65–75%
of businesses have no digital marketing plan or strategy
No Clear Goal
Busy marketing with no target. You're doing a lot, but nobody can say what “working” looks like.
You Know Where You Want to Grow. We'll Map How to Get There.
A digital marketing strategy built on your numbers, not a template. We show you where your customers search, scroll and ask AI, what to spend in each channel, and how every lead gets tracked, so each dollar has a job.
★ 5.0 from 35+ reviews19+ years in business90% client retention
★★★★★
★★★★★Most Marketing Doesn't Fail.
It Drifts.
Without a plan, marketing turns into a pile of tactics: an ad campaign here, a new website there. Each might work on its own, but nothing adds up, and nobody can say which dollars brought in customers.
95–97%
of ad spend goes to clicks that don't convert
Money in the Wrong Places
Budget follows habit or the last sales pitch, not the channels that bring in customers.
63–93%
of buyers use AI tools to research providers
Invisible in AI Search
Buyers now ask ChatGPT, Perplexity and AI Overviews who to hire. Most plans don't account for it at all.
A digital marketing strategy from EverEffect helps you:
Set Goals You Can Measure
Leads, cases, jobs or sales per month, with a target for each channel.
Spend Where It Pays
A budget split by channel, based on what a customer is worth to you.
Get Found Everywhere Buyers Look
Google, maps, paid ads, social and AI answers, in one connected plan.
Know What's Working
Tracking set up before launch, so every lead ties back to its source.
Tactics without a plan are just expenses.
Why businesses choose EverEffect for digital marketing strategy
Building Marketing Plans That Pay for Themselves for 19+ Years
We've built plans for law firms, contractors, multi-location brands, online stores and nonprofits. You get a plan your team can run, numbers to measure it by, and the option to have us run it with you.
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Senior strategists, every channel
The people who build your plan run SEO, paid, social and AI search every day.
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Built on your numbers
We start from your revenue goals, customer value and current results, not a package.
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AI search built in
Every plan covers ChatGPT, Perplexity and AI Overviews, not just Google.
Sample Strategy · Goal Scorecard
120
Leads per month target
$85
Cost per lead goal
4.2x
Return on marketing spend
Budget by channel
90-day priorities
Wk 1–2Install call + form tracking
Wk 3–6Rebuild top service pages
Wk 7–12Launch AI search + review program
Everything Your Plan Needs. Nothing It Doesn't.
Your strategy comes as a written plan you own, walked through live with your team.
Goal Scorecard
Your revenue goal broken into monthly targets for leads, cases, jobs or sales, by channel.
Market & Competitor Analysis
Who's winning your searches, ads and AI answers today, and where the openings are.
Ideal Customer Profile
Who you want, where they look, what they ask and what one is worth to you.
Visibility Audit
Where you show up today across Google, maps, paid ads, social and AI search, scored against competitors.
Channel Mix & Budget
Which channels to run, in what order, and how much to put behind each one.
AI Search Plan
The prompts buyers use, which sources each AI platform trusts, and how we get you mentioned in them.
Website & Conversion Review
What's stopping visitors from calling or filling out a form, ranked by impact.
Tracking & Reporting Setup
Call tracking, form tracking, analytics and CRM handoff, so every lead ties to its source.
90-Day Roadmap
The first three months, week by week, with owners and the numbers we'll judge it by.
Yours to keep. Run it in-house, hand it to another partner or have us run it. No lock-in.
From First Call to Finished Plan
in About 30 Days
Four phases, each with something you can see at the end of it.
- 1
Week 1
Discovery
Kickoff call on goals, customers, budget and what's been tried. We get access to analytics, ad accounts and your CRM.
You get
Goal scorecard draft - 2
Week 2
Audit
We review your site, rankings, ads, listings, reviews, social and AI visibility against your top competitors.
You get
Visibility audit - 3
Week 3
Plan
We set the channel mix, budget, AI search plan and tracking setup, and map the first 90 days.
You get
Written strategy - 4
Week 4
Walkthrough
We walk your team through the plan, answer questions and adjust it together.
You get
Final plan + 90-day roadmap
After the plan: run it yourself, or have EverEffect run it. If we run it, tracking goes live first and you get a plain-English report every month.
Timeline depends on how quickly we get account access and feedback.Know What You'll Pay
Before You Commit
Our pricing is published, so you can compare plans before you ever talk to us. Every plan includes the work, the tracking and the reporting.
No Setup Fees
You pay for the work, not onboarding.
Month-to-Month
Stay because it works, not because of a contract.
Plain-English Reports
See what you got for every dollar.
What a Good Plan
Brings In.
A strategy is only as good as what happens after. Here's what clients got once the plan was running.
Year 3 vs. Year 1
83%
More signed cases
312%
Contact growth
Year 3 vs. Year 1
221%
Revenue growth
411%
Contact growth
Year 4 vs. Year 1
1,640%
Revenue growth
104%
ROAS increase
Clients Stay Because the Plan Keeps Working
5.0
★★★★★
From 35+ reviews. 90% of clients stay with us year after year.
GoogleClutch
"We've taken market share with EverEffect's help and guidance."
"We were looking for a strong local market presence and a company focused on the needs of small business… We have grown substantially over the years and taken market share with EverEffect's help and guidance."
Richard SheaPartner, Sawin & Shea Law Firm
Digital Marketing Strategy:
What It Means for Your Business
Everything a business owner should know before hiring a strategy partner.
What is a digital marketing strategy?
A digital marketing strategy is a written plan for how your business will win customers online. It sets your goals, defines who you're trying to reach, picks the channels that reach them, assigns a budget to each and decides how results get measured. It's different from a list of tactics: tactics are what you do, strategy is why, where and how much.
Signs you need a strategy
- You're spending on marketing but can't say what it brings in.
- You've tried several channels and none of them stuck.
- Your goals outgrew your budget, or your team is stretched across too many things.
- Competitors show up in Google, maps and AI answers, and you don't.
- You're about to hire an agency, launch a site or enter a new market.
No clear goal, efforts that aren't reaching it, or too many goals for the budget: a plan fixes all three.
Strategy vs. tactics
| Strategy | Tactics | |
|---|---|---|
| Answers | What are we going after, and why? | What are we doing this week? |
| Time frame | 6 to 12 months, reviewed quarterly | Days to weeks |
| Examples | Win injury cases in three counties; cut cost per lead 30% | Launch a Google Ads campaign; publish two blog posts |
| Measured by | Revenue, leads, cost per lead | Clicks, rankings, impressions |
Tactics without strategy waste money. Strategy without tactics is a document on a shelf. You need both, in that order.
Strategy and AI search
More buyers now ask ChatGPT, Perplexity and Google's AI Overviews who to hire before they click a single link. These tools recommend a few businesses, pulled from review sites, comparison articles, directories, news and forums like Reddit, and each platform leans on different sources.
A strategy built only for Google misses that. Ours maps the questions your buyers ask AI, which sources each platform trusts in your category and how we get you mentioned there, early and often.
Google AI OverviewsReview and comparison sites, your Google Business Profile
ChatGPTForums like Reddit, directories, news mentions
PerplexityCited web pages, news and review sites
The six areas we evaluate
- Brand and business. Your goals, offer, pricing and what sets you apart.
- Customers. Who buys, how they search and what they ask before they call.
- Content and visibility. Your site, rankings, listings, reviews, social and AI mentions.
- Lead sources. Where leads come from today, what they cost and which ones close.
- Tools and tracking. Analytics, call tracking, CRM and how data flows between them.
- Team and partners. Who does what in-house and where outside help pays off.
What to look for in a strategy partner
- Experience across channels. An agency that only sells one channel will tell you that channel is the answer.
- A plan you can see. You should get a written strategy, not just a sales call.
- Numbers tied to revenue. Ask how they'll measure leads and sales, not just traffic.
- An AI search plan. Ask how they'll get you recommended in ChatGPT and AI Overviews.
- No lock-in. The plan should be yours, whether or not you hire them to run it.
Strategy Questions We Hear Every Week
01
What does a digital marketing strategy agency do?
We study your business, customers and competitors, then build a written plan for channels, budget and measurement.
02
How long does it take to build a strategy?
About 30 days from kickoff to final walkthrough, depending on how quickly we get account access.
03
How do you measure if the strategy is working?
Every plan starts with a goal scorecard: leads, sales and cost per lead by channel, reported monthly.
04
Do we have to hire you to run the plan?
No. The plan is yours. Many clients have us run it; some run it in-house.
05
What if our budget is small?
A plan matters more on a small budget. We'll tell you which one or two channels to start with.
06
Does the strategy include AI search?
Yes. Every plan covers ChatGPT, Perplexity and Google's AI Overviews.
07
Do you work with businesses like mine?
We work with law firms, home service companies, multi-location brands, online stores and nonprofits nationwide.
Find Out What Your Marketing
Should Be Doing
Get a free visibility analysis. We'll show you where you show up across Google, maps, paid ads, social and AI answers, where competitors are ahead, and what a plan to pass them looks like.
Talk to a real person.
No pressure. No lock-in.