~60%
of U.S. Google searches end without a click
More questions get answered on the results page, so fewer people ever reach a website.
Be the Business AI Recommends.
When customers ask ChatGPT, Perplexity or Google's AI who to hire, your name should be the first one in the answer. We build the authority, content and mentions that get you cited, and we measure it in leads, not just citations.
★ 5.0 from 35+ reviews19+ years in business90% client retention
★★★★★
★★★★★Your Customers Aren't Scrolling
Google Anymore. They're Asking AI.
People now ask an AI tool who to hire and act on the answer. If your business isn't in that answer, you're invisible to some of your most ready-to-buy prospects. The businesses that show up first now will be hard to unseat later.
8% vs. 15%
click rate with an AI summary vs. without
When an AI Overview shows, people click a regular result about half as often.
+35%
higher organic click-through rate for brands cited in AI Overviews
Being named in the AI answer lifts the rest of the page too, including a 91% higher click-through rate on paid ads.
The window is still open. Every month you wait, a competitor becomes the answer.
Free · No obligation
See Exactly How AI Talks About Your Business
Our free visibility analysis runs the questions your customers actually ask through ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. We compare you with your top three competitors and show you where you're missing.
- Which AI platforms mention you, and which skip you
- Whether you're named first or buried in the list
- Which sites AI pulls from when it recommends a competitor
- The fastest gaps to close, in order
Why businesses choose EverEffect for AI search
AI Search From a Team That's Been Doing SEO for 19+ Years
Plenty of agencies rebranded as "AI SEO" overnight. We've been earning search visibility for law firms, contractors, online stores and nonprofits since 2007, through every major Google update. AI search runs on the same signals we've always built: authority, clear content and a reputation other sites back up.
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SEO and AI, built together
One team runs your search foundation and your AI visibility, so nothing falls between two vendors.
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We track being first, not just being mentioned
AI lists a few businesses, and the first name gets the call. We measure how often you're named first, on each platform.
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Results in leads, not screenshots
We report AI-referred traffic and the leads it produced, next to your other channels.
"AI is changing how people choose who to hire. Instead of scrolling through ten links, they get one short answer, and that answer becomes the phone call. The businesses that optimize for AI now will own their markets for years."
Chris BrossChief Operating Officer
AI Visibility Starts With a
Strong Search Foundation
AI optimization isn't a standalone trick. ChatGPT, Perplexity, Gemini and Google's AI all pull answers from sites they already trust. Without solid SEO underneath, there's nothing for AI to cite.
AI Search Layer
Built on top of SEO, not instead of it
What we build
- Entity & knowledge graph
- Answer-first content
- Structured Q&A
- Third-party mentions
- llms.txt & AI crawler access
What we measure
- Citation frequency
- First-mention rate
- Share of voice
- Sentiment & accuracy
SEO Foundation
What AI reads before it cites you
- Technical SEO
- Site architecture
- Schema
- Content authority
- E-E-A-T signals
- Link building
- Local citations & NAP
- Reviews & Google Business Profile
You can't win in AI search without first earning authority on the web. We build both, in the right order, so each layer makes the other stronger.
AI Visibility Audit & Strategy
We test your customers' real questions across ChatGPT, Perplexity, Gemini, Copilot and AI Overviews, benchmark you against three competitors, and hand you a prioritized roadmap.
Entity & Structured Data
We make sure AI knows exactly who you are, what you do and where, with consistent business info, schema markup and llms.txt.
AI Content Optimization (GEO)
We rewrite key pages to be fact-based and answer-first, with the credentials and results that make them worth quoting.
Answer Engine Optimization
We build question-led content around the problems customers type into AI tools, with FAQ schema, so you're the answer, not one of ten.
Mentions, Reviews & Multi-Platform Presence
We grow your presence on the review sites, directories, publications, YouTube and Reddit threads each AI platform pulls from.
AI Search Monitoring
We track citations, first mentions and share of voice on every platform, plus the traffic and leads AI sends you.
- Google Search
- Google Maps
- AI Overviews
- ChatGPT
- Perplexity
- Gemini
- Claude
- Copilot
Traditional SEO vs. AI Search Optimization
Both matter. If you're only doing traditional SEO, you're missing a fast-growing group of your best prospects.
Traditional SEO
AI search optimization
Rank as a blue link on page one
Get named in the AI answer
Optimize for keywords and backlinks
Optimize for entity authority, structured data and third-party mentions
Customer compares ten results
AI gives a short list, and the order matters
Measure rankings and sessions
Measure citations, first mentions, accuracy and share of voice
Results build over 6–12 months
First citations often show in [60–90 days]
Customer scrolls and compares
Customer gets a direct recommendation
Strong SEO speeds up AI visibility. Authority carries across channels, so clients running both earn AI citations faster than those running AI work alone.
Our AI Search Optimization Process, Step by Step
AI visibility isn't a one-time fix. It compounds, and each phase sets up the next.
01
Weeks 1–4
Audit + Foundation
- AI citation audit across [100+] customer prompts
- Business info cleaned up across key directories
- Google Business Profile tuned
- LocalBusiness, Service and FAQ schema
- Technical fixes for speed and crawling
02
Months 2–3
Content
- Core pages rewritten answer-first with E-E-A-T signals
- New service and location pages
- FAQ schema
- First AI citations start showing up
03
Months 3–6
Authority
- Review program on Google and industry sites
- Mentions on the sources each platform trusts
- YouTube and Reddit presence
- Sentiment and accuracy tracking
- AI-referred traffic shows up in reporting
04
Month 6+
Lead + Expand
- Share of voice climbs against competitors
- AI becomes a tracked lead channel
- Prompts expand to new services and markets
- Ongoing tuning as AI models change
See Every AI Citation. Every Lead. Every Dollar.
Your [dashboard name] shows how AI talks about you and what it's worth, updated [weekly], next to every other channel we run.
Every call and form qualified
True cost per customer
Lead quality
24/7 access from your phone
Cost per lead by channel
Cost per new customer
Revenue traced to a keyword, page, ad or AI citation
AI channel ROI
AI search broken out as its own channel (chatgpt.com, perplexity.ai, gemini.google.com)
Map Pack and rankings
Which sites AI cites you from
Coverage gaps by service and location
Citation frequency
How often AI names you across your prompt set, by service and location.
First-mention rate
How often you're the first business named, the spot that gets the call.
Share of voice
Your visibility vs. your top three competitors, updated [weekly].
Competitor watch
Spot when a competitor starts gaining ground in AI answers, and where.
Know What You'll Pay
Before You Commit
Our pricing is published, so you can compare plans before you ever talk to us. Every plan includes the work, the tracking and the reporting.
No Setup Fees
You pay for the work, not onboarding.
Month-to-Month
Stay because it works, not because of a contract.
Plain-English Reports
See what you got for every dollar.
Client Results
Year 3 vs. Year 1
83%
More signed cases
312%
Contact growth
Year 3 vs. Year 1
221%
Revenue growth
411%
Contact growth
Year 4 vs. Year 1
1,640%
Revenue growth
104%
ROAS increase
Clients Stay Because the Results Hold Up
5.0
★★★★★
From 35+ reviews. 90% of clients stay with us year after year.
GoogleClutch
"Cannot tell you enough what a good decision it was to hire EverEffect."
"It is really nice knowing that I've got a person to contact, a human being that I can communicate with at one second's notice and they'll be right back with me."
AI Search Optimization:
What It Means for Your Business
What a business owner should know before hiring an AI SEO agency.
What are AI SEO, GEO and AEO?
AI SEO is the work of getting your business found, cited and recommended by AI tools like ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. You'll hear two other names for parts of it. Generative engine optimization (GEO) shapes your content and reputation so AI tools cite you. Answer engine optimization (AEO) focuses on being the direct answer to a specific question. All three build on traditional SEO; none of them replace it.
How each AI platform picks who to recommend
Every AI tool decides differently, so one plan doesn't fit all of them. What they share: they favor businesses that other trusted sites talk about, that keep the same details everywhere, and that answer questions clearly on their own site.
Google AI OverviewsGoogle's index, plus review and comparison sites
ChatGPTIts search index plus community sites like Reddit
PerplexityLive web results, sources linked in every answer
Gemini & CopilotGoogle's and Bing's indexes
Why being named first matters
AI rarely lists ten businesses. It names two or three, and people tend to call the first. So being mentioned isn't enough: we track how often you're the first name, on each platform, for each service. Strong reviews, clear expertise and mentions on the sites AI trusts are what move you up the list.
How AI visibility is measured
- Citation frequency: how often AI names you across a set of real customer questions
- First-mention rate: how often you're the first business named
- Share of voice: your visibility compared with your top competitors
- Accuracy and sentiment: whether AI gets your details right and describes you well
- AI-referred traffic and leads: visits from AI tools and what they turned into
AI answers change from one query to the next, so we track trends across many questions over time rather than judging a single answer.
Can smaller businesses win in AI search?
Yes. AI rewards depth in a specific category more than sheer size. A focused business with strong reviews, clear expertise and consistent details across the web can beat much bigger competitors in AI answers, especially on specific, problem-based questions like "who handles truck accident cases in Indianapolis?"
Keeping AI-optimized content current
AI tools favor fresh, accurate information. Review your core service pages at least every quarter, update stats and results as they change, and keep business details identical across your site, Google Business Profile and directories. A page with an outdated price or phone number can get your business described wrong.
AI Search Questions We Hear Every Week
01
How is AI search optimization different from traditional SEO?
SEO ranks your site in a list of links. AI search optimization gets you named in the AI answer itself.
02
How long until my business shows up in AI answers?
Perplexity and AI Overviews often reflect changes within [60–90 days]. ChatGPT and Gemini can take longer.
03
Will optimizing for AI hurt my Google rankings?
No. Clear structure, expert content, schema and a solid reputation help both.
04
How much does AI search optimization cost?
Baseline AI visibility is in every SEO plan. Our AI program starts at $1,200/month.
05
How do you measure AI search results?
Citations, first mentions and share of voice across real customer questions, plus the traffic and leads AI sends you.
06
What does an AI SEO agency do that my current agency doesn't?
If your agency isn't tracking how often ChatGPT, Perplexity and Gemini mention you, that work isn't being done.
Find Out If AI Recommends You,
or Your Competitor
Get a free visibility analysis. We'll run your customers' real questions through every major AI platform and show you where you appear, where you don't, and what it'll take to be the answer.
Talk to a real person.
No pressure. No lock-in.