3x
return on ad spend for Newegg's ChatGPT ads
Over 28 days, across all campaigns. During a two-week sale, it hit 7x.
Your Buyers Ask ChatGPT First.
Be the Ad They See Next.
We plan, launch and manage ChatGPT ads that appear below the answer when people are researching what you sell, with tracking in place before the first dollar is spent.
★ 5.0 from 35+ reviews19+ years in business90% client retention
★★★★★
★★★★★The Ads Are New.
The Buying Intent Isn't.
People use ChatGPT to compare options, plan purchases and pick providers. Since early 2026, ChatGPT shows clearly labeled sponsored placements below the answer when an ad fits the conversation. Businesses that test now learn the channel before it gets crowded.
$3–$5
OpenAI's recommended starting bid per click
A starting point, not a ceiling. We test from there and move bids toward what converts.
57
countries where businesses can buy ChatGPT ads
Including the U.S., Canada, Mexico and the U.K., through OpenAI's self-serve Ads Manager.
ChatGPT answers the question. Your ad offers the next step.
Why businesses choose EverEffect for ChatGPT ads
ChatGPT Ads Run by a Team With 19+ Years in Paid Media
The platform is new. The discipline isn't. We've managed paid search for law firms, contractors, online stores and nonprofits since 2007, and we bring the same tracking, testing and weekly reporting to ChatGPT.
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Tracking before the first click
Conversion tracking and UTMs go in before launch, so ChatGPT is judged on leads and sales, not impressions.
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Small tests, then scale
We prove what converts before adding budget. If ChatGPT isn't paying off for you, we'll say so and move that budget back to what is.
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You own everything
Your Ads Manager account, tracking and creative stay in your name.
ChatGPT Ads Test Scorecard · Sample
Ad spend
$2,400
On pace for $10K/mo test
Clicks
612
▲ 18% vs. last week
Conversions
38
▲ 27% vs. goal of 30
Cost per conversion
$63
vs. Google Ads: $78
This week's changes
- Added 6 context hints from top-converting topics
- Paused 2 low-click ads
- New landing page test live
Our ChatGPT Ads Management Services
Six pieces, built for an ad platform that matches ads to conversations, not keywords.
Readiness Audit & Strategy
We check whether your offer fits how people use ChatGPT, confirm your category and market are eligible, and set goals and a test budget.
Ads Manager Setup & Structure
We set up your account, billing and brand in your name, then organize campaigns and ad groups around the conversations your buyers have.
Context Hints & Targeting
ChatGPT doesn't use exact-match keywords. We write context hints that describe your buyers' topics and questions, then refine them based on what converts.
Conversational Ad Creative
We write headlines, descriptions and images that read as a useful next step after an answer, then test and refresh them.
Conversion Tracking & Landing Pages
We install conversion tracking and UTMs before launch and build landing pages that pick up where the buyer's conversation left off.
Bids, Budgets & Product Feeds
We match CPC, CPM or conversion-optimized bidding to your goal, and run product-feed campaigns for online stores.
- OpenAI Ads Manager
- Context hints
- CPC, CPM & conversion bidding
- Product-feed campaigns
- Conversion tracking
Also running Google Ads, or want to show up inside ChatGPT's answers? Paid Search and AI Search Optimization →
How We Launch ChatGPT Ads, Step by Step
Measure first, test small, scale what pays.
01
Weeks 1–2
Fit + Tracking
- Readiness audit
- Eligibility check for your category and market
- Ads Manager account in your name
- Conversion tracking and UTMs installed
02
Weeks 2–4
Build + Launch
- Campaigns and ad groups structured
- Context hints written
- Ads and images created
- Landing pages matched
- Test budget live
03
Months 2–3
Test + Learn
- Context hints refined from what converts
- Ad creative A/B tests
- Bids tuned
- Compared with Google Ads and other channels
04
Month 4+
Scale or Shift
- Budget moved into what converts
- New offers and product feeds added
- Or budget shifted back if ChatGPT trails your other channels
Weekly Scorecards.
ChatGPT Next to Every Other Channel.
You get a scorecard every week and a full report every month, in plain English. You'll see what ChatGPT ads cost, what they brought in, and how that compares with the rest of your ad spend.
Weekly scorecard
Spend, clicks, conversions and cost per conversion against your goals.
Channel comparison
ChatGPT's cost per lead or ROAS side by side with Google, Microsoft and social.
Change log
Every change we made to your campaigns and why.
Monthly learnings
Which context hints and ads convert, and what we're testing next.
Know What You'll Pay
Before You Commit
Our pricing is published, so you can compare plans before you ever talk to us. Every plan includes the work, the tracking and the reporting.
No Setup Fees
You pay for the work, not onboarding.
Month-to-Month
Stay because it works, not because of a contract.
Plain-English Reports
See what you got for every dollar.
Client Results
Year 3 vs. Year 1
83%
More signed cases
312%
Contact growth
Year 3 vs. Year 1
221%
Revenue growth
411%
Contact growth
Year 4 vs. Year 1
1,640%
Revenue growth
104%
ROAS increase
Clients Stay Because the Numbers Hold Up
5.0
★★★★★
From 35+ reviews. 90% of clients stay with us year after year.
GoogleClutchUpCity
"Cannot tell you enough what a good decision it was to hire EverEffect."
"It is really nice knowing that I've got a person to contact, a human being that I can communicate with at one second's notice and they'll be right back with me."
Chris RhoadsPartner, Rhoads & Rhoads
ChatGPT Ads:
What They Mean for Your Business
What a business owner should know before advertising on ChatGPT.
What are ChatGPT ads?
ChatGPT ads are sponsored placements that appear below an answer when a product or service fits the conversation. OpenAI announced its ads test in January 2026. Each ad shows the advertiser's name and logo, a headline, a description, an image and a link. Ads are clearly labeled and kept separate from the answer. They're shown to logged-in adults on the Free and Go plans, not to Plus, Pro or Business users, and not to anyone OpenAI identifies as under 18.
ChatGPT ads vs. Google and Meta
Google still catches the most ready-to-buy searches. ChatGPT catches people earlier, while they're still comparing options.
Do ads change what ChatGPT says?
No. OpenAI says ads do not influence ChatGPT's answers, and advertisers can't see users' conversations. That's why ads and AI Search Optimization work as a pair: ads buy the spot below the answer, and AI Search Optimization works on getting your business named in the answer itself. See AI Search Optimization →
How ChatGPT ads are bought and measured
- By the view (CPM): pay per thousand impressions, for awareness.
- By the click (CPC): OpenAI suggests starting at $3–$5 per click.
- Conversion-optimized: OpenAI's system bids toward the actions you track.
Ads Manager reports impressions, clicks, spend, click-through rate, average CPC and CPM, and conversions once tracking is set up. We add UTMs so every ChatGPT visit shows up in your analytics next to your other channels.
Is your business a good fit?
ChatGPT ads tend to fit businesses whose buyers research before they buy: online stores (with product-feed campaigns), software and B2B, home services and professional services. Two things to check first:
- Your category. OpenAI doesn't place ads near sensitive or regulated topics like health, mental health or politics, and reviews every ad against its policies. We confirm your category is eligible before you spend.
- Your market. The business that pays for the ads must be based in one of the 57 countries OpenAI supports, including the U.S.
What to look for in a ChatGPT ads agency
- Tracking before spend. If they can't tell you how they'll measure leads or sales, they're buying impressions.
- You own the account. Your Ads Manager account and data should be in your name.
- A test plan with a stop rule. Ask what budget they'll test with and what result would make them pull back.
- A cross-channel view. ChatGPT should be judged next to Google, Microsoft and social, not on its own.
- Honesty about what's new. Anyone claiming years of ChatGPT ads results is stretching the truth.
ChatGPT Ads Questions, Answered
01
Can we advertise on ChatGPT in the U.S.?
Yes. OpenAI's Ads Manager is open to businesses in 57 countries, including the U.S.
02
Do ads change what ChatGPT tells people?
No. Ads appear below the answer, clearly labeled, and don't influence it.
03
Can law firms or healthcare businesses advertise?
It depends on the category. We check your eligibility before any spend.
04
Can online stores run product ads?
Yes. Product-feed campaigns let your catalog power your ads.
05
Should we stop running Google Ads?
No. We run ChatGPT next to Google and judge both on the same cost per lead or ROAS.
06
Who owns the ad account?
You do. The account, tracking and creative stay in your name.
07
Do you require a long-term contract?
No. We work month-to-month.
Find Out If ChatGPT Ads
Fit Your Business
Get a free visibility analysis. We'll check whether your category and market are eligible, show where ChatGPT fits next to your current ads, and lay out a test plan and budget.
Talk to a real person.
No pressure. No lock-in.