale
Your accounts, your data. Your ad accounts, pixel, audiences and creative are yours. If you ever leave, the campaigns, data and history stay with you.
Our pricing is published, so you can compare plans before you ever talk to us. Every plan includes the strategy, the creative, the tracking and the reporting.
You pay for the work, not onboarding.
Stay because it works, not because of a contract.
No surprise design invoices.
Ad spend
Paid directly to Meta or the platform
On your card, in your account. You set the amount; we recommend where it should go.
Meta / platform
Management fee
$1,400, $2,600 or $4,400 flat
Strategy, campaigns, creative, lead capture, tracking and reporting.
EverEffect
No percentage of ad spend. We're never paid more just for spending more of your money. When the numbers support a bigger budget, we'll show you why.
Each one needs its own ads, budget and tracking.
More platforms and original video add work.
A CRM lets us optimize toward customers.
Paid social creates demand. Pair it with Paid Search & Local Lead Acquisition to catch those buyers when they search. See all pricing →
| EverEffect paid social plan | Boosting posts yourself | Percentage-of-spend agency | |
|---|---|---|---|
| How you pay | Flat monthly fee + your own ad spend | Ad spend + your time | A cut of every dollar you spend |
| Creative | Built, tested and refreshed for you | Whatever you post | Often extra |
| Who owns the account | You | You | Often the agency |
| What gets optimized | Qualified leads and sales | Likes and reach | Often spend |
5.0
★★★★★
From 35+ reviews. 90% of clients stay with us year after year.
GoogleClutch
"The people at EverEffect are amazing."
"After just one session with them, I have seen results. Multiple new clients have found me through Google, which has never happened in the past. If you own a business and aren't getting online traction, call them right now."
01
Our fee runs $1,400 to $4,400 a month, depending on audiences, offers, platforms and creative. Ad spend is separate.
02
No. Your ad budget is paid directly to Meta or the platform, billed to your card. Our fee covers the work.
03
It depends on your market, audience and offer. We'll recommend a starting budget in your free analysis.
04
Yes. Every plan includes ad design and copy. Scale adds original video production.
05
Focus and Growth run on [Facebook and Instagram]. Scale adds the platforms that fit your buyers.
06
No. This is paid ads. Posting and community work are in our Social Presence & Community plans.
07
Both, depending on the offer. We'll test which brings you better-quality leads.
08
No. Every plan is a flat fee, so we're never paid more just for spending more.
09
Often within the [first 2–4] weeks. Cost per lead usually steadies after [60–90] days.
10
No. There are no setup fees, and every plan is month-to-month.
Get a free visibility analysis. We'll show you what competitors are running, which audiences and offers fit your business, what a realistic starting budget looks like, and which plan fits.
Talk to a real person.
No pressure. No lock-in.
Clear pricing. No setup fees. No long-term contracts.
See Our PricingHi, I’m Rachel. How can I help your business?
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