Get on the Shortlist Early
Show up in search, the map pack, paid results and AI answers while homeowners are still researching.
Digital Marketing for Remodeling & Design-Build Companies
Remodeling Marketing That Turns Months of Research Into Signed Contracts.
Homeowners planning a kitchen, bath or whole-home remodel spend weeks searching, saving photos, reading reviews and asking AI before they book a single consultation. We put you in front of them at every step, then track every lead to the contract it became.
★ 5.0 from 35+ reviews19+ years in business90% client retention
★★★★★
★★★★★Homeowners Pick Their Remodeler
Long Before They Call One
A remodel is one of the biggest checks a homeowner will ever write, so they take their time. By the time they book consultations, they've narrowed the list to three or four companies. If you weren't visible during the research, you're not on the list.
Marketing with EverEffect helps your remodeling company:
Book More Design Consultations
A site, portfolio and offer that turn "just looking" into a scheduled in-home visit.
Win the Bid on Trust, Not Price
Reviews, project galleries and proof that make you the safest choice among three to five bids.
Know What a Contract Costs
Every lead tracked to the channel, consultation and signed contract behind it.
Homeowners typically gather 3 to 5 bids on a major remodel, and a midrange kitchen remodel now averages $82,000. Source: Nerdwallet
If you can't trace it to a signed contract, you can't repeat it.
Marketing Built Around the
Projects You Want More Of
A couple dreaming about a new kitchen and a homeowner finishing a basement don't search the same way. We build campaigns, pages and keywords around the projects with the best margins for you.
Kitchen Remodeling
Your biggest-ticket, most-searched project. Reach homeowners while they're still saving photos and setting a budget.
Bathroom Remodeling
Faster decisions and steady volume. Win the primary bath that leads to the kitchen two years later.
Whole-Home & Design-Build
Long, high-value projects that need portfolio proof, a clear process and a lot of trust.
Additions & ADUs
Buyers comparing cost, permits and timelines. Be the expert they find first.
Basement Finishing
Demand you can fill in fall and winter, when other remodeling work slows down.
Aging-in-Place & Accessibility
A growing, referral-heavy niche where trust and clear answers win the job.
Only do certain projects, or a certain price range? We'll build around your mix. Let's talk →
Why remodelers choose EverEffect
A Marketing Partner That Understands a Long Sales Cycle
We've spent 19+ years helping local service businesses turn searches into booked work. We know a remodeling lead can take months to close, and that the follow-up after the consultation matters as much as the ad that started it.
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Built for local service businesses
Home services are the core of what we do, so you're not paying us to learn how homeowners hire.
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Tracking from first click to signed contract
Call, form and CRM tracking go in first, so you see cost per consultation and per contract, even months later.
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Ready for AI search
Reviews, Houzz and directory profiles that get you named when homeowners ask ChatGPT for a remodeler.
Every Channel Homeowners Use
While They Plan, Working as One
Search, maps, ads, AI answers, social and your website, run by one team. Budget shifts with the remodeling season and moves to whatever is booking consultations.
SEO for Remodelers
Rank for "kitchen remodeler [city]" and the research questions homeowners ask months before they hire.
SEO →Local SEO & Google Business Profile
Win the map pack in every town you serve, with project photos and reviews front and center.
Local SEO →AI Search Optimization
Get named when homeowners ask ChatGPT, Perplexity and AI Overviews for the best remodeler near them.
AI SEO →PPC & Local Services Ads
Search ads and LSAs built around project value, with negatives that keep DIY and "cheap" searches out.
PPC management →Remodeling Website Design
Portfolio-first sites with before-and-after galleries, process pages, financing info and consultation forms.
Website design →Content & Project Pages
Cost guides, idea pages and project case studies that build authority for search and AI.
Content marketing →Paid Social & Video
Facebook, Instagram and YouTube project walkthroughs that keep you top of mind during long research.
Paid social →Reviews & Reputation
A steady review process across Google, Houzz, Facebook and the BBB, with a response for every review.
Google Business Profile →We Report on Signed Contracts.
Most Agencies Report on Clicks.
A remodeling lead can take three months to close. If your agency stops tracking at the form fill, it can't tell you what's working.
What most agencies report
- Impressions and clicks
- Website traffic
- Cost per click
- Keyword rankings
- Form fills
- A monthly PDF
What EverEffect reports
- Leads by project type and budget
- Qualified leads vs. tire-kickers and DIY shoppers
- Cost per consultation and per signed contract
- Map pack and AI answer visibility, town by town
- Consultations booked, proposals sent, contracts signed
- A plain-English review and what we're changing next
- 1
First response
Every lead routed to your team fast, with missed calls flagged the same day.
- 2
Consultation booked
Forms and calls tracked to the in-home or showroom visit they became.
- 3
Bid-stage nurture
Email and retargeting keep you top of mind while homeowners compare quotes.
- 4
Contract signed
Your CRM closes the loop back to the ad, page or listing that started it.
Know What You'll Pay
Before You Commit
Our pricing is published, so you can compare plans before you ever talk to us. Every plan includes the work, the tracking and the reporting.
No Setup Fees
You pay for the work, not onboarding.
Month-to-Month
Stay because it works, not because of a contract.
Plain-English Reports
See what you got for every dollar.
Client Results
Measured in Booked Work.
Here's what our marketing has done for clients like yours.
Year 3 vs. Year 1
83%
More signed cases
312%
Contact growth
Year 3 vs. Year 1
221%
Revenue growth
411%
Contact growth
Year 4 vs. Year 1
1,640%
Revenue growth
104%
ROAS increase
Contractors Stay Because the Calendar Stays Full
5.0
★★★★★
From 35+ reviews. 90% of clients stay with us year after year.
GoogleClutch
"I've been with these guys since 2012."
"They handle all of our digital marketing. And in the past year, our traffic and sales have doubled and sales continue to increase. They really know the data and are a pleasure to work with."
Remodeling Marketing: What Every Owner Should Know
How homeowners choose a remodeler today, and what it takes to be the company they hire.
What is remodeling marketing?
Remodeling marketing is everything that gets a homeowner planning a project to find your company, trust it and book a consultation. Today that's mostly digital: Google search and the map pack, paid ads, your website and portfolio, reviews, Houzz, social media and AI tools like ChatGPT. Remodeling is different from emergency trades. Nobody needs a new kitchen tonight, the project costs tens of thousands of dollars, and homeowners compare several bids. A plan built for a plumber won't work for a remodeler.
How homeowners shop for a remodel
Nobody remodels in an emergency. Homeowners move through five stages, and the remodeler who shows up at every one usually signs the contract.
| Stage | What they do | What wins it |
|---|---|---|
| Dreaming | Saves photos, reads cost guides, watches project videos | Idea content, social, video, Houzz |
| Researching | Searches "remodelers near me," reads reviews, asks AI | Local SEO, reviews, AI visibility |
| Shortlisting | Visits 3–5 websites and portfolios | Portfolio-first site, clear process |
| Consultations | Books in-home or showroom visits | Easy booking, fast response |
| Deciding | Compares bids for weeks | Nurture email, retargeting, case studies |
Remodeling marketing and AI search
More homeowners now ask ChatGPT, Perplexity or Google's AI Overviews "who's the best kitchen remodeler near me?" or "how much does a bathroom remodel cost in [city]?" These tools recommend a few companies, pulled from review sites, Houzz, directories like the BBB and Angi, local news and forums like Reddit and Nextdoor. The remodelers that get named have strong reviews, detailed project pages and mentions in the right places. We build that footprint and track the leads it brings in.
Google AI OverviewsGoogle reviews, your service and cost pages
ChatGPTReddit and forums, Houzz, directories
PerplexityCited web pages, review sites, project galleries
Marketing for the remodeling season
Remodeling demand follows a rhythm, and flat budgets miss it:
- Winter to early summer: homeowners research and plan. Build content, SEO and AI visibility so you're on the shortlist.
- Late summer to fall: the decision window. Push paid search, retargeting and consultation offers.
- Late fall to winter: follow up on open bids, collect reviews and promote basement and interior projects.
- All year: nurture email to past bids and past clients, who are your best source of repeat and referral work.
How our process works
- Market audit. We review your visibility, competitors, ad spend and where projects come from today.
- Pick your projects. We set the project types, price ranges and towns you want more of.
- Tracking setup. Call tracking, form tracking and CRM handoff go in before launch.
- Channel plan. The mix of SEO, local, AI search, paid search and social that fits your market and season.
- Build and launch. Portfolio pages, project and city pages, campaigns and profiles go live.
- Lead follow-up. We flag missed calls and slow responses and set up nurture for open bids.
- Optimize. We cut what isn't booking consultations and move budget to what is.
- Report and scale. Every month you see leads, consultations, contracts and cost per contract by channel.
Signs your marketing is underperforming
- You get leads, but most are small jobs or price shoppers
- You buy shared leads from Angi or HomeAdvisor and compete with four other contractors for each one
- Your website looks dated next to the competitors you lose bids to
- You don't show up in the map pack or AI answers for your best project types
- Bids go quiet after the consultation and nobody follows up
- Your agency reports clicks and rankings, never signed contracts
Every one of these can be fixed.
What to look for in a remodeling marketing agency
- Home services experience. Ask for results they've earned for contractors.
- Contract-level reporting. You should see cost per signed contract, not just cost per click.
- Your accounts, your data. Ad accounts, tracking and your website belong to you.
- A plan for the long sales cycle. Ask how they'll stay in front of homeowners between consultation and decision.
- An AI search plan. Ask how they'll get your company recommended in ChatGPT and AI Overviews.
- No lock-in. A good agency keeps you with results, not contracts.
Remodeling Marketing Questions We Hear Every Week
01
How long until we see more consultations?
Paid search can bring leads in weeks; local SEO moves in 30–90 days and organic and AI search build over 3–6 months. Contracts follow leads by several weeks.
02
Can you track which marketing led to a signed contract?
Yes. Every lead is tagged by channel and connected to your CRM, so you see which became contracts, even months later.
03
How do you keep out small jobs and price shoppers?
Project-type pages, negative keywords, budget fields on forms and messaging that leads with quality, not discounts.
04
What if I already buy leads from Angi or HomeAdvisor?
Shared leads go to several contractors at once. We build leads that come to you alone through search, maps, ads and AI.
05
Will you work with my existing website?
Usually, yes. We only recommend a rebuild when it's holding you back.
06
Do you require a long-term contract?
No. We work month-to-month.
See Where Your Remodeling Company Stands
Get a free visibility analysis. We'll show you where your company shows up while homeowners research across Google, the map pack, paid ads and AI answers, where projects are slipping to competitors, and what it would take to fill your design calendar.
Talk to a real person.
No pressure. No lock-in.