Reach Your Exact Buyer
Target by location, job title, interests, life events and past visits to your site.
Your Customers Are Scrolling. Make Them Stop for You.
Paid social puts your offer in front of the people most likely to buy, on Facebook, Instagram, LinkedIn, TikTok and more. We build the ads, run the tests and track every lead back to the dollar.
★ 5.0 from 35+ reviews19+ years in business90% client retention
★★★★★
★★★★★Paid Social Reaches Buyers
Before They Ever Search
Search ads catch people who already know what they want. Paid social reaches them earlier, while they scroll, based on who they are and what they care about. Done right, it fills your pipeline with buyers who were never going to find you on Google.
Turn Attention Into Leads
Lead forms, landing pages and offers built to convert, not just collect likes.
Win Back Lost Visitors
Retargeting that follows up with people who visited, watched or started a form.
Scale What Works
Start lean, find the winning ad and audience, then put more budget behind it.
Likes don't pay the bills. Leads do.
Why businesses choose EverEffect for paid social
Paid Social Built Around Revenue, Not Reach
We've run social campaigns for law firms, contractors, online stores and nonprofits. Every campaign starts with two numbers: what a customer costs you, and what they're worth.
-
Creative made for each platform
Ads built for the feed they run in, not one image resized six times.
-
Tracking from click to client
Pixel, server-side and CRM tracking go in on day one, so you see cost per lead, not cost per like.
-
Testing every month
New ads and audiences tested on a schedule. Budget moves to what wins.
Our Approach to Paid Social
Six pieces, one plan. Each one feeds the next, and all of them get tracked.
Audience & Strategy
We define who buys from you, what they need to hear and which platforms reach them for the least.
Ad Creative & Video
Our team writes, designs and edits ads for each platform: images, carousels, short video and UGC-style spots.
Campaign Build & Targeting
Campaigns, audiences, lookalikes and budgets set up to match your goals, from leads to online sales.
Testing & Optimization
Structured A/B tests on offers, hooks and audiences. We cut what's slow and scale what's working.
Retargeting & Funnels
Follow-up ads for site visitors, video viewers and form starters, so warm leads don't go cold.
Tracking & Reporting
Conversion tracking tied to your CRM and a plain-English report every month: spend, leads, cost per lead.
The Platforms We Advertise On
We pick platforms by where your buyers spend their time, not by what's trending.
f
Facebook & Instagram
The widest reach and deepest targeting, with lead forms that fill in from the user's profile.
Best for local services, e-commerce, consumer law
inLinkedIn
Target by job title, industry and company size. The go-to for B2B and professional services.
Best for B2B, recruiting, high-value services
♪
TikTok
Short, authentic video that reaches people as they discover new brands and products.
Best for e-commerce, DTC brands, hiring
▶
YouTube
Video reach backed by Google's search and interest data. Full detail on our Paid YouTube page.
Best for brand awareness, retargeting
PPinterest
Reach people while they plan projects and purchases, well before they're ready to buy.
Best for home services, remodeling, retail
r/Reddit
Reach active communities by interest, on the forum AI tools like ChatGPT cite most often.
Best for niche products, B2B, tech
Organic and Paid,
Working as One
Organic posts build familiarity and trust. Paid ads control who sees you and when. Run together, your best posts become ads, and your ads send people to a profile worth following.
Explore Social Community EngagementOrganic
Posts and replies show which messages people care about
Paid
Proven posts get budget and precise targeting
Together
Lower cost per lead and a brand people recognize
Know What You'll Pay
Before You Commit
Our pricing is published, so you can compare plans before you ever talk to us. Every plan includes the work, the tracking and the reporting.
No Setup Fees
You pay for the work, not onboarding.
Month-to-Month
Stay because it works, not because of a contract.
Plain-English Reports
See what you got for every dollar.
Client Results
You Can Count.
Clicks are cheap. Customers are what count. Here's what we've done for clients like you.
Year 3 vs. Year 1
83%
More signed cases
312%
Contact growth
Year 3 vs. Year 1
221%
Revenue growth
411%
Contact growth
Year 4 vs. Year 1
1,640%
Revenue growth
104%
ROAS increase
Businesses Stay With Us for Years
5.0
★★★★★
From 35+ reviews. 90% of clients stay with us year after year.
GoogleClutch
"I've worked with EverEffect for over a decade and have nothing but wonderful things to say."
"The EverEffect team helps us with pay-per-click, SEO and social media. We receive thorough reporting each month, and everyone on their team is communicative and genuinely helpful. They are a great partner."
Paid Social: What It Means for Your Business
Everything a business owner should know before hiring a paid social agency.
What is paid social?
Paid social is advertising on social platforms like Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest and Reddit. You pay to put ads in people's feeds, chosen by location, interests, job, behavior or past visits to your site. Unlike organic posts, which mostly reach people who already follow you, paid ads reach the exact people you choose, on your schedule and budget.
Will paid social work for my business?
If your customers use social media, yes. Law firms use it for case leads, contractors for estimate requests, online stores for sales and nonprofits for donors and volunteers. It works best when you have a clear offer, a page built to convert, and enough budget to test. If you sell a high-ticket service, plan on a longer path from first click to customer, and we'll track it all the way through.
Paid social vs. paid search
| Paid social | Paid search | |
|---|---|---|
| Who you reach | People who fit your customer profile, before they search | People actively searching for what you sell |
| How you target | Location, interests, job, behavior, past visits | Keywords |
| Strongest at | Creating demand, retargeting, building recognition | Capturing demand that already exists |
| What wins | Scroll-stopping creative and a strong offer | The right keywords, bids and landing pages |
The two work best together: social builds demand, search catches it. Most clients run both, and we plan them as one budget.
How we build a paid social strategy
Good campaigns aren't guesses. Every plan we build follows the same seven steps.
01
Set measurable goals
Leads, sales or bookings, with a target cost for each.
02
Research your audience
Who buys, why they buy and where they scroll.
03
Pick the right platforms
Budget goes where your buyers are, not everywhere at once.
04
Study the competition
What they run, how long they run it and the gaps they leave.
05
Build platform-native creative
Video first, made for each feed.
06
Launch with consistent tests
A steady schedule of new ads, offers and audiences.
07
Measure and iterate
Cut the losers, scale the winners, report every month.
Paid social and AI search
ChatGPT and AI Overviews don't cite your ads. But the demand ads create shows up in places they do read: more people searching your name, more reviews, and more talk about your brand on Reddit and YouTube, two of the sources AI tools lean on most. We plan paid social alongside your AI search work so each one lifts the other.
What to look for in a paid social agency
- Proof in your industry. Ask for results from businesses like yours, with cost per lead, not likes.
- In-house creative. Ads wear out fast. Ask who makes new ones, and how often.
- Tracking tied to leads. Ask how they connect ads to calls, forms and sales in your CRM.
- A testing plan. You should know what's being tested each month and why.
- No lock-in. A good agency keeps you with results, not contracts.
Paid Social Questions We Hear Every Week
01
What problems does paid social solve?
It reaches buyers before they search, fills a thin lead pipeline and brings back visitors who didn't convert the first time.
02
How do you measure ROI?
We track every lead and sale back to the ad that started it, then report cost per lead and return on ad spend each month.
03
How much should we spend on ads?
It depends on your market, your goals and how much a customer is worth to you. We'll recommend a starting budget in your free analysis.
04
How long until we see results?
Leads often start in the first month. Expect 60 to 90 days to find the ads and audiences that perform best.
05
Do you create the ads?
Yes. Our team writes, designs and edits every ad, including short-form video.
06
Do you require a long-term contract?
No. We work month-to-month.
See What Paid Social
Could Do for You
Get a free visibility analysis. We'll review your current ads (or your competitors'), show where your buyers spend their time, and map out a first campaign with a realistic cost per lead.
Talk to a real person.
No pressure. No lock-in.