$5.42
average cost per click in Google Ads
Every click costs real money, so every wasted click comes straight out of your budget.
Stop Paying for Clicks.
Start Paying for Customers.
We run Google Ads, Microsoft Ads and Shopping campaigns that track every call, form and sale back to the click that brought it in. Then we move your budget to what's working, every week.
★ 5.0 from 35+ reviews19+ years in business90% client retention
★★★★★
★★★★★Paid Search Puts You in Front of Buyers Today.
Waste Makes It Expensive.
When someone searches for what you sell, ads hold the top of the page, above the map and the organic results. It's the fastest way to get leads, and the fastest way to burn a budget when no one is watching the search terms, bids and landing pages.
8.18%
average conversion rate across industries
About 92 of every 100 paid clicks never become a lead. The keywords, ad and landing page decide which ones do.
$9.87
average cost per click for law firms
Legal is one of the most expensive industries to advertise in. Mistakes cost more where clicks cost more.
Clicks are easy to buy. Customers are the point.
Why businesses choose EverEffect for PPC
PPC Run by Specialists Who've Been Doing It for 19+ Years
We've managed paid search for law firms, contractors, online stores and nonprofits since 2007. You set the goals. We build the tracking to measure them, then work the account until we hit them.
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You own everything
Your ad accounts, data and creative stay in your name. If you ever leave, all of it stays with you.
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Tracking before spend
Call and conversion tracking go in before we scale your budget, so we optimize for customers, not clicks.
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No time caps on your account
Your specialist works your campaigns as much as they need, not a fixed number of hours a month.
Our PPC Management Services
Six pieces, one account. Each one feeds the others, and all of them are measured against the goals you set.
Account Audit & Strategy
We review your campaigns, bids, search terms, tracking and landing pages, then hand you a plan ranked by what will save or make the most money first.
Keyword Research & Negative Keywords
We target searches with buying intent and block the ones that drain budget, checking your search terms every week.
Ad Copy, Creative & Compliance
We write and test ads that earn the click, and keep them within the ad rules for regulated industries like legal, healthcare and finance.
Landing Pages & Conversion Rate
We build and test landing pages that turn clicks into calls and forms, which lowers your cost per lead and lifts your Quality Score.
Bid & Budget Management
We put about 90% of your budget behind what's proven and test new ground with the other 10%, adjusting bids as results come in.
Shopping, Performance Max & Remarketing
We tune product feeds, guide Google's automated campaigns with a human in the loop, and bring back visitors who didn't buy the first time.
- Google Search
- Google Shopping
- Performance Max
- Microsoft Ads
- Display & Remarketing
Also running Local Services Ads, YouTube ads, paid social or ChatGPT ads? See those services →
How We Turn Ad Spend Into Revenue, Step by Step
The first month fixes what's leaking. Every month after that compounds.
01
Weeks 1–2
Audit + Tracking
- Full account audit
- Goals set with you
- Conversion, call and lead quality tracking installed or fixed
02
Weeks 2–4
Build
- Keyword research and negative lists
- Campaigns restructured by intent
- New ads written
- Landing pages built or fixed
03
Months 2–3
Optimize
- Search terms reviewed weekly
- Bids tuned to cost per lead or ROAS
- Ad and landing page A/B tests
- Remarketing live
04
Month 4+
Scale
- 90/10 budget split
- Expand into Shopping, Performance Max and Microsoft Ads
- New markets and services
Weekly Scorecards. Every Dollar Accounted For.
You get a scorecard every week and a full report every month, written in plain English. You'll always know what you spent, what it brought in, and what we're changing next.
Weekly scorecard
Spend, leads, cost per lead and ROAS against your goals, every week.
Change log
Every change we made to your account and why we made it.
Goals vs. actual
Month-over-month results against the targets you set.
Pacing
Where spend is headed this month, so there are no surprises on your bill.
Know What You'll Pay
Before You Commit
Our pricing is published, so you can compare plans before you ever talk to us. Every plan includes the work, the tracking and the reporting.
No Setup Fees
You pay for the work, not onboarding.
Month-to-Month
Stay because it works, not because of a contract.
Plain-English Reports
See what you got for every dollar.
Client Results Measured in
Revenue, Not Clicks
Real clients, real numbers. Here's what steady, tracked marketing did for businesses like yours.
Year 3 vs. Year 1
83%
More signed cases
312%
Contact growth
Year 3 vs. Year 1
221%
Revenue growth
411%
Contact growth
Year 4 vs. Year 1
1,640%
Revenue growth
104%
ROAS increase
Clients Stay Because the Numbers Hold Up
5.0
★★★★★
From 35+ reviews. 90% of clients stay with us year after year.
GoogleClutch
"Cannot tell you enough what a good decision it was to hire EverEffect."
"It is really nice knowing that I've got a person to contact, a human being that I can communicate with at one second's notice and they'll be right back with me."
PPC Management:
What It Means for Your Business
What a business owner should know before hiring a PPC management company.
What is PPC management?
Pay-per-click (PPC) advertising puts your ads on Google, Bing and other platforms, and you pay only when someone clicks. PPC management is the ongoing work of running those ads well: picking keywords, writing ads, setting bids, blocking wasted searches, building landing pages and tracking which clicks become customers. A campaign can launch in a day. Making it profitable takes steady, weekly attention.
How to measure PPC
We set bids against the number that matches your business, and track leads all the way to signed clients or sales where your systems allow it.
ROASrevenue ÷ ad spend$2,000 in sales from $500 in ads = 4:1. Online stores live by this number.
Cost per leadad spend ÷ leadsLaw firms and contractors live by this one.
Cost per customerad spend ÷ new customersThe number that matters most. A cheap lead that never hires you isn't cheap.
PPC vs. SEO
| PPC | SEO | |
|---|---|---|
| Speed | Leads within days of launch | Builds over 6–12 months |
| Cost | Pay for every click | No per-click cost; pay for the work |
| When it stops | Traffic stops when spend stops | Rankings keep working after the work slows |
| Best for | Fast leads, testing offers, competitive terms | Long-term, lower-cost lead flow |
The two work best together. PPC data shows which keywords convert, which tells SEO where to focus.
Hiring an agency vs. managing PPC in-house
- Cost: an in-house hire means a salary, tools and training. An agency spreads that across a team.
- Depth: an agency sees what's working across many accounts and industries, every week.
- Focus: PPC needs daily attention. Outsourcing it frees your team to run the business.
In-house can work when the budget is large enough to fund a full-time specialist. Many of our clients start with us and keep an internal marketer who works alongside our team.
PPC and AI search
Search results now include AI answers. Google shows ads inside and around AI Overviews, and ChatGPT has begun showing ads too. The basics still decide who wins: clear ads, strong landing pages and clean conversion data that tells the platforms' automated bidding who your best customers are. We keep that data accurate so the automation works for you. See our ChatGPT Ads and AI Search Optimization pages →
What to look for in a PPC management company
- You own the account. Never sign with an agency that keeps your ad account or data in its name.
- Tracking tied to leads. Ask how they track calls, forms and sales, not just clicks.
- A clear weekly rhythm. You should know what they changed and why.
- Proof in your industry. Ask for real numbers from accounts like yours.
- No lock-in. A good agency keeps you with results, not contracts.
PPC Questions We Hear Every Week
01
What platforms do you manage?
Google Ads and Microsoft Ads. Local Services Ads, paid social and ChatGPT ads each have their own page.
02
Can you audit our current account?
Yes. Every free visibility analysis can include a PPC review: wasted spend, tracking gaps and the fastest fixes.
03
How much should we spend on ads?
We start from your target cost per lead or ROAS and work backward to a budget that can hit it.
04
How fast will we see results?
Ads can bring leads within days. Most accounts improve in the first 60–90 days as we cut waste.
05
Who owns the ad account?
You do. The account, data and creative stay in your name, always.
06
Do you require a long-term contract?
No. We work month-to-month.
Find Out Where Your
Ad Budget Is Leaking
Get a free visibility analysis. We'll review your paid search account, show you where spend is being wasted, and lay out what it'll take to lower your cost per lead.
Talk to a real person.
No pressure. No lock-in.